2016 social media best practices for itb
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ITBSocial Media Workshop
2016 Best Practices#ITBsmw@KenHerron
ken.herron@unifiedinbox.com Rovinj, Hrvatska | July 8, 2016
View/Download this workshop at:slideshare.net/KenHerron/2016-social-media-best-practices-for-itb-members ©Ken Herron
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You will be able to answer the following questions:1. Why do I need to do social media (and do it well)? 2. What do I want to achieve? 3. How much time do I need? 4. Do I need to do it myself? 5. Which channels do I need to be on? 6. What does my content strategy need to be? 7. Which best practices do I need to use? 8. Who can help me?
©Ken Herron
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WHAT
WHO
WHERE
WHAT
do I want to achieve?
is my audience?
do they spend their time online?
differentiates me and my product?
©Ken Herron
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WHY?
Be first choice!
Be visible
Be known
Be liked
Be trusted
Be the expert
HOW?
Be first choice!
Be present
Be helpful
Provide value
Share experience
Be approachable
©Ken Herron
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NO Barking
NO Broadcasting
NO Bots
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
BE You©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Greater impact
Understood faster
Remembered longer
©Ken Herron
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1. Follower Management
2. Audience Management
3. Content Management
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
1. Follower Management 2. Audience Management3. Content Management
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
1. Follower Management
2. Audience Management
3. Content Management
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Photos Videos Emoji
Length Frequency
Timing Keywords Hashtags Tagging
Amplification Integration Analytics
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
PhotosVideos Emoji
Length Frequency
Timing Keywords Hashtags Tagging
Amplification Integration Analytics
LeverageNeuromarketingResearch
Faces
Eyes
Activity
©Ken Herron
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Photos VideosEmoji
Length Frequency
Timing Keywords Hashtags Tagging
Amplification Integration Analytics
Record often
Use only the best
Think 6, 15, 30
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Photos Videos EmojiLength
Frequency Timing
Keywords Hashtags Tagging
Amplification Integration Analytics
❤"🍷
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Photos Videos Emoji
LengthFrequency
Timing Keywords Hashtags Tagging
Amplification Integration Analytics
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Photos Videos Emoji
Length Frequency
Timing Keywords Hashtags Tagging
Amplification Integration Analytics
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Photos Videos Emoji
Length Frequency
TimingKeywords Hashtags Tagging
Amplification Integration Analytics
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Photos Videos Emoji
Length Frequency
Timing KeywordsHashtags Tagging
Amplification Integration Analytics
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Photos Videos Emoji
Length Frequency
Timing Keywords HashtagsTagging
Amplification Integration Analytics
Yes No
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Photos Videos Emoji
Length Frequency
Timing Keywords Hashtags Tagging
Amplification Integration Analytics
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Photos Videos Emoji
Length Frequency
Timing Keywords Hashtags Tagging
AmplificationIntegration Analytics
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Photos Videos Emoji
Length Frequency
Timing Keywords Hashtags Tagging
Amplification Integration
Analytics©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Photos Videos Emoji
Length Frequency
Timing Keywords Hashtags Tagging
Amplification Integration Analytics
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Instagram Twitter
Vine Periscope
Pinterest Google+
LinkedIn SlideShare
YouTube Snapchat
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Instagram Twitter
Vine Periscope
Pinterest Google+
LinkedIn SlideShare
YouTube Snapchat
Your audience is not you
It’s pay for play, invest strategically
Think video, live and continuous
Learn from your analytics
facebook.com
©Ken Herron
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InstagramTwitter
Vine Periscope
Pinterest Google+
LinkedIn SlideShare
YouTube Snapchat
Core travel/tourism channel
Show emotive experiences
Use 11 hashtags
Tag shamelessly
instagram.com
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Instagram Twitter
Vine Periscope
Pinterest Google+
LinkedIn SlideShare
YouTube Snapchat
Core travel/tourism channel
Actively manage your account
Include links
Tag influencers twitter.com
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Instagram Twitter
VinePeriscope
Pinterest Google+
LinkedIn SlideShare
YouTube Snapchat
2+2+2 Stories
Crop existing videos
Tweet Vines for double bang
Encourage guests to Vine
vine.co
©Ken Herron
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Instagram Twitter
Vine Periscope
Pinterest Google+
LinkedIn SlideShare
YouTube Snapchat
Show your BTS
Showcase your people
Live-stream daily
Reuse best content periscope.tv
©Ken Herron
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Instagram Twitter
Vine Periscope
PinterestGoogle+
LinkedIn SlideShare
YouTube Snapchat
Important travel/tourism channel
Use best photos
Strategically use color
Include full descriptions
pinterest.com
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Instagram Twitter
Vine Periscope
Pinterest Google+
LinkedIn SlideShare
YouTube Snapchat
Google hotline
Your daily news
Hashtag first use of every keyword
Include a visual
plus.google.com
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Instagram Twitter
Vine Periscope
Pinterest Google+
LinkedInSlideShare
YouTube Snapchat
Personal and company profiles
Invite everyone you meet
Join relevant travel groups
Use updates and posts
linkedin.com
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Instagram Twitter
Vine Periscope
Pinterest Google+
LinkedIn SlideShare
YouTube Snapchat
Complete your profile
Post all collateral
Use full tags and descriptions
Target media and influencers
slideshare.net
©Ken Herron
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Instagram Twitter
Vine Periscope
Pinterest Google+
LinkedIn SlideShare
YouTubeSnapchat
Who tells your story best?
