3 lessons in gen y - youth marketing/search/social

3 Lessons In Gen Y DIGITAL/SOCIAL/BRANDING/MARKETINGJYE SMITH | SOCIAL MEDIA STRATEGIST

know their contextLESSON 1

Gen Y with funky shoesJYE SMITH

But! That won’t help us make business decisions - will it?

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They want us to see thisJYE SMITH

but not maybe thisJYE SMITH

answers vs insightsJYE SMITH

ask someone a question

AND YOU’LL GET AN ANSWER

observe someone’s behaviour

AND YOU’LL GET AN INSIGHTJYE SMITH

first! what are we trying to achieve? We need to know context.

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it’ll let us know what they valueso how do we do ?

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understand their spaces. JYE SMITH

But what do they want? Well, what are the searching for?

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chart 1.

•!Observe on-site and off-site behaviour"

•! Know what they seek"

•! Be defined by their language"

•!Understand their social spaces"

!"#$%&$'

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Creativity is king LESSON 2

P-L-A-Y Framework (Gavin Heaton)http://www.servantofchaos.com/2008/03/the-future-of-2.html

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power can lead to influencebut remember to instill trust

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learning is a deeper experienceJYE SMITH

adventure is where disruption and story telling can drive

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surprise is the tool to break expectations

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chart 2. P-L-A-Y Framework (Gavin Heaton)http://www.servantofchaos.com/2008/03/the-future-of-2.html

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chart 2a.

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CONTRIBUTELESSON 3

it’s not always about adding value to the individual

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it’s about their tribe too Facebook isn’t MEbook, it’s USbook.

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make sure you’re a leader worth following

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Leadership in this environment of social media and knowledge management is all about recognising and respecting that everybody has a story.- Zaana Howard (twitter.com/zaana)

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chart 3

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JYE SMITH

•!Observe on-site and off-site behaviour!

•!Know what they seek"

•!Be defined by their language"

•!Understand their social spaces""#$%&'%!

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JYE SMITH

QUICK EXAMPLEEXTRA-CURRICULAR

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kthxbai

JYE SMITHSocial Media Strategist, Switched On Mediajye@switchedonmedia.com.au | @jyesmith | jyesmith.com | switchedonmedia.com.au

Massive thanks to everyone who sent me a photo, or who’s Facebook profile I ripped in from: Mandi Bates, Joel Pearson, Gem Crowley, Heather Snodgrass, Matt Chisholm, Scott Drummond, Karla Courtney, Julian Cole, Tim Longhurst, Lauren Cochrane

And a very special thank you to Gavin Heaton (servantofchaos.com) for being awesome.