2018 wf...winefest holds a significant presence on social media with over 2.4k likes on facebook,...

2018Festival Report

IntroductionWinefest is one of the most highly anticipated wine Events in Alberta, offering

consumers the opportunity to sample hundreds of red, white, port, sparkling,

fruit, fortified and dessert wines from the world’s most celebrated wine

regions, as well as a tasty selection of hors d’oeuvres.

2018 Winefest Edmonton

• 3,637 attendees

• 76 exhibitor booths

2018 Winefest Calgary

• 4,155 attendees

• 97 exhibitor booths

Consumer Profile Winefest primarily attracts consumers within the age group of 26-65, who earn medium

to high household incomes.

6%

20

%

36

%

21

%

15

%

1%

1%

8%

18

%

33

%

20

%

18

%

2%

1%

0%

10%

20%

30%

40%

50%

18-25 26-30 31-40 41-50 51-65 66 andover

Rathernot say

Age Distribution

Edmonton Calgary

1%

6%

11

%

16

%

20

%

15

%

10

%

21

%

2%

6%

12

%

16

% 18

%

12

%

10

%

24

%

0%

10%

20%

30%

Household Income Distribution

Edmonton Calgary

97% of attendees

rated their overall

experience at

Winefest as

Excellent, Very

Good, or Good.

Consumer Profile (continued)

51

%

38

%

9%

2%

0%

46

%

40

%

12

%

2%

0%

0%

10%

20%

30%

40%

50%

60%

Excellent Very Good Good Fair Poor

Overall Consumer Experience

Edmonton Calgary

94% of consumers

indicated they would

Definitely, Very Likely

or Likely purchase a

wine they tasted at

Winefest.

Consumer Profile (continued)

48

%

36

%

11

%

4%

1%

40

%

39

%

14

%

5%

2%

0%

10%

20%

30%

40%

50%

60%

Definitely Very Likely Likely SomewhatLikely

Not Likely

Consumer Likelihood of Purchasing a Wine Tasted at Winefest

Edmonton Calgary

What consumers said about the 2018 Events:

“I loved the variety of wine and samples included with my ticket. The

best feature was being able to purchase my wine at the event. I walked

out with six bottles of wine that I wouldn’t have otherwise purchased.”

(Edmonton)

“First time attending and truly enjoyed it. Went with a group of 10

family members and we will all be attending next year!” (Edmonton)

“Very well organized!! Everyone was friendly. Being this was our first

time attending, there was a lot that my friend and I learned. This will be

a yearly tradition for us.” (Calgary)

“Amazing event. We all had a great time, loved the selections of food

and wines.” (Calgary)

“Was a great event. Felt the size of crowd was easily managed and did

not feel that we waited in line very much. Was a wonderful night.”

(Calgary)

Industry & TradeEach year, Winefest hosts a Private Industry & Trade Tasting, providing exhibitors the opportunity to

network exclusively with Industry members. This year, over 420 qualified members attended the private

sessions in Calgary and Edmonton to meet with local wine agents and winery representatives.

Words from Industry attendees:

“Love this event for my business. It really does

give me a cutting edge on working with my

customers. It also gives me the advantage on

knowing what is current and trending in the

industry. Thank you for giving us this great

avenue to resource.”

“I would like to continue to go to all of these

events. They are helpful in growing our business.”

Event Database

Event emails were sent to over 50,000 consumers promoting event features, exhibitors and sponsors.

Print Materials

Postcards were distributed to exhibitors, Sobeys & Safeway Liquor stores, and various small businesses in Calgary and Edmonton.

Social Media & Online Advertising

Winefest holds a significant presence on social media with over 2.4K likes on Facebook, over 2,600 followers on Instagram, and over 2,400

followers on Twitter. In addition to these pages, advertising was also purchased on Facebook, Twitter and Instagram. Winefest digital and

mobile ads were placed on CalgaryHerald.com, EdmontonJournal.com and the Calgary Herald and Edmonton Journal smartphone apps, as

well as on the 200 ‘most visited’ websites in Canada through Google advertising. Winefest also partnered with local social media

influencers to spread the word online and create buzz around the event.

Print Advertising

Winefest ads were placed in the Calgary Herald, the Edmonton Journal, and Avenue Magazine.

