5 factors giving youtube its marketing edge

IT’S NOT YOUR KIDS’ YOUTUBE

ANYMORE

Practice Growth Through Video

CARESTRUCK www.carestruck.com

708-995-1370

Traditional marketing tactics limit video to a single production as an extension of an otherwise static online brochure.

Like paper charts in an age of electronic health records, it's a tactic that has become obsolete.

VIDEO VIEWING BY THE NUMBERS

unique visitors check out a YouTube video each

month for more than hours of video viewing.

YouTube Statistics

VIDEO VIEWING BY THE NUMBERS

of all online activity is spent interacting with video. Digital Sherpa

VIDEO VIEWING BY THE NUMBERS

Internet users watch at least one video online per day. By 2018, video will represent

of mobile browsing. Cisco Systems

The potential to create differentiation through video is proven. Engagement is trackable and return on investment, measurable.

Instead, leverage • Testimonials

• Success stories • Clinical advances • Patient Education

For a compelling video cast that provokes interactivity and extends

engagement.

Factors lending

YouTube its marketing

PORTABILITY

URL links fit easily into fully integrated social strategies that can be embedded within nearly any medium and viewed universally on mobile devices.

SEO

A video following can be directed to a dynamic website to extend engagement and grow the brand footprint. Storyboards build momentum.

TARGETING

Comments and discussion can take on a life of their own, and provide unique opportunities to target and learn your audience.

CONTENT Quality media begins with original content that brings stories to life. The sheer volume of healthcare video leaves no harbor for poor quality.

STRATEGY

Video itself isn’t a strategy. Growth is sustained through disciplined commitment to a cohesive multimedia plan. Carestruck is helping clients grow by optimizing today’s tools.

CALL TODAY 708-995-1370

Stephany S. Scott Principal Consultant

CARESTRUCK www.carestruck.com

Email growth@carestruck.com