Caption videos
Upload transcripts
Show, don’t tell
youtube.com
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Instagram Twitter
Vine Periscope
Pinterest Google+
LinkedIn SlideShare
YouTube Snapchat
Create branded account
Understand the basics
Post regularly
Prioritize if targeting Millennials
snapchat.com
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
iPhone?
Google “iTunes and Name”Android?
Google “Google Play and Name”
Anytime, Anywhere
Speed
Focus!
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
manageflitter.com
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
spark.adobe.com
itunes.apple.com/us/app/adobe-spark-post-create-stunning/id1051937863
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
itunes.apple.com/us/app/foodie-camera-app-customized/id1076859004
play.google.com/store/apps/details?id=com.linecorp.foodcam.android
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
itunes.apple.com/en/app/layout-from-instagram/id96735179
https://play.google.com/store/apps/details?id=com.instagram.layout
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
itunes.apple.com/en/app/
waterlogue/id764925064
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
itunes.apple.com/us/app/moju/
id866175167
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
itunes.apple.com/us/app/hyperlapse-from-instagram/id740146917
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
itunes.apple.com/us/app/ditty-by-zya/id957529556
https://play.google.com/store/apps/details?id=com.zya.ditty
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
itunes.apple.com/en/app/flipagram/id512
play.google.com/store/apps/details?id=com.ch727332
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (Replay)
AnimotoThingLink
itunes.apple.com/us/app/quik-video-editor-by-gopro/id694164275
play.google.com/store/apps/details?id=com.stupeflix.replay
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
itunes.apple.com/us/app/animoto-video-maker/id459248037
play.google.com/store/apps/details?id=com.animoto.android.videoslideshow
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Native Mobile AppsManageFlitter
Adobe Spark PostFoodieLayout
WaterlogueMoju
HyperlapseDitty
FlipagramQuik (formerly Replay)
AnimotoThingLink
itunes.apple.com/us/app/thinglink/id647304300
play.google.com/store/apps/details?id=com.thinglink.android
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
“I don’t have the money”“I don’t have the time”
Selling, not sharingBroadcasting, not engaging
Not listeningNot self-identifying as you
Not respondingNot acknowledging
Not caringNot being generousRepeating photosRepeating posts
Being boringAutomating
Copying othersNot being Istrian!
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
15-MinuteDaily
Checklist
1. Address customer service posts
2. Answer questions you have been asked
3. Acknowledge posts talking about you
4. Like posts talking about you
5. Create one original post a day
©Ken Herron
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
1. Block porn/spam/bot accounts
2. Address customer service posts
3. Answer questions you have been asked
4. Acknowledge posts talking about you
5. Like posts talking about you
6. Follow back people who have followed you
7. Unfollow people who haven’t followed you back
8. Follow new people
9. Create three original posts a day
30-MinuteDaily
Checklist
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
1. Block porn/spam/bot accounts 2. Address customer service posts 3. Answer questions you have been asked 4. Acknowledge posts talking about you 5. Like posts talking about you 6. Follow back people who have followed you 7. Unfollow people who haven’t followed you back 8. Follow new people 9. Proactively reach out to someone 10. Share someone’s post 11. Like five people’s posts 12. Create three or more original posts a day 13. Skim your audience’s posts 14. Read your influencer’s posts
60-MinuteDaily
Checklist
Intro Practices Posts Networks Tools Mistakes Close
Q&A
©Ken Herron
©Ken Herron
Intro Practices Posts Networks Tools Mistakes Close
Hvala najljepša!
Connect with me on Twitter at:twitter.com/KenHerron
View/Download this workshop at:slideshare.net/KenHerron/2016-social-media-best-practices-for-itb-members
Schedule and approve posts with:app.outbox.pro
#ITBsmw
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