3xe workshop feb 2017

“Getting Social with Greg Fry”

@gregfrysocial

4 Steps to Social Media Success

1.  Let people know you exist

2.  Demonstrate your passion and expertise. Generate Likeability”

3.  Ask for the sale

4.  Turn Customers into Advocates

http://bit.ly/gregat3XE

Think Like a Customer not a Company

.

Start with your customer and work backwards

•  Be consistent with your Social Media posts. •  Different posts needed for different platforms. •  Post outside office hours. •  Use images, live photos, Stickers and GIFs. •  Create content for 3rd party party suppliers. •  Animate images with apps like Adobe Spark. •  Add links near the beginning of your updates. •  360° photos and video on Facebook. •  Broadcast regularly on Facebook, Instagram, YouTube or

Twitter. •  Use relevant trending hashtags (if relevant). •  Post updates when your fans/followers are most likely to see

them. •  Tag and mention influencers and advocates in updates. •  Promote your content. •  Generate user generated content. •  Test, test, test and tweak.

Social Media Update Tips

This is a Workshop

The Workshop

#3XE Workshop

In your groups create a Brilliant Social media update.   Use one of the tools provided (Video, Live Video, Pictures or Stickers, Live Pictures, GIFs and Bitmojis)   The platform you have selected   Post your tips online using the hashtag #3XE Workshop

Theme:

“Tips on creating a great social media update”

The Workshop

The 10 Minute

HUDDLE

Finding Great Content

Get Great Content Ideas

Feedly.com

https://anderspink.com

Get Great Content Ideas

https://drumup.io/

Get Great Content Ideas

Identify, Connect and Collaborate with Influencers

•  55% Increase their reach/grow their audience.

•  45% Create quality content for their audience.

•  29% Shape their image. •  25% Get perks (discounts, free samples). •  24% Earn money. •  22% Living new experiences. (trips, events

etc …)

What do Influencers really want?

https://www.launchmetrics.com/resources/blog/state-influencer-engagement

Rosemary MacCabe.

Source: Augure’s State of Influencer Engagement 2015

Get the Picture

Use Great Looking Visuals

A picture should tell a thousand and five words

6 Tools •  Canva •  Adobe Spark •  Ripl •  WordSwag •  Snapseed •  Motion Stills

Also share Live Photos directly on Facebook (iPhone 6 and 7)

Smartphone Photography Tips •  Whenever possible, use

natural light which always photographs better than artificial light.

•  To achieve better composition and balance turn on your smartphone camera’s grid option.

•  Use third party app editors rather than the limited built in phone editor.

•  For a more natural look tune your brightness, contrast and saturation rather than using a filter.

•  Ditch the zoom and crop your images after.

Smartphone Photography Apps ADOBE SPARK

•  Create videos, images and stories in minutes

•  Three free apps – Adobe Spark Page, Adobe Spark Post and Adobe Spark Video

•  Includes narrated tutorials •  Add text to images •  Video voiceover feature •  Add text to images •  Brilliant for small

businesses and beginners

SNAPSEED

Smartphone Photography Apps

•  Brilliantfreephotoedi/ngapp.•  Moreop/onsthananiPhone’sbuiltin

edi/ngso8ware.•  Tuneimagetochangebrightness,contrast,

satura/on,shadowsandhighlights.•  TheuniqueSelec/vetoolgivesusersthe

choicetochangebrightness,contrastandsatura/oninspecificareas.

•  UsetheTransformtooltochangetheperspec/veofthepicture.

•  VarietyofFilters.

Embrace Video

Why Video?

Build Relationships faster with Video

thehappypear

Video Ideas? •  Live Streams •  Customer Service Videos •  Funny Videos •  Video Case studies •  Video teasers •  Hot News Topics •  Crowd Sourcing videos •  Event Previews •  Event Roundups •  Guides/ How to videos •  Video Product reviews •  Interviews

Mobile Video Apps

•  Quik – video editor from GoPro •  iMovie •  Power Director •  Magisto Video Editor & Movie Maker •  FilmoraGo •  ReelDirector •  Boomerang •  Shotclip •  Hyperlapse •  Animoto •  YouTube

Go 360° with your Video

A good quality 360° camera may not be as expensive as you think. You can get a good quality camera from €120

Andoer Panorama 360 VR Video Camera Full HD 1440P 1080P 30FPS 8MP Action IP Camera 220

Do you use Instagram Stories?

Should you invest time in creating daily stories on Instagram and/or Snapchat?

Go Live

Go “Live”

•  Facebook Live •  YouTube Live •  Twitter/Periscope •  Instagram Live

Go “Live”

https://obsproject.com/

Go “Live”

Belive.tv

Switcher Studio Go

Belive.tv

Go “Live” – Lots of Tools

OtherplaGorms:BlueJeans-hKps://bluejeans.comLiveLeap-hKps://liveleap.comWirecast-hKp://www.telestream.net/wirecastFireTalk-hKps://firetalk.com

Fin

Questions?

Contact Me

+353 87 2039855

twitter.com/gregfrysocial

ie.linkedin.com/in/gregfry

hKp://bit.ly/gregat3XE