2017 resume

Elizabeth O’Brien400 New River RoadManville, RI 02838

703-623-5183eobrien583@aol.com

ObjectiveI am a professional Television/Digital Regional Account Manager seeking a National Sales Manager positon with an established organization where customer service, ethics, vision, and company growth are core values.

Profile

Sixteen years of Television Executive Account Management experience. I am a

strong leader focused on goals and outcomes. My strengths include organization,

planning and team motivation. Through planning and preparation I anticipate

changes in our selling environment and not just react to them. I am a collaborative

team player with staff, peers and management.

Provides leadership for the broadcast/web sales teams, to include performance

evaluations.

Develops and executes sales strategies which result in exceeding revenue targets

in local, national, eMedia and new product revenue.

Manages inventory and revenue forecasting.

Calls on accounts with Account Executives.

Performs other duties as assigned.

Accomplishments

New business, consistently in the top 3 with WSAZ Created a successful real estate program that was introduced to the television market

adding new homes to the show on weekly bases. This program brought over 40% of new real estate business from the previous year.

Developed and implemented a Christmas marketing campaign that consisted of 20 to 30 businesses. Over 90% of the merchants were successful in raising their market share that they implemented this type of advertising into their yearly marketing budget

Increased the TV station’s market shares with the ad agency business. Successfully managed major local and regional ad agency accounts which resulted in new

generated business, increased market share with Ad agencies, increased local direct business.

EducationBachelors Degree in Business Management - Marshall University, Huntington West Virginia

EmploymentWLNE/ABC6 – National Sales Manager, Providence, I, August 2016 to present

WLWC/CW28- Regional Account Manager, Providence, RI, October 2013 to August, 2016

Dress for Success River Cities – PR & Communications Director, Huntington, WV, October, 2012 to October, 2013

WOWK News Channel 13- Regional/Local Account Executive, Huntington, WV, March, 2010 to October 2012

WJLA7 News Channel 8 –Regional Account Executive/Local Account Executive, Arlington VA, 2007 to 2010

WECT News Channel 6 – Regional/Local Account Executive, Wilmington, NC 2005-2007

WSAZ News Channel 3 Account Executive, Huntington, WV 2000-2005