41st annual louie awards - aaf-louisville · 2019-03-07 · management and marketing on the brand,...
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4 1 S T A N N U A L L O U I E AWA R D S
The difference between gold and bronze is in the printing.
welchprinting.com • 502.636.3511 • 350 boxley ave.
0 36 100 14 0 50 100 47 502 636 3511
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PAUL ASAO - CREATIVE DIRECTOR
Paul is the founder and creative director of Red Ball Brands. Paul has spent the past three decades creating work that has helped define national brands like Harley-Davidson, Miller Lite, EA Sports, Nissan, Rapala, Caribou Coffee and Kia Motors. His work has been recognized by every major industry award. During his career Paul assumed creative leadership roles at Carmichael Lynch, Goldberg Moser O’Neill and Campbell Mithun. He currently resides in Minneapolis and contrary to popular belief, does not work out of an igloo.
CARLOTTA STANKIEWICZ - CREATIVE DIRECTOR/WRITER
Carlotta has worked at some of the country’s most revered advertising agencies and created award-winning campaigns for many celebrated brands, including AT&T, John Deere, Hallmark, Southwest Airlines and GEICO. As a Creative Director at GSD&M she has developed an expertise in marketing to women, as demonstrated by her leadership on accounts such as Zales and Marshalls. She is also passionate in her support of The 3 Percent. In her free time, Carlotta blogs in anapestic tetrameter at wellversedmom.com.
SCOTT LINDSEY – FOUNDER/CREATIVE DIRECTOR
Scott brings over 20 years of creative industry experience with a heavy focus on digital and innovation. His ability to utilize the newest technologies in search of authentic, consumer-focused experiences has led to several industry accolades, including OMMA, Effie, One Show, ADDY and Mobi awards. Scott has created forward-thinking solutions for brands including Gatorade, Pizza Hut, AMD, Sony PlayStation, Toyota, Southwest Airlines, World Vision, Cinemark, Honda, AMD and Chili’s. His own creative shop, Abstract Explosion, focuses on big agency solutions with a scrappy, small-agency mentality.
BURKEY BELSER - PRESIDENT/CREATIVE DIRECTORBurkey is the president and creative director of Greenfield/Belser, a brand design agency focused on services marketing. He is best known for his design of the Nutrition facts label, which has been called by some “the most frequently reproduced graphic in the world.” Burkey pioneered legal services marketing. He has been awarded the Legal Marketing Association’s only ever Lifetime Achievement Award and has also been inducted into their Hall of Fame. He is also a Hall of Fame member of the Art Directors Club of Metropolitan Washington.
ERIN LYNN YOUNG - USER EXPERIENCE ARCHITECTErin is one of the industry’s most in-demand digital professionals, and founder of Slide UX. She has led digital efforts for a wide variety of clients, including UPS, Fidelity, Indeed.com, Charles Schwab, RetailMeNot, CreditCards.com, VMware, Chrysler/Fiat, Alcon, Allstate Insurance, Winn-Dixie/BI-LO, Pervasive Software, SeniorAdvisor.com and Reliant Energy. Slide UX is a user-experience design consultancy founded to support the software firms and marketers who strive to create mobile and web applications that delight users.
ZENA WEIST - INTEGRATED DIGITAL MEDIA STRATEGISTZena is an integrated media strategist with over 20 years of B2C and B2B leadership in business planning, change management and marketing on the brand, interactive agency and vendor sides. Zena has provided brand management and digital strategic counsel across a portfolio of Fortune 500 companies. In 2011, Zena was named one of the “25 Women Who Rock Social Media” from TopRank. Zena has led award-winning teams in online brand management, integrated marketing communications, social media strategy, and project management at Sprint, Hallmark, H&R Block, Embarq and Edelman Digital. books and The Harvard Busines Review. EDWIN ENDLICH - CREATIVE DIRECTOR/WRITEREdwin is an award-winning creative director and published author who has spent the past 10 years bridging digital and traditional marketing – from mobile and social platforms to print ads and television commercials. Although he started his career working at The Late Show with David Letterman and Comedy Central – he takes being creative seriously. He has an indomitable passion for big ideas and creating fully integrated campaigns that bring consumers and brands together. He has spent time within the halls of great agencies like imc2, Razorfish, RedFuse and most recently Taylor – where he continues to develop ground-breaking integrated work for Friskies, Westin, Tide, Taco Bell and Guinness.
The 41st Annual Louie Awards celebrates the finest work created by the advertising industry in Louisville. The competition represents the ultimate recognition of hard work–and validation of creativity–for the past year. Winning a Louie is the first step in the three-tiered American Advertising Awards creative competition, sponsored by the American Advertising Federation, culminating at the AAF national conference.
