21st century marketing communications for your edc
Post on 01-Nov-2014
644 Views
Preview:
DESCRIPTION
Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010
TRANSCRIPT
- 1. 21 st Century Marketing Communications for Your EDC Tools that enable your EDC to not only communicate more effectively with members, but also reach a wider, more engaged audience.
- 2. Who We Are
- Jennifer Wakefield
-
- Director, Public Relations
-
-
- Metro Orlando Economic Development Commission
-
- Brittany Love
-
- Owner, Love Consulting Group
-
-
- Marketing Communications Firm in Tallahassee
-
- 3. #FEDC
- Have a question/comment during our presentation?
-
- Just make a post on twitter and include the following hashtag:
-
-
- #FEDC
-
- We will answer all questions you post!
- 4. Communications Spectrum
- 5. How Communication is Changing
- SmartPhones
- Mobile Applications
-
- A whole new dimension to branding and communications
- iPad
-
- Other devices following in coming months
- Social Media
-
- Facebook, Twitter, YouTube, MySpace, LinkedIn, etc.
-
- Geolocating Social Media
-
-
- IE FourSquare, GoWalla
-
- These are all consumer driven whereas traditional media is a push media
- 6. 2010 Social Media Marketing Industry Report Benefits of using Social Media: Available at SocialMediaExaminer.com
- 7. 2010 Social Media Marketing Industry Report Commonly Used Social Media:
- 8. Will you Remember this Slide?
- 9. Facebook
- An extension of your web site + enhances SEO
- FanPage
-
- Fan vs. Friend vs. Group
-
- Fill in all of the information - make sure to include logo, website, blog, phone, address
-
- Like = Become a Fan
-
- Like Integration with other websites
-
- Community Pages
- 10. Share photos from events Interact with fans Track click-throughs
- 11.
- 12. Facebook Tips
- NewsFeed
-
- Posts should be in line with your objective
-
- Posts should be concise
-
- Share what others post
- Geolocating features are coming soon
-
- Marketing possibilities
- Ads
-
- Pay Per Click
- Privacy Be Smart
- Insightstrack stats!
-
- FB emails you weekly
- 13. Create the Advertisement Target Your Audience
- 14. Set Time Line and Budget
- 15. Twitter
- A way to share information quickly
-
- Esp. at events, tradeshows
- #Hashtags
- Tweetchat
- Tw-ictionary, Tw-anguage
- URL Shorteners
-
- Bit.ly , Ow.ly, etc.
- 16. Tweeps
- 17.
- 18. Tw-itiquette
- Follow
- Tw-ips:
-
- Create a Good Bio, Picture/Logo, Customize the Background
- Lists
-
- pros and cons
- Be a good Tw-itizen
-
-
- Reply (@), ReTweet (RT), Send Direct Messages (DM), Follow Lists, FollowFriday (FF)
-
- 19. YouTube
- VIRAL!
- An outlet to post videos without taking up space on your website
-
- Create your own Channel
- Great for
-
- Testimonials
-
-
- Why Business Located in Your Region
-
-
-
- Why Residents Love Living in Your Region
-
-
-
- Why Be Involved With Your EDC
-
-
- Show and Tell
-
-
- Story ideas for media and for sharing on social media
-
- 20. YouTube
- 21. Flickr
- 22. Microsites
- 23. Social Bookmarking
- Helps SEO
- Use tags should bring more visitors to your website and blog
- Delicious
- Digg
- StumbleUpon
- 24. Share
- 25. Promote
- 26. Why?
- Create awareness
- Engage brand ambassadors
- Gather competitive intelligence
- 27. Results
- Information gathering
- Information sharing
- Projects!!
- 28. How it all comes together
- Social Media, Mobile Marketing, Email Marketing, Internal/External Publications, Commercials, Billboards, Websites, etc
-
- ALL a piece of the plan they are your integrated marketing communications campaign
- All branding/messaging should be cohesive
- All IMC efforts are usually the first impression a potential business/investor sees of your EDCs area
-
- Be strategic
- 29. Strategy
- Who is your Primary Target Audience?
-
- Who is your Second maybe even Third?
- How do those audiences communicate
-
- What do they want from you and how do they want it?
- What are your goals?
- What is success going to look like?
-
- That will be how you measure your results
-
-
- Is it engagement? Number of followers/fans?
-
- Create a posting strategy a timeline
-
- Decide who in your EDC is going to handle this or are you going to outsource?
-
- You think of Social Media the same way you would any other type of media except on a Much Faster Timeline!
- 30. Resources
- HootSuite
- Twubs
- TweetDeck
- StaticFBML/Google Analytics
- Involver YouTube and Twitter
- Mashable
- Social Media Examiner
- Google Alerts
- Put Links to your Social Media in your email signature and on all blogs/posts
- Write a Social Media Policy
- 31. HootSuite = Send, Track
- 32. TweetDeck = Listen/Monitor
- 33. Questions?
- Answers!
- 34. Thank You
- and of course we will post this on all social media sites for you!
top related