4 linkedin content marketing tactics worth investing time in

Make the most of your time on LinkedIn with our daily playbook for killing it with content.

Download The LinkedIn Content Marketing Tactical Plan today: https://lnkd.in/TacticalPlan

of Sponsored Updates engagement comes from mobile devices. Make sure your website or landing page design is responsive.

75%More than 15 million pieces of content uploaded to SlideShare

Our over 1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc.

Company Updates containing links can have up to 45% higher follower engagement than updates without links.

45%

LINKEDIN CONTENT MARKETINGTACTICS WORTH INVESTING TIME IN4

Great content falls flat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of the

400+ million professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools.

Upload new content weekly

Highlight decks on profile page

Group content into playlists

Add lead forms

LeadGeneration

BrandAwareness

ThoughtLeadership

LINKEDIN SLIDESHARE

SEO

Post 3-4 times a day

Engage with followers via post comments

Change header image every 6 months

LeadGeneration

BrandAwareness

ThoughtLeadership

LINKEDIN COMPANY& SHOWCASE PAGES

1 HOURDAILY

1 HOURWEEKLY

30 MINDAILY

30 MINDAILY

OBJECTIVES OBJECTIVES

OBJECTIVES OBJECTIVES

Run 2-4 Sponsored Updates/week

Run for 3 weeks, then test & iterate

Select compelling visuals

Share links to lead forms & add URL tracking codes

LeadGeneration

BrandAwareness

ThoughtLeadership

Publish Whenever You Feel Passionate

Recommended: Bi-Weekly or Once a Month

ThoughtLeadership

PUBLISHING ON LINKEDIN

EventRegistration

ACTIONS ACTIONS

ACTIONS ACTIONS

LINKEDIN SPONSORED UPDATES