MEET THE JUDGES
ON
SIT
ED
IGIT
AL
4 | professional winners
PROFESSIONALBEST OF SHOW
Bandy Carroll Hellige for Kentucky LotteryPam’s A WinnerGary Sloboda, Executive Creative DirectorBrian Garr, Writer/Art Director/DirectorTed Eckel, ProducerKevin Bryan, Director of Photography
JUDGES’ CHOICEAtria Senior Living for Atria Senior LivingField Notes from an Adventurous LifeRegan Atkinson, Creative DirectorBen Godbey, Art DirectorJulie Smead, CopywriterJason Case, ProofreaderSherry Chaudoin, Print Quality LeadCarrie Hooe, Account ManagerJennifer Meadows, Print Production Manager
JUDGES’ CHOICELEAP for The Natural GripThe Natural Grip Online Video CampaignAllan Gilleo, Creative DirectorMichael Brown, Writer/Associate Creative DirectorBrandon Faris, Director/ProducerAlex Elkins, Director of PhotographyLauren Weber, Executive Director of jump! by LEAPLauren Baldridge, Account CoordinatorCeleste Chockley, Marketing Coordinator
JUDGES’ CHOICEPower Creative for AAF-Louisville2014 Louie Awards CampaignGlenn Goodman, Associate Creative DirectorScott Schroeder, Associate Creative DirectorLaura Robinson, Creative DirectorTim Paschal, Creative Retoucher
Enter the American Advertising Awards to see how your work stacks up. Entries due December 12. Visit louisvilleadfed.org for details.
professional winners | 5
Packaging, Single UnitSILVER PriceWeber for Early Times - Brown FormanEarly Times “Easy Tote Fishing Bottle”Erich Stefanovich, Executive Creative Director, Art DirectorJoe Tomelleri, IllustratorLarry Profancik, Designer
Packaging, CD or DVDBRONZEVest Advertising for Humana ProvidersMedicare City PackageAndrea Kiefer, PhotographerBethany Billick, PhotographerCaitlin Elliot, Art DirectorAmber Stanton, Art DirectorJoe Brown, CopywriterAshley Schitter, Account ManagerSarah McCool, Strategy DirectorCody Vest, Creative DirectorDamon Westenhofer, Illustrator
Point-of-Purchase, Counter Top or AttachedSILVER Bandy Carroll Hellige for Greater Louisville Convention & Visitors BureauCulinary Rack Card DisplayGary Sloboda, Executive Creative DirectorBrian Garr, Art Director
BRONZE PriceWeber for Cummins, Inc.Cummins Lenticular Wall ArtTony Beard, CCO-Creative DirectorJerry Duvall, Photographer
Point-of-Purchase, Free-StandingSILVER Doe-Anderson for Jim BeamJim Beam Devil’s Cut Twisted Barrel DisplayDavid Vawter, Chief Creative OfficerEddie Prentiss, Executive Creative DirectorWes Keeton, Art Director/Designer
Point-of-Purchase, Trade Show ExhibitSILVERDeckel & Moneypenny Exhibits for Chevron LubricantsChevron Lubricants AAPEX Island ExhibitSteve Deckel, Design DirectorLeslie Word, Marketing CoordinatorSarah McKim, Graphic ManagerKara Hinze, Exhibit DesignerAngi Schoolcraft, Marketing Specialist - Events
SALES PROMOTION
STRATEGIC LIGHTING AND DESIGN ELEVATES CLIENT’S BRAND IN A COMPETITIVE ARENA
CHEVRON LUBRICANTSAUTOMOTIVE AFTERMARKET PRODUCTS EXPO, 20’ x 30’ EXHIBITEXHIBIT DESIGN: DECKEL & MONEYPENNY EXHIBITS
This exhibit took Chevron to a whole new level at the AAPEX show. Breaking free from their typically conservative look at this show, Chevron embraced some of the flash usually seen in the consumer automotive market to create a high level of engagement with attendees and buzz around the show.
The exhibit is crowned by a 20’ x 40’ double-sided hanging sign featuring the debut of the Chevron Premium Lubricants master branding over their product brands. The centerpiece is a hanging road graphic that swoops through the exhibit, visually connecting the upper branding with the lower structures and activities. The road continues under a gleaming ‘69 Camaro, which was used as a focal point to draw a crowd as well as part of an in-booth Sweepstakes giveaway and tie-in with a celebrity appearance and endorsement from Richard Rawlings of Discovery Channel’s Fast and Loud.
The exhibit also features an 80” screen with looping product videos, graphics for each product brands, enclosed meeting spaces, reception areas, product and literature display, and giveaways.
