2017 lecture13 aesthetic - product...

designaesthetic

Estimationneed baselines

order of magnitude or range of values

117.152 seconds

units

show your work!

does this seem right?

half a pound

Estimation GameHow many people on bicycles would it take to comfortably toast bread with a human powered toaster?

1000W/100W

10 people

Estimation GameMechanical Bull in House?

power requirement for mechanical bull?

standard voltage in house?

standard circuit breaker current?

240V x 30A = 7200W 120V x 30A = 3600W

most are 7500W!

0

3

6

9

12

no yes N/A

0

100

200

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500

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800

900

1000

1100

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1300

1400

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2000

Estimation GameTooth Tunes Battery weight?

how often should you change toothbrushes? how often and long should you brush

how much power does it require?

energy density of alkaline battery?

~ 20-40g (1-2 AA batteries)

100 AA?

.5g -yellow?

25 AA?

0

900

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2700

3600

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5400

6300

7200

8100

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11700

12600

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16200

Estimation GameHot dog in the Easy Bake?

Q=mCp∆T

50-200 g and 20-60 deg

Power of Easy Bake

1-10 min without losses

5 hours?

1.6 hours?

Sketch Model Feedback

50+ Reviewersread the feedback notesnext step: make two high level prototypes as a team Nothing is more dangerous than an idea, when it's the only one we have. - Emile Chartier

5 - agree strongly agree, 0 - strongly disagree

“this model is taking the idea in a good direction”“this sketch model was well constructed”

Grades!sketch model grade - 5 points(average score of your Model 1 + your Model 2 + Entire Team Score )

sketch model lab participation grade - 5 points (Based on peer participation scores)

grades returned Thursdaypeer review text returned Thursday anonymous w/ only avg team scoreinstructors will provide some general advice in lab

0100200300400500600700800900

1000

Red

Blue

Cor

al

Gre

en

Ambe

r

Mag

enta

Ora

nge

Teal

Cha

rtreu

se

Cya

n

Purp

le

Pew

ter

Periw

inkl

e

Ony

x

Yello

w

Budget! $1300 (with $400 in gopher gold)

average to date = $300for 6 models

only 3 more prototypes left

average sketch model scorefrom reviewers

2

3

4

5

2 3 4 5

R² = 0.4986

this

ske

tch

mod

el w

as w

ell c

onst

ruct

ed

this prototype is taking the idea in a good direction

average sketch model scorefrom reviewers

3

3.2

3.4

3.6

3.8

4

4.2

2.8 3.0 3.3 3.5 3.8 4.0this

ske

tch

mod

el w

as w

ell c

onst

ruct

ed

this prototype is taking the idea in a good direction

0

10

20

30

40

50

60

70

80

90

12 hr/wk= 36 hrs

average hours spent from self report

avg = 33

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15

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40

average hours spent from self report

average sketch model scorefrom reviewers

2.5

2.8

3.1

3.4

3.7

4

20.0 24.0 28.0 32.0 36.0 40.0this

ske

tch

mod

el w

as w

ell c

onst

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average number of hours spent on models

top sketch models“this sketch model was well constructed”

0

1

2

3

4

5

peer reviewPlease score this person's level of contribution during this round of prototyping. (include yourself)

Your comments are extremely important for adjusting team member behavior, so please spend some time and be constructive. Making thoughtful, honest comments is a very important contribution to your team’s performance.

“keep up the good work”

“5 5 5 5 5”“lake wobegon effect”

Even if you did not work directly with this person, please still provide feedback based on your observations. 1 = did not contribute at all or was detrimental to the project, 5 = contributed exceptionally and beyond expectations

“everything is awesome”

average contribution score for your teammates peer review

3

3.5

4

4.5

5

average contribution score for your partners peer review

3

3.5

4

4.5

5

average contribution score for yourselfpeer review

3

3.5

4

4.5

5

-2

-1.5

-1

-0.5

0

0.5

1

1.5

2

delta between self score and partner scoresrated self higher than partners rated you

rated yourself lower than your partners rated you

peer review“illusory superiority”

Sketch Model Feedback

50+ Reviewersread the feedback notesnext step: make two high level prototypes as a team Nothing is more dangerous than an idea, when it's the only one we have. - Emile Chartier

5 - agree strongly agree, 0 - strongly disagree

“this model is taking the idea in a good direction”

Sketch Model Feedback

give the client what they want and also something different.

magenta

2

3

4

5

ollie

1

ollie

2

ollie

3

crea

ture

1

crea

ture

2

crea

ture

3

Choose a direction, is it molded or baked, is it flat or log. or is it a premed set of pieces. Get out of the lincoln log world. keep it simple. This is trendy and very family focused. What makes this easier or better than what people currently do?what problem are they solving?

