2015 campaign social media engagement. why get social? share your company’s generosity with your...

2015 CampaignSocial Media Engagement

Why Get Social?• Share your company’s generosity with your

social network and ours to:– Spread the word about your company– Demonstrate all that you do for our community– Showcase your creativity– Highlight your workplace environment with

potential recruits– Help us spread the word to help more people in need– Build your own social media audience

Follow Us On Social

www.facebook.com/unitedwaywestmoreland

www.twitter.com/uwwest

@uwwest

Share The Good• Share your content to your company’s,

personal and United Way’s social media properties

• Include your company name and use the campaign hashtag:

#LeadingTheWay

Content Ideas

• Take photos during planning sessions, community events and workplace celebrations

• Share what inspired you– Great quotes, inspirational stories, funny

moments – Short videos or interesting campaign materials

Examples• UPS – Announcing

their Campaign

Example• UPS – Live

tweeting/posting from events

Example• Kennametal –

Retweeting posts

Sample Post

• Today we’re kicking off our campaign for United Way of Westmoreland County with our annual employee potluck lunch! We’re proud to partner with them to help improve the lives of 114,000 people in our community! #LeadingTheWay

Social Squares• Download these

“social squares” and other materials atunitedway4u.org/campaign-center