6 | professional winners
Annual ReportSILVER Bandy Carroll Hellige for Delta Dental of Kentucky2013 Annual ReportGary Sloboda, Executive Creative DirectorBrian Garr, Art DirectorTed Eckel, WriterNick Gargala, Photographer
Brochure, Single unitSILVERDoe-Anderson for Actors TheatreActors Theatre BrochureDavid Vawter, Chief Creative OfficerWes Keeton, Art Director/DesignerJonthan Bell, CopywriterWes Keeton, Photographer
BRONZE strADegy Advertising for Peoples Trust & Savings Bank Peoples Bank Brand BookNathan Weaver, Creative DirectorMichelle Buchanan, Account ManagerChris Becker, Brand Advisor
COLLATERAL MATERIAL
SILVER Deckel & Moneypenny Exhibits for GE Appliances & LightingGE Appliances Dwell on Design Island ExhibitSteve Deckel, Design DirectorJim Pendleton, Operations ManagerSarah McKim, Graphic ManagerKara Hinze, Exhibit DesignerRichard Thurman, Exhibit DesignerMatthew Jones, Marketing Experience and Design ManagerErica Nedland, Advertising Manager
BRONZE Deckel & Moneypenny Exhibits for WorldpayWorldpay NRA Inline ExhibitLynda Merz, Account ExecutiveJim Pendleton, Operations ManagerSarah McKim, Graphic ManagerKara Hinze, Exhibit DesignerErin Davidge, Events Manager MarketingHila Shpigelman, Vice President Marketing, Brand and Communications
Audio/Video Sales PresentationSILVER Videobred for Kimball OfficeKimball Office-Neocon 2014 RetrospectiveRaph Cecil, Producer/DirectorSteve Hurst, Co-Director of PhotographyBen Newkirk, Co-Director of PhotographyEric Stemen, Assistant Director of PhotographyBen Bishop, Editor/Motion Graphics
INTERNATIONALLY RECOGNIZED BY DWELL MAGAZINE FOR AWARD WINNING DESIGN
GE APPLIANCE & LIGHTINGDWELL ON DESIGN L.A., 20’ x 50’ EXHIBITEXHIBIT DESIGN: DECKEL & MONEYPENNY EXHIBITS
GE was awarded Best Kitchen Design at the Dwell on Design L.A. 2014 show. The exhibit featured a blend of finishes combined with state-of-the-art appliances, which appealed to urban attendees focused on the modern design movement.
A large island display, the center of activity in this kitchen, featured demonstrations by celebrity chef, Martin Yan, host of the popular cooking show, “Martin Yan - Quick & Easy.”
professional winners | 7
Publication Design, Entire BookGOLDAtria Senior Living for Atria Senior LivingField Notes from an Adventurous LifeRegan Atkinson, Creative DirectorBen Godbey, Art DirectorJulie Smead, CopywriterJason Case, ProofreaderSherry Chaudoin, Print Quality LeadCarrie Hooe, Account ManagerJennifer Meadows, Print Production Manager
Poster, SingleBRONZE Vimarc for Kentucky Bourbon FestivalKentucky Bourbon Festival 2014 Official PosterJason Lee, Creative DirectorTJ Bean, Art DirectorJohn Baumgardner, Copywriter
Special Event Material, InvitationSILVERVimarc for Baumgardner FamilyBaumgardner Family Reunion InvitationJason Lee, Creative Director/Art DirectorJohn Baumgardner, Associate Creative Director/Copywriter
DIRECT MARKETING
Single, B-to-B or ConsumerSILVER PriceWeber for Farm Credit Mid-AmericaFarm Credit “Crop Insurance Meeting Mailer”JC Thorpe, Creative DirectorErich Stefanovich, DesignerSarah Warner, Copywriter
OUT-OF-HOME
Outdoor Board, FlatGOLD Bandy Carroll Hellige for Four Roses DistillerySipsGary Sloboda, Executive Creative DirectorMark Miller, Art DirectorGary Sloboda, Writer
8 | professional winners
GOLDBandy Carroll Hellige for Four Roses DistilleryProhibitionGary Sloboda, Executive Creative DirectorMark Miller, Art DirectorGary Sloboda, Writer
Outdoor Board, Extension / DimensionalGOLDBandy Carroll Hellige for Louisville ZooFly SwatterGary Sloboda, Executive Creative DirectorBrian Garr, Art DirectorTed Eckel, Writer
Site, Exterior Still or StaticSILVER 21 Skye Design for Louisville Downtown PartnershipSou4thElizabeth Perry Spalding, Art Director
BRONZE Bandy Carroll Hellige for TARCAll AboardGary Sloboda, Executive Creative DirectorTom Fawbush, Creative Director & Art DirectorGary Sloboda, Writer
SingleBRONZE StrADegy Advertising for Heine Brothers’ Coffee Heine Brothers’ Wooden Seed-To-Cup Story WallNathan Weaver, Art DirectorLeigh Christy, Account Manager
CONSUMER OR TRADE PUBLICATION
Full Page, Four-colorSILVER Bandy Carroll Hellige for Four Roses DistillerySwigGary Sloboda, Executive Creative DirectorMark Miller, Art DirectorGary Sloboda, Writer
SILVERBandy Carroll Hellige for Greater Louisville Convention & Visitors BureauHappy HourGary Sloboda, Executive Creative DirectorBrian Garr, Art DirectorGary Sloboda, Writer
SILVER Bandy Carroll Hellige for Greater Louisville Convention & Visitors BureauSouthern CuisineGary Sloboda, Executive Creative DirectorBrian Garr, Art DirectorGary Sloboda, Writer
What do Louisville Chefs like to pair with New Southern Cuisine?Happy Hour.
With a diverse culinary scene, including many James Beard
nominated restaurants and chefs, so close to so many
distilleries, something tasty is always about to happen.
Get a taste at culinarylouisville.com.
“One of 7 Up-and-Coming Food Cities in the US” - Zagat
14GLCV639_Saveur_Culinary_Ad_FIN.indd 1 8/5/14 12:12 PM
S LOGO DESIGN | ENVIRONMENTAL GRAPHICS PROJECT: LIGHTPOLE BANNERS + WINDOW DESIGN IN A RE-EMERGING HISTORIC URBAN DISTRICTDOWNTOWN LOUISVILLE, KENTUCKY
Since 1888.Be mellow. Be responsible.FourRosesBourbon.com
Handcrafting has its rewards.
