2014 candidate experience deck for shrm annual conference

Presenter Name

June xx, 2014

Presenter Contact Info

INSERT SESSION

TITLEGerry Crispin, sphr

June, 2014

Candidate Experience: The Journey from Moral Anecdote to Business Evidence

Source: CareerXroads Candidate Experience monograph, March, 2011

What makes a person a Candidate?

A.) Anyone who can possibly do the job.

B.) Anyone who expresses interest in a specific opportunity.

C.) Anyone qualified, and considered.

D.) The ‘Finalists’ we interview.

Re-apply; Refer;Buy; Convert; Influence

Retain; Perform

Candidate Experience

Why do we even care?

What prompted you to Apply?

Were your expectations set at each stage?

Did we hear all you have to offer?

Did we even ask your opinion?

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138Registered

122 Completed Round 1

95 Begin Round 2

64 Companies Candidate are net +

46,600 Candidates Responded

2013 CandE Results – By the Numbers

2013

May June July August September Oct

http://www.theCandEs.org

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+ Candidate Experience

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25% Technology20% Retail10% Financial

96% US

31% < 10 Recruiters13% > 200 Recruiters

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80% Were Not Hired.

~10,000

~20,000

Hourly 36.8%Entry 14.7%Exp- 30.2%Supv/Mgr 13.9%Exec 2.0%

-+

Interview Prep

Transparency

pipeline

2-Way Interaction

Contacts

Training

Under Armour

Genentech

Lockheed Martin

Intel

Enterprise

Intuit AdidasFeedback

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8

3-4 candidates/opening referred

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50% aren’t aware of your ERP

Fewer than 1/3 who are aware thinkER is important

100 4 50% 5

.5 X .4 = 20% .02 X .6 = 1.2%vs 14X!

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Attracting

AFFINITY: 60% think they have

a + ‘relationship’ BEFORE

COMMUNICATION: Candidate preferences = Employer

choices…or not

CONTENT: 80% find Job Descriptions

useful(But #1 Question is still

avoided.)

RESEARCH:40% research 1-2 hours

before applying. 17% take more than 5.

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60% had 1 or 2 face-to-face

interviews

2/3 had phone interviews

5% video interviews

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18.6%

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“How Likely are you to APPLY AGAIN?”

“Extremely Likely”

5.7%

“Definitely Not”

“Extremely Likely”

“Definitely Not”

24.7%

62.0%

0.6%

+ -

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“How Likely are you to REFER someone in the future?”

+ -I would actively encourage

others to apply

I would actively discourage others from applying

I would actively encourage others to apply

I would actively discourage others from applying

61.5%

0.5%

5.8%

27.0%

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0 10 20 30 40 50 60 70 80 90

-20

0

20

40

60

80

100

Net CE² Scores

I will Refer Others

I Will

Re-A

pply

There is a [measurable] difference in how candidates are treated

21

-

“I…will increase my purchasing power.”

38.8%

30.8%

+customer

“I…will take myPurchasing power somewhere else.”

“How Likely are you to change your status as a CUSTOMER?”

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22

“How Likely are you to SHARE with your Inner Circle?”

-82.3% 64.3%

+

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23

“How Likely are you to SHARE your experience publicly?”

-50.5% 32.0%

+

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Build a Business Case

Everyonegets up to bat

SeekFeedback

SetExpectations

Walk in theirshoes

http://bit.ly/2013CandE_Report

@GerryCrispinLinkedin.com/in/GerryCrispin

Good Hunting!

http://www.theCandEs.org

CareerXroads.com