Trying to combine too many ideas in one. Make it crafting your own string of xmas lights. Focus on one thing - string lights - not everything. Liked the original idea. Almost like “lego” for string lights. anyone can do it. “Pandora Jewelry" of Xmas lights. Not an avent calendar.

red

2

3

4

5

chai

n 1

chai

n 2

chai

n 3

aero

1

aero

2

aero

3

Like the shooting confetti.Liked manually grinding up paper but can we make this work reliably? Multiple people is niceLet’s do two versions of thisLike the dual holiday - xmas to new year

coral

2

3

4

5

imm

unity

1

imm

unity

2

imm

unity

3

echo

1

echo

2

echo

3

Why is there a giant box on your face for charades? These are messy. What happened to the original idea? Start again?

Continue with this

orange

2

3

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5

elem

ent 1

elem

ent 2

elem

ent 3

astro

1

astro

2

Take the story telling part of the pumpkin but use a campfire. wanted to see how the book interacts with the fire. how does it know what story you are reading. No smell. Loved the original poster concept of an indoor fire with storytelling. make it more like a campfire. Use light and sound effectively.

How can you use the water to your advantage (propellers, swirling) and more interactive like mission impossible or mouse trap

amber

2

3

4

5

pizz

a 1

pizz

a 2

pizz

a 3

cons

t 1

cons

t 2

Not great but has potential for family funRemove Halloween,A wearable game catching with head

good play value but needs to evolve and be designed. how can this fit everyone?

yellow

2

3

4

5

helix

1

helix

2

helix

3

stac

k 1

stac

k 2

Go back to the original sprinkler cake walk idea. Musical chairs. Make it random not user selected.

build your own front porch monster as a family. you can reconstruct your monster on your porch each day. the game is in the making and changing it. snapping it together. furry monster - not human form. make it large.

chartreuse

2

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5

mod

1

mod

2

ricoc

het 1

ricoc

het 2

ricoc

het 3

none of this came together as a playable idea. where is the fun? make this simple and fun and functional. need to get the actual idea… there is none yet. where is the family? think about the giant playable piano or dance dance revolution

candy sword is a good idea, but not family fun. what do the other family members have?

green

2

3

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5

angl

e 1

angl

e 2

angl

e 3

knoc

k 1

knoc

k 2

knoc

k 3

Think about the saran wrap game can get the urgency of quickly passing it the box?Is this like a shaking piñata?

Go with one of these tag games. If you can use technology meaningfully use it

teal

2

3

4

5

angl

e 1

angl

e 2

angl

e 3

knoc

k 1

knoc

k 2

knoc

k 3

do two variations of this.But more like foosball age, and less for small children.Think of another new family water game you can play in the pool or poolside.

cyan

2

3

4

5

mag

1

mag

2

mag

3

forc

e 1

forc

e 2

forc

e 3

Continue with this and needs more than one for the family.

you need a better spider game idea.

blue

2

3

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5

brai

n 1

brai

n 2

brai

n 3

stic

kers

1

stic

kers

2

stic

kers

3

Continue with this. But need a few of them for the family

Real pumpkins only. How can you make it easy to put the pegs into the pumpkin do you really need one of these tools?

periwinkle

2

3

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5

dino

1

dino

2

dino

3

boat

1

boat

2

boat

3

continue with this, but maybe not so clearly “Jenga” aesthetic

continue with this, but Maybe not a hat?

purple

2

3

4

5

mat

h 1

mat

h 2

mat

h 3

atom

1

atom

2

atom

3

Does this work?is this safe?do you need to come up with a new candy that melts at a lower temp?is this fun?

