5 customer survey strategy tips

CUSTOMER SURVEY

STRATEGY TIPS

5

OFFER MULTIPLE DELIVERY OPTIONS

MOST COMPANIES AVERAGERESPONSE RATES OF 5-10%

USING TRADITIONAL DELIVERYMETHODS. TO INCREASE

THESE ODDS, YOU NEED TOCATER TO YOUR CUSTOMERS.

ON YOUR WEBSITE

OVER THE PHONE

IN AN EMAIL

BY TEXT MESSAGE

CUSTOMERS CAN TAKE SURVEYS:

KEEP SURVEYSSIMPLE & CLEAR

THE EASIER A CUSTOMER SURVEY IS

TO COMPLETE

THE MORE LIKELY CUSTOMERS WILL

COMPLETE IT. SHOULD A CUSTOMER

NEED TO EXPLAIN MORE

THEY WILL MOST LIKELY DO THAT ON

THEIR OWN.

TAKE ADVANTAGE

OF NEGATIVE RESPONSES

IF A CUSTOMER LEAVES NEGATIVE

FEEDBACK

THEY LIKELY WANT YOUR COMPANY

TO IMPROVE

...

LOOK FOR TRENDS

THEN FIX THE PROBLEM.

LISTEN AND RESPOND

YOUR CUSTOMERS ARE

TAKING THE TIME TO FILL OUT

A SURVEY

LET THEM KNOW YOU’RE

LISTENING. THANK THE

CUSTOMER FOR TAKING THE

TIME TO PROVIDE INPUT. ASK

THEM HOW THEY WOULD LIKE

TO BE CONTACTED. THE

CUSTOMER WILL KNOW YOU

ARE LISTENING. THEY WILL

KNOW THEY’RE MAKING AN

IMPACT.

RESPOND RIGHT AWAY

FOLLOW THROUGH AND

CONTACT YOUR

CUSTOMERS WHEN THERE

IS A PROBLEM. BE SURE TO

DO SO RIGHT AWAY.

LEARN MORE ABOUT

IVR SURVEYS

CLICK HERE