They’re called sips.
14FRB843_LouMag_SwigAd_FIN.indd 1 11/10/14 3:31 PM
professional winners | 9
BRONZEMightily for FlavormanFlavorman WebsiteTarik Nally, DesignPip Pullen, Creative DirectorRankin Mapother, WriterLesa Seibert, Account DirectorNick Peay, Front End DeveloperZach Hornsby, Front End Developer
Websites Consumer, ProductsSILVER Bandy Carroll Hellige for Four Roses DistilleryFour Roses BourbonGary Sloboda, Executive Creative Director/WriterTom Fawbush, Creative Director & Art DirectorSabrina Sebastian, Digital StrategistChristopher Davis, Developer
Websites Consumer, ServicesBRONZE Mightily for Red Ball RecyclingRed Ball Recycling WebsitePip Pullen, DesignLance Swan, Front/Back End DeveloperMartin Hofmann, Front/Back End DeveloperZach Hornsby, Front End DeveloperLesa Seibert, Account Director
Campaign, Four-colorSILVERPriceWeber for The Hershey CompanyKrackel’s BackErich Stefanovich, Executive Creative Director, Art DirectorRich Terry, Executive Creative Director, WriterRichard Johnson, Executive Creative Director, Designer
DIGITAL ADVERTISING
Websites B-to-B, ServicesSILVERBlackstone Media for Globe MechanicalGlobe MechanicalJoBeth Fink, DesignerTy Goss, DesignerCarl Michel, Designer
SILVERMightily for Executive Liability SolutionsELS WebsitePip Pullen, Creative DirectorRankin Mapother, WriterNick Huhn, DeveloperLesa Seibert, Account DirectorMadeline Bowling, Front End DeveloperZach Hornsby, Front End Developer
I’VE BEEN SMALL
FOR MANY YEARS.
BUT THAT’S ABOUT
TO CHANGE.
I’VE BEEN WORKING OUT.
Your customers asked for it and we listened. KRACKEL is back in Standard, XL
and Giant sizes. Guaranteed to result in some major changes to in-store sales.
www.hersheys.com
#34000-24202
32C Services | Websites, B-‐to-‐B
Client: EXECUTIVE LIABILITY SOLUTIONS
10 | professional winners
Advertising and Promotion, Banners StandardBRONZE Bandy Carroll Hellige for McDonald’s KentuckianaSingle Double Triple CheeseburgerGary Sloboda, Executive Creative DirectorTom Fawbush, Creative Director & Art DirectorBen Stone, Digital Art DirectorSabrina Sebastian, Digital Strategist
Video, Branded Content, :60 or lessGOLD LEAP for The Natural GripGravityAllan Gilleo, Creative DirectorMichael Brown, Writer/Associate Creative DirectorBrandon Faris, Director/ProducerAlex Elkins, Director of PhotographyLauren Weber, Executive Director of jump! by LEAPLauren Baldridge, Account CoordinatorCeleste Chockley, Marketing Coordinator
GOLDLEAP for The Natural GripWeaker SexAllan Gilleo, Creative DirectorMichael Brown, Writer/ Associate Creative DirectorBrandon Faris, Director/ProducerAlex Elkins, Director of PhotographyLauren Weber, Executive Director of jump! by LEAPLauren Baldridge, Account CoordinatorCeleste Chockley, Marketing Coordinator
SILVER LEAP for The Natural GripWhat Women Are Made OfAllan Gilleo, Creative DirectorMichael Brown, Writer/ Associate Creative DirectorBrandon Faris, Director/ProducerAlex Elkins, Director of PhotographyLauren Weber, Executive Director of jump! by LEAPLauren Baldridge, Account CoordinatorCeleste Chockley, Marketing Coordinator
Video, Branded Content, more than :60 SILVERVimarc for AAMAAM Safety VideoJason Lee, Creative Director/ CopywriterRob Gardner, MFilms, Filmographer
professional winners | 11
BRONZEPriceWeber for Falls City Brewing CompanyFalls City TV - ZinfandelRich Terry, Executive Creative Director, Art DirectorErich Stefanovich, Executive Creative Director, WriterJerry Duval, Director of PhotographyDavid Easterling, Copywriter
Local (one DMA), :30SILVERScoppechio for Long John Silver’sLJS St. Al’sDan Franklin, Executive Creative DirectorBryan McPeak, Chase Ramirez, John Mahorney, Art DirectionTom Monahan, Andy Conroy, CopywritingRebecca Donohue, Kelly Sidebottom, Lindsey Wolf, Account Direction
BRONZE Bandy Carroll Hellige for McDonald’s IndianapolisColts Blitz BoxGary Sloboda, Executive Creative DirectorBrian Garr, Art Director/Writer/DirectorTed Eckel, ProducerFrederick Hagan, Editor
CampaignGOLDBisig Impact Group for Norton HealthcareICC Norton: Meet the WinklesPris Stuart, Bisig Executive ProducerMike Fitzer, 180 Degrees Director/DPArchie Borders, 180 Degrees Writer/ProducerErin Roark, 180 Degrees Writer/Producer
GOLDLEAP for The Natural GripThe Natural Grip Online Video CampaignAllan Gilleo, Creative DirectorMichael Brown, Writer/ Associate Creative DirectorBrandon Faris, Director/ProducerAlex Elkins, Director of PhotographyLauren Weber, Executive Director of jump! by LEAPLauren Baldridge, Account CoordinatorCeleste Chockley, Marketing Coordinator
