30 minutes madness linkedin presentation enterprise ireland

petrafisher.com | info@petrafisher.com | @petrafisher

30 MINUTE MADNESS

LinkedIn for “Enterprise Ireland” Amsterdam

May 2014 | Petra Fisher

Petra Fisher

6 CAUSESThat I belief in and support with 1%

LET ME ASK YOU...

Do you know how long people spend on your profile before they make the choice to read on or move on?

petrafisher.com | info@petrafisher.com | @petrafisherSTAND OUT FROM THE CROWD

LET YOUR READER KNOW:What you doWho you do it forWhat problem you solveThe value you addUse a full sentence, keywords or a combination.

PROFESSIONAL HEADLINE120 characters including space

LET ME ASK YOU...

Are you aware of the biggest mistake people make on LinkedIn?

When someone asks: “What do you do?” Do you answer them in 3rd person?

PLEASE DON’T TALK ABOUT YOURSELF:In the third personIn general termsWithout personallityWithout showing what makes you differentWithout showing the difference you make

LINKEDIN SUMMARY2000 characters including space

LET ME ASK YOU...

Did you know managers, owners and entrepreneurs have no place on LinkedIn (and what to do if you happen to be one)?

11,852,153

OWNERS

TRAINER

OWNER | MANAGER | TRAINEROf what? Be specific! Add detail.

"They think it’s a place they keep their CV online and maybe have some connections with people they know professionally.”

THEY DON’T THINK OF IT AS A PLACE:To get business intelligenceTo research problemsTo establish an online presence where other

people in the network can find them

LINKEDIN IS A NETWORK

NETWORKING IS A VERB

COMMERCIAL BREAK

THURSDAY 5 JUNE | 9:30 – 16:00

REACH YOUR GOAL IN 7 STEPS USING LINKEDIN

1. Goal and audience Why LinkedIn? What do you want to achieve? Who do you want to reach? Why do you want to reach them? When have you reached your goal?2. Discover who you are (professional) Identify the professional YOU What is REALLY important? Paint the right picture Live up to it3. Optimise your LinkedIn Profile ONE profile Holy trinity of your profile Your key to succes Not relevant doesn’t exisit

4. Build the perfect network Quantity vs. quality Do your homework Irrisistible invitations Beyond the obvious ‘Surround sound’ networking5. Validate Don’t tell me, show me Strong recommendations Real endorsements6. Write your personal LinkedIn Strategy Magic template7. Become an influential networker Authentic engagement Caring is sharing Visible and valuable Know – Like – Trust Needs – Likes - Wants

MORE INFO

NOW YOU CAN ASK ME...

The previous slide shows what I cover in a four week one-on-one coaching program. Now let’s see how many questions I can answer in 15 minutes!

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