4 ux principles i’ve learned from wing chun kung fu

4 U X P R I N C I P LE S I ’ V E LE A R N E D

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S T R U C TU R E D I R E C TN E S S

E CO N O M Y O F M O V E M E N T S E N S I T I V I T Y

S T R U C TU R E

W I N G C H U N

S T R U C TU R E

U X

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D I R E C TN E S S

W I N G C H U N

D I R E C TN E S S

U X

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Browse !

Compare !

Buy !

Use

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Don’t Make Me Think - Steve Krug

“The customer is not on your website to start a relationship with your business.”

E CO N O M Y O F M O V E M E N T

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S E N S I T I V I T Y

C H I S A U ( S T I C K Y H A N D S )

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User needs

Business needs

Technical constraints Cultural constraints

Budget cuts

Restructures

When you pour water in a cup, it becomes the cup. When you pour water in a teapot, it becomes the teapot. When you pour water in a bottle, it becomes the bottle.

Water can drip and it can crash.

Be water, my friend.

- Bruce Lee

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S T R U C TU R E D I R E C TN E S S

E CO N O M Y O F M O V E M E N T S E N S I T I V I T Y

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4 U X P R I N C I P LE S I ’ V E LE A R N E D F R O M W I N G C H U N K U N G F U