TELEVISION
Local (one DMA), :15 or lessSILVER PriceWeber for Falls City Brewing CompanyFalls City TV - Food ValueRich Terry, Executive Creative Director, Art DirectorErich Stefanovich, Executive Creative Director, WriterJerry Duvall, DP Director of Photography
12 | professional winners
Cinema Advertising, In-theatre Commercials or SlidesSILVERScoppechio for Community Health SystemsChestnut Hill Movie Slide 1Andy Vucinich, Executive Creative DirectorMichael Lancaster, Senior Art DirectorTrace Conn, ACD/CopywriterJamie Glass, Senior Account Executive
BRONZE Scoppechio for Community Health SystemsChestnut Hill Movie Slide 2Andy Vucinich, Executive Creative DirectorMichael Lancaster, Senior Art DirectorTrace Conn, ACD/CopywriterJamie Glass, Senior Account Executive
BRONZEScoppechio for Community Health SystemsChestnut Hill Movie Slide 3Andy Vucinich, Executive Creative DirectorMichael Lancaster, Senior Art DirectorTrace Conn, ACD/CopywriterJamie Glass, Senior Account Executive
Local (one DMA), CampaignGOLDScoppechio for LGELGE Legends CampaignAndy Vucinich, Executive Creative DirectorChristian Urton, Senior Art DirectorAshleigh Bills, CopywriterSusan Furlong, Account Director
GOLDBandy Carroll Hellige for Kentucky LotteryPam’s A WinnerGary Sloboda, Executive Creative DirectorBrian Garr, Writer/Art Director/DirectorTed Eckel, ProducerKevin Bryan, Director of Photography
SILVERPriceWeber for Falls City Brewing CompanyFalls City Local TV CampaignRich Terry, Executive Creative Director, Art DirectorErich Stefanovich, Executive Creative Director, WriterJerry Duvall, DP Director of Photography
Self-Promotion, Local (one DMA) SingleBRONZE Time Warner for cn|2PGA to Ky.Drew Cook, Producer
THE FOLLOWING MESSAGE HAS BEEN APPROVED FOR
PEOPLE WITH PAIN, CRAMPING OR WEAKNESS IN THEIR LEGS.
R RELIEFIS AVAILABLE NOW AT CHESTNUT HILL HOSPITAL
DON’T WAIT, IT COULD BE A BLOCKED ARTERY OR PERIPHERAL ARTERY DISEASE
ChestnutHillHealth.com
professional winners | 13
ADVERTISING FOR THE ARTS & SCIENCES
Collateral, Brochures/Sales KitBRONZEDoe-Anderson for Actors TheatreActors Theatre BrochureDavid Vawter, Chief Creative OfficerWes Keeton, Art Director/DesignerJonthan Bell, CopywriterWes Keeton, Photographer
Collateral, PosterGOLD Two Guys for Louisville Film Society/ Idea Festival FilmsFinger ChairRankin Mapother, CopywriterKevin Lippy, Designer/Illustrator
GOLDTwo Guys for Louisville Film Society/ Idea Festival FilmsBrain BombRankin Mapother, CopywriterKevin Lippy, Designer/Illustrator
INTEGRATED CAMPAIGNS
B-to-B Regional / NationalSILVEROTT Communications for American Air FilterREDClean CampaignBeth Thiel, Visual Art Director/Client ContactKelsey Spaulding, Visual Art Director/ Client ContactWoody Downer, Chief Creative Services Officer
Consumer LocalGOLDScoppechio for Florida Hospital WatermanFlorida Cancer CampaignAndy Vucinich, Executive Creative DirectorMichael Lancaster, Senior Art DirectorTrace Conn, ACD/CopywriterJulie Benton, Account Supervisor
And instantly... seeing RED became a good thing
| Higher dust holding capacity and enhanced particulate release resulting in 50% less compressed air usage and longer filter life
| Maintains low pressure drop over the life of the filter, reducing operating costs
Leading edge filtration technology
aafintl.com
| Higher dust holding capacity and enhanced particulate release resulting in 50% less compressed air usage and longer filter life
| Maintains low pressure drop over the life of the filter, reducing operating costs
Known in some circles to be a bit of a clean freak
Leading edge filtration technology
aafintl.com
aafintl.com
| Higher dust holding capacity and enhanced particulate release resulting in 50% less compressed air usage and longer filter life
| Maintains low pressure drop over the life of the filter, reducing operating costs
T H E W O R L D L E A D E R I N C L E A N A I R S O L U T I O N S
AAF...redefining air filtration
REDClean™
H A R T L E Y > C A N C E R
Like many patients, Hartley’s diagnosis came quickly and without much warning. What started as a sore
throat was quickly discovered to be throat cancer. But a timely diagnosis and treatment plan at Florida
Hospital Waterman Cancer Institute were instrumental in his care. Three months later, Hartley found himself
ringing the bell in our lobby—a tradition for patients signaling the end of their treatment. To explore more
real stories of courage and care, visit FHWaterman.com.
