2nd annual media relations summer camp

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Mohawk College and the Hamilton Spectator hosted the 2nd annual Media Relations Summer Camp in July 2009 for nonprofits, community groups and social entrepreneurs. The free, two-day camp helped community builders pitch better stories to the press. After an overview of media relations on day one at Mohawk and coaching by a team of counsellors with PR and marketing expertise, the campers went to the Spectator to meet, greet and pitch a panel of reporters, editors and columnists and get a newsroom tour.

TRANSCRIPT

Agenda

9:10 a.m. WelcomeMeet your counsellorsMeet your fellow campers

9:30 a.m. Media Relations 101 primer

10:30 a.m. Break10:30 a.m. Break

10:40 a.m. Small group discussions with counsellors

Noon Lunch courtesy of the Hamilton Community FoundationNoon Lunch courtesy of the Hamilton Community Foundation

1 p.m. Practicing and polishing our pitches to a panel of counsellors

2:30 p.m. Case studies from your fellow campersSuccess storiesNot-so-successful stories

3:15 p.m. Prep for Day 2 at the Spectator

There are two things people want more than sex and money ... recognition more than sex and money ... recognition and praise.-- Mary Kay Ash

-- Dizzie Dean

New initiativeNew initiativeBuilt around studentsPartnershipsPartnerships

Jay RobbDirector of Media Relations, Internal Director of Media Relations, Internal Communications, Community Projects and Special EventsMohawk College of Applied Arts & TechnologyMohawk College of Applied Arts & Technology905.575.1212 ext. 3965jay.robb@mohawkcollege.ca

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