21 tool and technology tips to dramatically grow your following online - ian cleary
Post on 31-Aug-2014
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21 Tool and Technology Tips to Dramatically Grow Your Following Online
Ian Cleary
What we’ll cover today
Getting more traffic to your website
Building your followers or fans
Optimizing conversion on your website
Analyzing the results
Pick your battles1
Know your domain authority1
www.opensiteexplorer.com
Know your Competitors Domain Authority
2
www.moz.com/tools/seo-toolbar
Increase your Domain Authority3
1• Guest Post on Blogs
2• Reach out to other bloggers
3• Write great content
4• Link to other bloggers
Find out what’s working for your competitors
www.socialcrawlytics.com
4
Find out what’s working for your competitors
4
The wider the bar the more shares
www.socialcrawlytics.com
Click a column to sort the list so you can see the most popular pages on each channel
Find out what’s working for your competitors
4
www.socialcrawlytics.com
Write Content that is Optimized
• Place your keywords in• Page Title • Page Description• Page Name• Heading 1• First 100 words
of body text
5
Make Social Sharing Prominent6
wordpress.org/plugins/flare/
Find out which keywords get traffic for your competitor
7
www.semrush.com
Find out which keywords get traffic for your competitor
7
www.semrush.com
Find out which keywords get traffic for your competitor
7
www.semrush.com
Become active on Scoop.it
www.scoop.it
8
Become active on Scoop.it
www.scoop.it
8
Become active on Triberr9
www.triberr.com
Become active on Triberr9
www.triberr.com
Find Relevant Twitter Followers10
www.ManageFlitter.com
Engage with your competitor’s followers
www.twitonomy.com
11
www.twitonomy.com
Track your influencers
www.hootsuite.com
12
Track your influencers
www.hootsuite.com
12
Use Feedly with Buffer
www.feedly.com
13
Use Feedly with Buffer
www.bufferapp.com
13
Very Clear Call to Actions14
Incentives for subscribers15
Use Mention.net16
Implement Responsive Design17
Monitor Your Users
www.luckyorange.com
18
Monitor Your Users
www.luckyorange.com
18
Monitor Your Users
www.luckyorange.com
18
Set up goals & track conversions
www.google.com/analytics
19
Set up goals & track conversions
www.google.com/analytics
19
Set up goals & track conversions
www.google.com/analytics
19
Track email conversions
www.aweber.com
20
Automate the sharing of content
www.dlvr.it
21
That’s all folks…
1• Strategy first then tools
2• SEO is not difficult it’s a process
3• Analytics is essential
4• Implement the tips!
Image Editing
www.picmonkey.com
Click any of the icons to overlay text or shapes on your picture or apply filters, textures,
frames, and much more
Automate Everything with Zaps
www.zapier.com
Reach out with Buzzstream
www.buzzstream.com
1
23
Canva – graphic design made so simple
Choose from a library of layouts…
…and graphic elements
…and publish with ease
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