24 easy ways to generate content ideas
Post on 09-May-2015
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24 Ways to Generate Content Ideas
Eugene Farberwww.ContentStrategyHub.com
Twitter: @EugeneFarber
Eugene Farber www.ContentStrategyHub.com
1. Ask!
Use Social Media Use Your Email List Use Your Blog Ask Outside Your Industry
Eugene Farber www.ContentStrategyHub.com
2. Repurpose
Use Different Media http://www.contentstrategyhub.com/p
opular-effective-content-formats/
Eugene Farber www.ContentStrategyHub.com
3. Expand on Ideas
Go Through Existing Content Pick Out Ideas to Expand On Like Spin-Off Show on TV
Eugene Farber www.ContentStrategyHub.com
4. Scan for Ideas
Library, Newsstand, Bookstore Pick Out Attention-Grabbing
Headlines
Eugene Farber www.ContentStrategyHub.com
5. Check Related Keywords
Create a List of Keywords Use Tools to Generate NEW Keywords
Google Keyword Tool Market Samurai Wordtracker Keyword Questions
Write about New Keywords
Eugene Farber www.ContentStrategyHub.com
6. Recent Events
Recent Industry Events Unrelated Recent Events
Relate Them to Your Topic Benefits
Fresh Content Increased Search Traffic
Eugene Farber www.ContentStrategyHub.com
7. Create a Persona
Think of Your Business as a Person Describe the Person Talk from Character’s Perspective
Eugene Farber www.ContentStrategyHub.com
8. “Steal” Ideas
Look at Industry Leader Content Blogs Newsletters
What Are They Doing? How Are They Doing It? Don’t Plagiarize!
Eugene Farber www.ContentStrategyHub.com
9. Trending Topics
Ensures Current Content Where to Find Trending Topics
Twitter Facebook Google Trends Digg Alexa Technorati
Eugene Farber www.ContentStrategyHub.com
10. Industry Groups
Join Industry Focused Groups Facebook LinkedIn Google Yahoo! Meetup Forums
Eugene Farber www.ContentStrategyHub.com
11. Q/A Sites
Write Content to Answer Questions Where to Find Questions
Yahoo WikiAnswers Quora LinkedIn Answers
Eugene Farber www.ContentStrategyHub.com
12. Google Alerts
Set Alerts for Any Keyword Set Frequency of Alerts Get Content Ideas Delivered Directly
to Email
Eugene Farber www.ContentStrategyHub.com
13. Curate
Share External Content Aggregate
Data Infographics Resources
Eugene Farber www.ContentStrategyHub.com
14. Renew/Review/Summarize
Collect Previous Content on Same Topic
Create “Table of Contents” Post
Eugene Farber www.ContentStrategyHub.com
15. Interviews
Share the Burden of Creating Content Value to Reader Social Proof
Eugene Farber www.ContentStrategyHub.com
16. Google Analytics
What Searches Are Leading to Your Site?
What Searches Are Being Performed On Your Site?
Eugene Farber www.ContentStrategyHub.com
17. Comments/Emails
Expand on Ideas Left in Comment Section of Your Blog
Expand on Ideas in Email Correspondences
Every Interaction is Potential Content
Eugene Farber www.ContentStrategyHub.com
18. Play Devil’s Advocate
Spark Discussion External Content – Call Someone Out Internal Content – Call Yourself Out
Eugene Farber www.ContentStrategyHub.com
19. YouTube
2nd Largest Search Engine Reaction or Summary Embed Video for Bonus Points
Eugene Farber www.ContentStrategyHub.com
20. Amazon Books
Inside Cover Sneak-Peek Table of Contents Pick out Topics
Eugene Farber www.ContentStrategyHub.com
21. Product/Service Oriented
Not a Sales Pitch Updates Success Stories Benefits
Not Specifications
Eugene Farber www.ContentStrategyHub.com
22. Seek OutGuest Authors
Share the Content Creation Burden New Perspective Reader Value Find Authors
Publicize On Your Blog Ask Directly
Eugene Farber www.ContentStrategyHub.com
23. Personal Stories
People Relate to Other People Be Human Spokesperson for Brands
Eugene Farber www.ContentStrategyHub.com
24. Metaphors
Relate Anything to Anything Easier to Connect To Easier to Comprehend Make Dry Content Entertaining and
Fascinating
Eugene Farberwww.ContentStrategyHub.com
Twitter: @EugeneFarber
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