Hartley Graves, Throat Cancer Survivor with his granddaughter
T E A M W O R K > C A N C E R
FHWaterman.com
I A M > C A N C E R
14 | professional winners
SILVERDoe-Anderson for Actors TheatreActors Theatre PostersDavid Vawter, Chief Creative OfficerWes Keeton, Art Director/DesignerJonthan Bell, CopywriterWes Keeton, Photographer
PUBLIC SERVICE
TVSILVERSheehy for Dare to Care Food BankDinner for TwoDave Carter, Creative DirectorRich Machin, Senior CopywriterChris Carrico, Senior Art DirectorThoughtFly Studios, Video ProductionRadio Joe’s Amazing Sound Productions, Audio Production
Audio/VisualSILVER Interactive Media Lab for Intel ISEF and Society for Science & the PublicIntel ISEF Opening Ceremonies VideoJason Barnett, Creative DirectorPaul Dunsford, Video Director
Digital AdvertisingBRONZE Mightily for Arts and Cultural Attractions CouncilACA Yes! FestTarik Nally, DesignPip Pullen, Creative DirectorRankin Mapother, WriterNick Peay, Front End DeveloperAmy Finder, DesignerKelli Corney, Account Director
Single Medium CampaignGOLDTwo Guys for Louisville Film Society/ Idea Festival FilmsFinger Brain CampaignRankin Mapother, CopywriterKevin Lippy, Designer/Illustrator
professional winners | 15
Integrated CampaignSILVER VIA Studio for Louisville Magazine / MS SocietyBest of Louisville CampaignJason Clark, Creative DirectorEmilee Dover, Art DirectorPat Sheehan, IllustratorLeslie Daly, Account Manager
ADVERTISING INDUSTRY SELF-PROMOTION
Digital AdvertisingSILVER LEAP for LEAPUnfair AdvantageAllan Gilleo, Creative DirectorMichael Brown, Writer/Associate Creative DirectorBrandon Faris, Director/ProducerRyan Woolfolk, Animator Alex Elkins, Director of Photography
Digital AdvertisingSILVERSheehy for Greater Louisville Pride FoundationHometown Heroes WebsiteDave Carter, Creative DirectorChris Carrico, Senior Art DirectorRich Machin, Senior CopywriterVideobred, Video Production
Single Medium CampaignSILVERSheehy for Dare to Care Food BankDare to Care Food Bank Awareness CampaignDave Carter, Creative DirectorRich Machin, Senior CopywriterChris Carrico, Senior Art DirectorThoughtFly Studios, Video ProductionRadio Joe’s Amazing Sound Productions, Audio Production
SILVER Doe-Anderson for Bluegrass CellularBluegrass Cellular Mobile Sense TVDavid Vawter, Chief Creative OfficerKathryn Nassr, Associate Creative DirectorJonthan Bell, CopywriterChase Stewart, PhotographerGary Leo Miller, Director
16 | professional winners
GOLDPower Creative for AAF-Louisville2014 Louie Awards InvitationsGlenn Goodman, Associate Creative DirectorScott Schroeder, Associate Creative DirectorLaura Robinson, Creative DirectorTim Paschal, Creative Retoucher
GOLDPower Creative for AAF-Louisville2014 Louie Awards Show GraphicsGlenn Goodman, Associate Creative DirectorScott Schroeder, Associate Creative DirectorLaura Robinson, Creative DirectorTim Paschal, Creative Retoucher
SILVERPower Creative for AAF-Louisville2014 Louie Awards Call for EntriesGlenn Goodman, Associate Creative DirectorScott Schroeder, Associate Creative DirectorLaura Robinson, Creative DirectorTim Paschal, Creative Retoucher
SILVERPower Creative for AAF-Louisville2014 Louie Awards Winners BookGlenn Goodman, Associate Creative DirectorScott Schroeder, Associate Creative DirectorLaura Robinson, Creative DirectorTim Paschal, Creative Retoucher
Non-TraditionalSILVER VIA Studio for VIA StudioViolent Imaginary Animals | Year of the Unicorn GiftJason Clark, Creative DirectorAmber Glisson, Art DirectorPat Sheehan, IllustratorEmilee Dover, Designer
Direct Marketing/Specialty ItemsSILVER VIA Studio for VIA StudioViolent Imaginary Animals | Year of the Unicorn VinylJason Clark, Creative DirectorAmber Glisson, Art DirectorPat Sheehan, IllustratorEmilee Dover, Designer
Ad Club or Marketing ClubGOLDPower Creative for AAF-Louisville2014 Louie Awards Social MediaGlenn Goodman, Associate Creative DirectorScott Schroeder, Associate Creative DirectorLaura Robinson, Creative DirectorTim Paschal, Creative Retoucher
Enter the American Advertising Awards to see how your work stacks up. Entries due December 12. Visit louisvilleadfed.org for details.
