5 pillars of world class analytics

The 5 Pillars of World Class Analytics

Michael David Director of Online Performance

michael.david@internetrix.com.au

@internetrix

WHAT ARE THE 5 PILLARS?

Pillar 1: World Class Tracking

Implementation

Pillar 2: Data Analysis Driving Deeper

Insight

Pillar 3: Custom Targeted Reporting

Pillar 4: Driving Improvement Focused

Change

Pillar 5: Capability DevelopmentFocus end to end solutions, not just delivering or servicing

a product

WORLD CLASS TRACKING IMPLEMENTATION

● Standard tracking shows you the

HOW

● HOW the visitor reaches

conversion

● HOW is your web presence

performing

● You need to divine the WHY

● Insights from more than your

website

● Greater detail on activities of

value

PILLAR 1: WHAT IS THE PURPOSE?● Fill data collection gaps

● Not just click path insight

● GTM is your friend (AGAIN!)

● Test with real time

reporting

Generate insight not just additional data to be

analysed

● What questions needs answering?

● Look for insights with business application

● Configure accounts effectively

● Is the account configured to provide insight?

● Premium and integrations provide additional value

DATA ANALYSIS DERIVING DEEPER INSIGHT

● Be a detective

● Explore anomalies (positive & negative)

● Dive into data subsets

● Utilise collected customised data

● Look at the data from different angles

Stay focused on the question you are trying to answer

PILLAR 2: WHAT IS THE QUESTION?

● Know your audiences requirements

● Report relevant insights to your

audience

● Follow a process when building reports

● Identify

● Communicate

● Think

● Build

CUSTOM TARGETED REPORTING

● Think about the critical data required

● Data and insights in the same place

● Measure success by goal performance

● Giving stakeholders quick insight saves them

time

PILLAR 3: WHAT SHOULD YOU CONSIDER?

Look to provide insight not questions for you target

audience

DRIVING IMPROVEMENT FOCUSED CHANGE

● The key pillar for a successful

engagement

● Use findings to identify an improvement pathway

● Highlight high performance

● Explore opportunities for improvement

● Define the story required to meet business

objectives

PILLAR 4: WHY IS THIS IMPORTANT?

● Analysis provides insight

● Reporting delivers insight

● Delivery of insight shows opportunity not the path

● Inaction means time, resources and money is

wasted

Drive the resources needed for organizational

improvement

CAPABILITY DEVELOPMENT● Regularly changing Analytics industry

● Stay current on trends and product

features

● Create a learning plan and schedule

● A solution with training is more

effective

PILLAR 5: WHAT ARE YOUR AVENUES?● Analytics Academy, GAIQ

● GACP run training programs

● Webinars

● White Papers

● In house or offsite staff training

Learning and growth is an important key to success

KEY TAKE AWAYS

● More relevant data not just

volume

● Focus on the analysis

question

● Provide insights not more

questions

● Plan improvement pathways

THANK YOU

michael.david@internetrix.com.au

@internetrix