3 qualities that define a successful agency

www.contentmarketingblueprint.com

CMB Partner Office Hours

3 qualities that define a successful inbound agency

Every Tuesday @3pm Easternwww.contentmarketingblueprint.com

www.contentmarketingblueprint.com

Max TraylorVP Business Development at Content Marketer’s Blueprint

Director of Client Services at Innovative Marketing Resources

+MaxTraylor

Linkedin/in/maxtraylor

www.contentmarketingblueprint.com

Jason SwenkDigital-preneur

https://twitter.com/jswenk

https://www.linkedin.com/in/jasonswenk

https://plus.google.com/u/0/+JasonSwenk01

www.contentmarketingblueprint.com

What is the CMB Community?

A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint.

Join the Conversation:@CMBlueprint or +ContentMarketersBlueprint

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Today’s Schedule15 minutes: Presentation

20 minutes: Open discussion

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After the Webinar

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• Webinar recording

• Slides

• Blog article

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Today’s Topic:3 qualities that define a successful inbound

agency

www.contentmarketingblueprint.com

www.contentmarketingblueprint.com

#1 Top agencies know who they can help and who they

can’t.

www.contentmarketingblueprint.com

What gets in the way of being selective?

Race to first “big” client

Financial instability

Revenue fever

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Know who you can help

Recognizes need for change

Access to decision makers

Budget to support growth

You are passionate about the business

You have contacts/experience in their industry

They have a product that solves a problem

Their value is unique among competitors

They have a documented sales process

They have owned media assets (website visitors, email lists, social footprint)

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Know who you can’t help

Reluctant to change

Lots of marketing red tape

Budget for your starter plan

The business doesn’t interest you

You don’t have any leverage in their industry

There is no “need” for the product

They are the same as their competition

They don’t’ have a sales process

No website traffic or owned resources to plug into

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Why be selective?

Maximize the value of your time

Leverage your experience

Differentiate yourself (marketing)

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#2 Top agencies know exactly how to

help their clients.

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Don’t overload your plate

Brand Development

Inbound Marketing

Sales Alignment

• Buyer persona• Website

development• Brand positioning

• Strategy• Management• Content• Design• Implementation• Paid Search• Social Media…

• CRM consulting• CRM integrations• Sales process

consulting

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Specialize

Excellence

Efficiency

Master the process

Fill the gaps with strategic partnership (who are excellent at what THEY do

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#3 Top agencies focus on your

employees.

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Failure

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Retention

Get to know where they really want to be in 3 years

Help them build their personal brand to get them there

Select clients they WANT to work with

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Next Session: Tuesday April 29th @ 3:00 PM

“Inbound Success Requires More Than Marketing”

Sign up at: www.contentmarketingblueprint.com/2014-

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