professional winners | 17
ELEMENTS OF ADVERTISING
LogoSILVER Bandy Carroll Hellige for Louisville ZooBig Big BugsGary Sloboda, Executive Creative DirectorBrian Garr, Art DirectorTed Eckel, Writer
BRONZEBandy Carroll Hellige for TARCZero Bus LogoGary Sloboda, Executive Creative DirectorTom Anderson, Art Director
BRONZEFSA Management Group for Kentuckiana AIDS AllianceKentuckiana AIDS Alliance SymbolMIchael Alderson, Creative DirectorLaura Kline Lee, Designer
BRONZE The Kentucky Center for the Performing Arts for The Kentucky CenterThe Kentucky Center Logo RedesignRobbyn McClain, Creative Direction and DesignerRob Thomas, Senior Director of Brand Marketing & Communications
Single Medium CampaignSILVERstrADegy Advertising for Stradegy AdvertisingUSL2LOU Agency ProjectNathan Weaver, Art DirectorAshley Trommler, Art DirectorShelby Blevins, CopywriterKento Kobayashi, Lead DeveloperNate Spry, Creative Director
Integrated CampaignSILVERVIA Studio for VIA StudioViolent Imaginary Animals | Year of the UnicornJason Clark, Creative DirectorEmilee Dover, Art DirectorPat Sheehan, IllustratorAmber Glisson, Designer
BRONZE Red7e for AAF-Louisville“Get Some” Integrated Campaign - TraditionalDan Barbercheck, Writer/Creative DirectorScott Klosterman, Red7e, WriterKarl Feige, Red7e, Art DirectorDan Dry, Power Creative, Photography
In Kentucky we know one thing for certain: we love our sports. So when we heard there could be a USL soccer team coming to town, we couldn’t stop thinking about all the creative possibilities. Thanks to inspiration we drew from the derby city and the enthusiasm of the louisville coopers, we came up with a collection of team identities. Sure, a team move to louisville isn’t official yet, but they don’t call us the possibility city for nothin’.
18 | professional winners
Digital Creative Technology, Responsive DesignSILVERMightily for American Volleyball Coaches AssociationAVCA Convention WebsitePip Pullen, DesignZach Hornsby, Designer & DeveloperRankin Mapother, WriterBrittany Swan, Front End DeveloperKelli Corney, Account Director
SILVERMightily for American Volleyball Coaches AssociationAVCA Phenom Magazine WebsiteLance Swan, Front/Back End DeveloperTarik Nally, DesignerPip Pullen, Creative DirectorRankin Mapother, WriterAmy Finder, DesignerKelli Corney, Account Director
BRONZESheehy for Greater Louisville Pride FoundationHometown Heroes WebsiteDave Carter, Creative DirectorChris Carrico, Senior Art DirectorRich Machin, Senior CopywriterVideobred, Video Production
Illustration CampaignSILVER VIA Studio for Louisville Magazine/MS SocietyBest of Louisville IllustrationJason Clark, Creative DirectorEmilee Dover, Art DirectorPat Sheehan, IllustratorLeslie Daly, Account Manager
SILVERVIA Studio for VIA StudioViolent Imaginary Animals | Year of the UnicornJason Clark, Creative DirectorPat Sheehan, IllustratorEmilee Dover, Art DirectorAmber Glisson, Designer
Digital Creative Technology, Interface & NavigationBRONZE Sheehy for Greater Louisville Pride FoundationHometown Heroes WebsiteDave Carter, Creative DirectorChris Carrico, Senior Art DirectorRich Machin, Senior CopywriterVideobred, Video Production
76B Digital Crea.ve Technology | Responsive Design
Client: AVCA CONVENTION
76B Digital Crea.ve Technology | Responsive Design
Client: AVCA PHENOM
professional winners | 19
COMPANY GOLD SILVER BRONZE
21 Skye Design 1Atria Senior Living 1 Bandy Carroll Hellige 4 7 4Bisig Impact Group 1 Blackstone Media 1 Deckel & Moneypenny Exhibits 2 1Doe-Anderson 4 1FSA Management Group 1Interactive Media Lab 1The Kentucky Center for the Performing Arts 1LEAP 3 2 Mightily 3 3OTT Communications 1 Power Creative 3 2 PriceWeber 5 2Red7e 1Scoppechio 2 2 2Sheehy 3 2strADegy Advertising 1 2Time Warner Media 1Two Guys 3 1Vest Advertising, Marketing & Public Relations 1VIA Studio 6Videobred 1Vimarc 2 1TOTAL 17 44 23
This list does not reflect the total number of entries received. A total of 372 entries were received this year in the Professional, Student and Local Only award categories.
