2015 marketer's guide to mobile engagement
Post on 24-Jul-2015
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Modern marketing
for a mobile-first world
19147 443628 50
Mobile-
First
Thinking
Become a
Renaissance
Marketer
Data is
The New
Sexy
Paid
Media
In-Store
Shopper
Marketing
Social
Media
Owned
Media
Mobile-
First
Thinking
Become a
Renaissance
Marketer
Data is
The New
Sexy
•
•
•
•
•
•
66% 84% 75% 51%
Email In-store Shopping Social Media YouTube
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50%
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females
60%
male
40%
Audience by GenderEngagement by Publisher
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data collecteddata collected
Paid
Media
In-Store
Shopper
Marketing
Social
Media
Owned
Media
Demo Stations
On-Pack
End Caps/Signage
TV & Radio
Desktop Display Ads
Mobile Display Ads
Search
Brand Website
Mobile App
SMS
Sponsored Events
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John visits a
demo station…1 2
…engages with the
posted mobile CTA…
3…opting-in to the
brand’s audience
database…4 …John provides
conversions, data, &
advocacy in return for
useful content
Text
RECIPE
to
44844
database
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Question:
Answer:
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