Can this be a general scavenger hunt toy. Make your own scavenger hunt The RFID gives you next clue on your phone. for making your own custom hunts. Maybe themed for a holiday.

pewter

2

3

4

5

blas

t 1

blas

t 2

blas

t 3

ned

1

ned

2

Continue with this, work on execution, does it need to be an inner tube? can this be a life vest? or something else?

Continue with this. The name recording is good.

onyx

2

3

4

5

plan

e 1

plan

e 2

plan

e 3

car 1

car 2

need to see the candy?how can we make this more fun and engaging. was this supposed to be larger? like the grabbing for dollars game

give us something new on pumpkin carving. how can we bring the master skill to a basic level. what are we solving? the danger? these all seem dangerous still? how can you alter a pumpkin safely?

Aesthetic

Sensory Perception

Is this subjective?

Aesthetics for Survival

Reproduction (hair, skin, symmetry, ratios)

Smell/Taste Danger

Power of AestheticsAesthetically pleasing objects enable you to work better. Products and systems that make you feel good are easier to deal with and produce more harmonious results - Norman

Which do you prefer?Norio Ohga (Sony Chairman) - “At Sony, we assume that all products of our competitors have basically the same technology, price, performance, and features. Design is the only thing that differentiates one product from another in the marketplace”

Which do you prefer?

Which do you prefer?

People will buy what looks better as long as they believe it meets the basic functional requirements.

People will buy what looks better as long as they believe it meets the basic functional requirements. and if it looks really good, it doesn’t even need to “function”

aesthetics are important in product design

self image

purely aesthetic products

first impressions

Hasbro distributers

Product Aesthetic The typical person uses a toaster at most 15 minutes per day. The remaining 1,425 minutes of the day the toaster is on display. In other words, 1 percent of the toaster’s time is devoted to utility, while 99 percent is devoted to significance. Why shouldn’t it be beautiful? - Pink

Symmetry

poor man’s design tool

it is natural to find symmetry aesthetically pleasing

Golden Rectangle1: 1.618

Simplicity Maximum Gain with Minimal Effort

Complexity

Complexity

Before you leave the house, look in the mirror and remove one accessory. - coco chanel

More is more and less is a bore -iris apfel

less is more more is more

Flow

determined by audience

controlled by designer

Mihaly Csikszentmihalyi

MAYA Most Advanced Yet Acceptable

Novelty

Typi

calit

y

Color Pairing

Analogous

Complementary

Color Brandingan

alog

ous

com

plem

enta

ry

Color in Toys

*Gender Assignment based on findings of Blakemore and Centers in “Characteristics of Boys’ and Girls’ Toys”, 2005

Pink vs. BlueIs there science behind this?

Gender bias in the visual system (P-Cell Pathway)

Red-Green Distinction and preference for red colors

An Evolution Perspective of Sex-Typed Toy Preferences: Pink, Blue, and the Brain, G. Alexander 2003

Multi-Sensory Design

All products are multimodal

Controlling all the modes

Product Coherence

Synesthesia

PDES 3715: Design and Food

Multi-Sensory DesignAudio-Visual

McGurk Effect

Multi-Sensory DesignAudio-Visual

Multi-Sensory DesignAudio-Visual

The Yakety Sax Effect

Next MilestoneDesign Consulting Mon April 3 and Wed April 5 in Bruininks 114

Play Testing Mon April 3 and Wed April 5 in Rapson Courtyard

As a team, making a two high level prototypes

Only 2 weeks! Start refining these two ideas to make them playable.

Make sure you understand the safety issues and manufacturing

This next one is a team grade, the entire team gets the same grade.

Wednesday’s class is for planning in Bruininks 114

Before Wednesdaycarefully read the feedback for both concepts on your team (someone should consolidate the feedback)

think of a plan for moving forward

document it in your notebook

meet in Bruininks 114

LogisticsFinal PLAYsentations are May 3th, 6pm, Coffman Theatre

m t w t f s s

today plan day here

lab

build build lab

crit crit lab

Logistics clean storage area!

designaesthetic