5 mistakes of food bank websites blackbaud best practice session oct 6 2009

5 mistakes foodbank websites make

Jessica Bobbitt Leddy, Internet Solutions Manager

Alison South, Account Manager

Read our blog:www.netwitsthinktank.com

Our Presenters

Jessica Bobbitt LeddyInternet Solutions Manager

blackbaudjessica.bobbitt@blackbaud.com

Alison South

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Jeff TerryManager of National Accounts - Blackbaud

@JT_on_DI

blackbaudjeffrey.terry@blackbaud.com

Alison SouthFeeding America Account Manager

blackbaudalison.south@blackbaud.com

Agenda for today

o Past, Present, and Future of the Nonprofit Website

o 5 common mistakes

o Website audit: Capital Area Foodbank

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Ground Rules

o We encourage your questions & comments via Chat or Twitter (@JT_on_DI)

o We will un-mute for Q/A at the end

o Enjoy yourself!

Evolution of the Nonprofit Website

o Brochure-ware Website

o Transactional Website

o Integrated Website

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First website launched

August 6, 1991

Blackbaud.com - circa 1996100% brochure-ware

Blackbaud.com- circa 2009Highly interactive

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1. Hidden Donate Button

2. Organization by Org Chart

3. Death by Scroll

4. The NASCAR Effect

5.

The Market is Noisy5 Mistakes Nonprofit Websites Make

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5. Content Rot

Source: Connections – www.blackbaud.com/connections

Hidden Donate Button

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Bread for the City

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Organization by Org Chart

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Organization by Org Chart

Instead, think about:

� Who your website visitors are

� How they get to your site (google, facebook, newsletter,

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(google, facebook, newsletter, etc)

� and what they are after

Bottom line: Design for the audience, not for the organization

Audience-Centric

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Audience-Centric

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Targeted Content

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Death by Scroll

� Writing for the web is different than writing for Print

� People look for information on a website differently

• Keep it Short

• Keep it Focused

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• Keep it Focused

• Keep it Interactive

� Eyeballs move around a webpage quickly and not necessarily orderly

The NASCAR Effect

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Instead, Simplify

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Content

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Website AuditCapital Area Food Bank

Capital Area Food Bank – Archived website circa 2002

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Capital Area Food Bank– Archived website circa 2008

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Capital Area Food Bank

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+ Strategy

+ Design

[� Internet Strategy

� Email Strategy

� Internet Audit

� Advocacy Strategy

� A-Thon Strategy

� Fundraising

Strategy]

[� Online Branding

� Site Design

� Site Redesign

� Email Design

� Micro-Site Design

� Media Design ]

Blackbaud Internet Solutions Division provides comprehensive consulting services including the following:

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+ Development

+ Training

+ Management

[� Site Redesign � Media Design ]

[� Site Development

� Content Creation

� Content Migration

� Integration

� Customization

� System Migration ]

[� Onsite Training

� Remote Training

� Classroom Training

� Train-the-Trainer

� Upgrade Training

� eLearning Library ]

[ � Site Management

� Metrics Monitoring

� Consulting Support

� Design Support ]

� http://interactive.blackbaud.com

� http://www.blackbaud.com/connections

� http://www.blackbaud.com/netwits

The Market is NoisyWant to learn more? Be sure to check out….

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� http://www.blackbaud.com/netwits

� http://www.blackbaud.com/events/webseminars.aspx

� Or email your presenter at: jessica.bobbitt@blackbaud.com