21 ways to get more exposure, visibility, and credibility ...€¦ · 21 ways to get more exposure,...

21 Ways to Get More Exposure,

Visibility, and Credibility through

Podcasting      

©  by  Dr.  Caron  Goode  

Academy  for  Coaching  Parents  Interna:onal,  LLC    Presents  

Tip #1

•  Share your podcasts –  Use social media –  Email your list –  Use podcast social

sites such as Podcast People or Pheed

Tip #2

•  Use hashtags –  Create hashtags & use them across social media –  Use established hashtags, too

Tip #3

•  Post to podcasting directories –  Similar to article directories –  Aimed at the podcasting

audiences –  Gives backlinks to your site &

podcast

Tip #4

•  Use calls to action –  Tell listeners what they should do next

•  Share content via social media •  Check your podcast archives •  Read your show notes •  Send questions & feedback •  Listen right now

Tip #5

•  Keep smartphone audiences in mind

Tip #6

•  Create an iTunes feed

Tip #7 •  Keep in mind how

people search for podcasts on iTunes –  Free –  Popular –  Chart-toppers –  By podcast creator

Tip #8

•  Consider text-based podcasts –  For those who prefer to read –  Files are created as .ePub

or .PDF –  Can be opened with Apple

iBooks app

Tip #9

•  Make it sticky –  Make people want to access & share your content

over and over again

Tip #10

•  Consider advertising –  Many podcast networks offer paid advertising options

Tip #11

•  Know what a podcast is not –  Not a real-time

broadcast –  Not just for iPods –  Not only delivered as

audio

Tip #12

•  Don’t be too quick to burn a RSS feed –  Many plugins or podcast services do this for you –  Or they provide instructions on how to do it to avoid

errors or conflicts

Tip #13 •  Use a

microphone –  Or landline if using a

telephone

Tip #14

•  Top-quality microphones will capture every little noise –  So stay within your

budget unless you have a soundproof recording studio

Tip #15

•  Be yourself

Tip #16

•  Edit your podcast –  Quality equals more shares

Tip #17

•  Don’t overdo noise reduction –  People won’t share if it sounds amateurish

Tip #18

•  Provide shownotes with strong keywords –  Helps searchability –  Provides listeners with a summary of your podcast

Tip #19 •  Re-do, don’t just

re-upload –  If a podcast episode is

corrupted & won’t play, do not copy & paste the info into a new post

–  Create a brand new post & upload a new version of the podcast

Tip #20

•  Include a subscribe button or web form

Tip #21

•  Study the stats –  Your own as well as competitors’