22 laws of branding final
Post on 08-Jul-2016
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Group Members
Muhammad SarioMuhammad Taimur
Abdul Subhan
Topics to be discuss
• Law of expansion• Law of contraction• Law of publicity • Law of
advertisement• Law of credentials• Law of Name• Law of quality
• Law of word• Law of extension• Law of fellowships• Law of Generic• Law of Company• Law of siblings • Law of sub brands• Law of shape
• Law of color• Law of border• Law of
consistency• Law of change• Law of mind• Law of Mortality • Law of Singularity
About Authors
• Al Ries Al is a legendary advertising, marketing and branding strategist and the bestselling author (or co-author) of 11 books which have sold over 3 million copies worldwide
• Laura Ries is a leading marketing strategist, bestselling author and television personality
1) Law of Expansion
• The power of a brand is inversely proportional to its scope.
2) Law of Contraction
• A brand becomes stronger when you narrow its focus.
3) Law of Publicity
• The birth of a brand is achieved with publicity, not advertising.
4) Law of Advertising
• Once born, a brand needs advertising to stay healthy.
5) Law of Credentials
• The crucial ingredient in the success of any brand is its claim to authenticity.
6) Law of Quality
• Quality is important, but brands are not built by quality alone.
7) Law of Name
• In the long run a brand is nothing more than a name.
Muhammad Taimur
8) Law of word
• A brand should strive to own a word in the mind of the consumer.
Volvo=safety
9) Law of Extension
• The easiest way to destroy a brand is to put its name on everything.
10) Law of Fellowship
• In order to build the category, a brand should welcome other brands.
11) Law of Siblings
• There is a time and a place to launch a second brand.
12) Law of Generic
• One of the fastest routes to failure is giving a brand a generic name.
13) Law of company
• Brands are brands. Companies are companies. There is a difference.
14) Law of Shape
• A brand’s logotype should be designed to fit the eyes. Both eyes.
15) Law of Sub brand
• What branding builds, sub branding can destroy.
Abdul Subhan
16) Law of Color
• A brand should use a color that is opposite of its competitor.
17) Law of Mind
• Value lies in the mind of Customer.
18) Law of Borders
• There are no barriers to global branding.
19) Law of consistency
• Success is measured in Decades.
20) Law of Change
• Brands can be changed, infrequently and carefully.
21) Law of Mortality
• No brands live forever.
22) Law of singularity
• Single Mindedness.
Conclusion
• Build.• Strengthen .• Maintain.
Thank You
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