Radio Advertising

Winefest advertised with the most popular radio stations in Calgary and Edmonton including 98.5 Virgin Radio, AMP Radio and Country 105 (Calgary) and 91.7 The Bounce and 103.9 CISN Country (Edmonton).

The Festival continues to utilize a comprehensive marketing plan:

2018 Event Marketing

Winefest enjoyed ample media coverage in 2018:

TV Coverage & Interviews

City TV, CTV, Global

Radio Interviews

630 CHED (Edmonton), AMP Radio (Calgary)

Print Coverage

Edmonton Journal, Avenue Magazine (Calgary and Edmonton),

Calgary Herald

E-zines, Blogs & Other Online Listings

• Daily Hive

• Avenue Magazine

• Local Wine Events

• CTV

• Yelp Calgary

• Date Night YYC

• Global Calgary

• The YYScene

…and many more!

Public Relations & Media

Winefest exhibitors

include:

• Wineries and agencies representing local and international

red, white, port, sparkling, fruit, fortified and dessert wines

• A selection of local food purveyors serving hors d'oeuvres to

complement wine such as cheese, chocolates & olives

• Industry services such as Event sponsor, LiquorConnect.com

• A limited number of specialty companies such as wine

accessory, art and travel companies

2018 Exhibitor Profile

97% of exhibitors felt that the

overall quality of the Event was

Excellent or Good.

100% of Winefest exhibitors either

said “yes” or “maybe” to participating

next year.

97% of exhibitors felt their success

of participation was Excellent or

Good.

Exhibitor Feedback

People’s Choice AwardsEach year, Winefest hosts the People’s Choice Awards

to uncork the most loved wines at Winefest! Guests

voted for their top picks by filling out a ballot while

at the Event. Thousands of votes determined the

2018 favourites in both Calgary and Edmonton.

Check out the 2018 winners:

2018 Winefest Edmonton Winners

2018 Winefest Calgary Winners

We graciously thank the 2018 Winefest

Sponsors who were an integral part of

the Event’s success, providing financial,

marketing and event support.

Winefest prides itself on developing

mutually beneficial relationships, which

includes unique programs for each

sponsor.

2018 Winefest Sponsors

EdmontonFebruary 15 & 16, 2019

Shaw Conference Centre, Hall D

Private Industry & Trade Session: 2-5pm

Friday Evening Session: 7–10 pm

Saturday Afternoon Session: 2–5 pm

Saturday Evening Session: 7–10 pm

CalgaryFebruary 22 & 23, 2019

Stampede Park BMO Centre, Hall E

Private Industry & Trade Session: 2-5pm

Friday Evening Session: 7–10 pm

Saturday Afternoon Session: 2–5 pm

Saturday Evening Session: 7–10 pm

www.celebratewinefest.com

2019 Winefest Dates

The organizers of Winefest also proudly produce The Rocky Mountain Wine & Food Festival,

one of Alberta’s largest sampling events. The Festival offers the chance to sample an

extensive variety of wine, premium spirits, scotch, import and micro-brewed beer, along

with gourmet food samples from local restaurants, hotels, and food purveyors.

Visit rockymountainwine.com for more information.

The Rocky Mountain Wine & Food Festival is thrilled to be celebrating

its 21st year in Alberta!

Calgary Festival

October 12 & 13

Edmonton Festival

November 19 & 202018

Contact Us General Contact Information

Telephone: 403-228-0777 Mailing Address:

Toll-free:1-866-228-3555 #3 225 58 Avenue SE

Fax Number: 403-398-1334 Calgary, AB, T2H 0N8, Canada

Consumer Inquiries

Steve Bradley

Event Assistant

E: steve@rockymountainwine.com

Sponsorship Inquiries

Katie Hopkins

Event Coordinator

katie@celebratewinefest.com

Marketing Inquiries

Maria Yanez

Event & Marketing Coordinator

E: maria@celebratewinefest.com

Event Director

Cathy Cook

E: cathy@celebratewinefest.com

Exhibitor Inquiries

Michelle Landry

Event Coordinator – Beverage

E: michelle@celebratewinefest.com

Nicole Miller

Event Coordinator – Beverage

E: nicole@celebratewinefest.com

Katie Hopkins

Event Coordinator – Food

E: katie@celebratewinefest.com

Dakota Graham

Event Coordinator – Promo

E: dakota@celebratewinefest.com