2017 strategic technology and marketing trends - sacha vekeman

Marketing & Technology Trends

Breakfast Inspiration Sacha Vekeman

Who is SachaDigital transformation

- Datacenters

- Financial

- Telecom

- Government

- Logistics

- Media & Sports

- Fundraising

- Tech StartupsBeliefs & Values

- Software is eating the world

- Sustainability & Green

- Ecosystem Economics

- Strategic Marketing

- Disruption - Less creativity

- New way of working

Local

30 steden en gemeenten

Digitale agenda

OnzeStapApp

Gratis

12 Hours Later

2 leads

What is Trending Now?

5 Strategic Technology Trends

1. Artificial Intelligence / Machine Learning

2. Intelligent Apps / Digital Assistance

3. Intelligent Things / Robots / Vehicles

4. Edge Computing / Serverless Computing

5. Blockchain & Distributed Ledgers

5 Strategic Marketing Trends

1. Conversational Systems

2. Digital Technology Platforms

3. Virtual / Augmented Reality

4. Search goes Social & Local

5. Mobile First Strategy

Source

Digital Risk & Security

Strategic QuestionsCompany owners

Cloud Computin

g

Cost Optimization

Data & Analytics

Sustainability

MobileGreen

Trending Topics:Are You Open For Business?

Trending Topics:America First, Who’s Second?

Actual & Newsworthy

Belgium

SocialMedia

Campaign

Video

Building Walls

Europe

Digital First

Cloud

Social

SearchLocal

Mobile

Web

Chat

Trending Topics:Digital First Strategy

Open Source

Interactive Content

Call to action

Quiz

Surveys

Infographics

Polls

Digital FirstFree Marketing

Mobile Video

Check your Facebook timeline…

95% is video

Digital FirstFree Marketing

Livestreaming

Facebook Live

Instagram Stories

Periscope TV

Music.ly

Digital FirstFree Marketing

Chatbots

Telegram

WhatsApp

Human or bot?

Digital FirstFree Marketing

Chatbots

Telegram

WhatsApp

Human or bot?

Digital FirstFree Marketing

Social Shopping & Crowdfunding

Test new ideas and prototypes

Kickstarter

Facebook

Digital FirstFree Marketing

Social Shopping & Crowdfunding

Test new ideas and prototypes

Kickstarter

Facebook

Digital FirstFree Marketing

Mobile First

Value-add

Social

SearchConversation

Communication

Content

Commerce

Trending Topics:Mobile First Strategy

Step 1 - Recognize your maturity level

1.What kind of mobile user are You?2.Your employees?3.Your company?

Mobile FirstFree Marketing

Step 2 - Is your website adaptive?

1.Check via desktop browser2.Check via tablet browser3.Consider native app

Mobile FirstFree Marketing

Step 3 - Rethink how people pay

1.Do you sell B2B or B2C? Do you sell products or services?2.Look at different mobile payment options?3.Look where technology is going? Consider native app?

Mobile FirstFree Marketing

Step 4 - Are you open for Mobile Business

1.Can you enable your business to mobile users?2.Look at the complete user experience on all levels - sales to

support.3.What kind of “Mobile” value can you offer - updates/alerts/bots...

Mobile FirstFree Marketing

Step 5 - The Native App - Make it not additive

1.For your staff2.For your clients3.For your services4.For your brand5.For your future

Mobile FirstFree Marketing

Thank youSacha Vekeman

sacha@gig.tech

@svekeman