PROFESSIONAL TALLY
THE ONE THAT GOT AWAY
LOCAL ONLY AWARDFrazier Museum WebsitePriceWeberMark Steibling, Creative DirectorJason Walton, Front End DeveloperRich Terry, ECD CopywriterErich Stefanovich, ECD Art Direction
20 | student winners
STUDENT
BEST OF SHOW Rebekah CohenRayo Azul Tequila POP DisplayJefferson Community & Technical CollegeTerry Lutz, Instructor
JUDGES’ CHOICEAndrea KoestersBird & Bee POPJefferson Community & Technical CollegeTerry Lutz, Instructor
JUDGES’ CHOICESirima RattanamanokornSpotted Cat Cafe Branding GuideJefferson Community & Technical CollegeFred Crawford, Instructor
student winners | 21
COLLATERAL MATERIAL
Stationery PackageSILVERSirima RattanamanokornSpotted Cat Cafe StationeryJefferson Community & Technical CollegeFred Crawford, Instructor
Brochure/Annual ReportGOLDSirima RattanamanokornSpotted Cat Cafe Branding GuideJefferson Community & Technical CollegeFred Crawford, Instructor
Poster, SingleSILVERJake BrockThe Thing Movie PosterSullivan College of Technology and DesignEd Wood, Instructor
SALES PROMOTION
PackagingGOLDRebekah CohenRayo Azul Tequila PackageJefferson Community & Technical CollegeTerry Lutz, Instructor
GOLDAndrea KoestersBird & Bee PackagingJefferson Community & Technical CollegeTerry Lutz, Instructor
Point of PurchaseGOLDRebekah CohenRayo Azul Tequila POP DisplayJefferson Community & Technical CollegeTerry Lutz, Instructor
GOLDAndrea KoestersBird & Bee POPJefferson Community & Technical CollegeTerry Lutz, Instructor
22 | student winners
INTEGRATED CAMPAIGNS
ConsumerGOLDPleiades Design GroupDoors to HopeUniversity of LouisvilleLeslie Friesen, Communication Art and Design ProfessorBailey Elder, Communication Art and Design ProfessorAnnie Marino, Graphic DesignerKatie Wadly, Graphic DesignerHannah Fitzgerald, Graphic DesignerCarolina Caicedo, Graphic DesignerPatty Galis-Menendez, Graphic DesignerDaniel Roberts, Graphic Designer
DIRECT MARKETINGSILVERRebekah CohenRebekah Cohen Self PromotionJefferson Community & Technical CollegeTerry Lutz, Instructor
DIGITAL ADVERTISING
WebsiteGOLDCa NguyenNotch and NeedleUniversity of LouisvilleBrian Faust, Adjunct Professor
student winners | 23
GOLDMichael PhelpsMWP Personal LettermarkJefferson Community & Technical CollegeTerry Lutz, Instructor
GOLDSirima RattanamanokornSpotted Cat Cafe LogoJefferson Community & Technical CollegeFred Crawford, Instructor
ELEMENTS OF ADVERTISING
LogoSILVERAndrea KoestersHowling Frog Graphics LogoJefferson Community & Technical CollegeFred Crawford, Instructor
GOLDAndrea KoestersBird & Bee LogoJefferson Community & Technical CollegeTerry Lutz, Instructor
24 | student winners
Illustration, CampaignSILVERVin KeoSocial Action Illustration Series - Body ImageKentucky School of Art at Spalding UniversityCarrie Dyer, Assistant Professor of Graphic Design
Photography, ColorGOLDJanie HarrisonBlue Bottle PhotoIvy Tech Southern IndianaMelissa Dettlinger, Instructor
GOLDKim OldhamBlue MartiniJefferson Community & Technical CollegePhil Cooley, Instructor
GOLDKim OldhamBreadJefferson Community & Technical CollegePhil Cooley, Instructor
student winners | 25
SILVERNaomi EveAmerican Honey PhotoIvy Tech Southern IndianaDavid Modica, Instructor
SILVERKim OldhamRiceJefferson Community & Technical CollegePhil Cooley, Instructor
SILVERTyreson LancasterVeggie FreshJefferson Community & Technical CollegePhil Cooley, Instructor
SILVERTyreson LancasterWoodyJefferson Community & Technical CollegePhil Cooley, Instructor
SILVERKimberly RaberCheese, Crackers & GrapesJefferson Community & Technical College Chad Henle, Instructor
Photography, Digitally EnhancedGOLDLauren MorrisFine Art PhotographyIvy Tech Southern IndianaMelissa Dettlinger, Instructor
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Congratulations to all for the well-deserved recognition on your hard work!
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Kathy Ritchie - Chair, Creativity International Awards
Christine Horn - Co-chair, Bandy Carroll Hellige
Beth Brown, United Mail
Jen Bryant, PriceWeber
Steve Deckel, Deckel & Moneypenny
Brittany Irvin, Scoppechio
Dawn Geary, Mediaura
Jason Lee, Vimarc
Mike Nickerson, PriceWeber
Erika Rohrer, Power Creative
Kristin Tenhundfeld, WLKY
Claire Willinger, Deckel & Moneypenny
2015 Winners Book Production Notes Paper provided by Athens Paper: Mohawk Loop Silk with i-tone finish for Indigo printing. 100# Cover and 80# Text with a smooth finish in white. Printed by Welch Printing on HP Indigo 7600.
2014–2015 COMMITTEE
Spec it right. Spec Athens. 502.361.3800
SPECIAL THANKS
Vendor Partners:Athens PaperClark & Riggs PrintingDeckel & MoneypennyFour Roses BourbonFun Time Photo BoothInteractive Media LabJakeKing.usJohn McCafferty AdvertisingKorbelLiam Spradlin PhotographyMediauraMPI PrintingThe SourceStewart & AssociatesUnited MailWelch PrintingMembers who went over and above:Voiceover talent: Eric Hahn, Power CreativeKeynote and Winners Book production: Jason Lee, Vimarc
www.vimarc.com
Win or lose, we’ll see you at the bar.
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