5 key takeaways for brand marketers - mobile world congress 2016 - day 1

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5 Key Takeaways For Brand Marketers Mobile World Congress 2016 – Day 1

VR at scale is in our immediate future Get ready now to include 360° video in Facebook story

arcs

360° video just was democratized Think big about the possibilities for user generated

content

Everything is connected1 to 1 marketing will become easier as connectivity

spreads

We need 5G to scale connectivity, but it is a way offBrands activating at the 2020 Olympics likely first

adopters

This push for 5G must be balanced globally

4 billion people still do not have internet access

ThanksTune in tomorrow for Day 2’s recap

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