20bottles project

Idea for saleLonely big idea is lookingfor a beer brand manager

There isgoodadvertisingin Russia

20bottles project

If you will stop thinkingabout social mediabefore the next slideI promise I will pretendlike you never did

Social media is a fiction.Social ideas rules!

Challenge

To create modern social humankind digital projectto promote a beer brand

Insight

People are kind.They like to help each other. It makes them feel important

People who ask for help wants to feel good as well.So they usually pay for it

Helpers feel much better when it looks like theydo a good thing “for free”

Some help is just too smalleven to talk about money.Luckily, the solution exists...

Idea

Beer for help.Help for beer.

Project

We help people that need help and that want to helpto find each other

Reward for each deal is beer. (Profit: if you are beer brand manager, it can be your one)

Reward ranges from 1 to 20 bottles (1 box). So here the project’s name comes from

20bottles

Site

The site will be a collectorof help suggestions and asks with open API authorization

20bottles.ru and 20bottles.comis actually free enough

To help

20bottlesbeer for help, help for beer

Need help Will help

fortranslation of 33 pagesfrom Spanish to Russian

To help

forreinstall Windows 7in Moscow

To help

formeet friends fromthe airport tomorrow

Ask for

fortranslate from marketing

into Russian

Ask for

forupdate Mac OS software

manually

Ask for

forpresent 5 anime books

and 10 DVD for PS2

Ask for help Add suggestion

More... More...

Sign in with Twitter Facebook Vkontakte

DRAFT

20bottlesbeer for help, help for beer

Need help?

Ask for help

for

View suggestions

Describe your problem (100 chars max)Set reward

Your name

City

E-mail

doesn’t matter

Sign in with Twitter Facebook Vkontakte

I agree with terms and conditions

DRAFT

New asks and suggestions will be automatically shared through user’s social account

Banners

Good idea should drive itself, so banners will content real content from the site

for

To help

reinstalling Windows 7in Moscow

for

To ask for

Translationfrom Spanish to Russian

DRAFT

Social media

At Twitter we will suggest to use hashtag #20bottles for asking and suggesting help

All #20bottles posts will be retwitted to project account. Same for the site content

Facebook page will copythe site content just to make following even easier

Facebook users will suggest exclusive asks for Facebook users. Twitterers for twitterers

Integration

Site Project’s social accounts

Idea

Users’ social accounts

Content

User’s asksand suggestions

User’s asksand suggestions

BannersContentPeople

4 reasons to execute

1. Strong insight2. Simple and powerful idea3. Humankind4. Easier to try than discuss

Price

Agency cost for creative concept starts from $5000.And it’s a pig in a poke

I suggest completely clear powerful and inspiring ideafor total campaign just for...

$2500 or 75’000 rubincluding idea adaptationand production supervision

Give me a call today+7 926 429-02-67 ormail to mail@ilyapetrov.com

Thx.

© 2010 Ilya Petrovmail@ilyapetrov.comhttp://ilyapetrov.com