5 pillars of world class analytics
DESCRIPTION
The 5 Pillars of World Class Analytics is a methodology and process Internetrix follows to ensure we deliver high quality Analytics solutions for our customers to help the achieve continues success through their digital presence. This presentation was given during the Sydney and Melbourne Google Analytics User Conferences in September 2014.TRANSCRIPT
The 5 Pillars of World Class Analytics
Michael David Director of Online Performance
@internetrix
WHAT ARE THE 5 PILLARS?
Pillar 1: World Class Tracking
Implementation
Pillar 2: Data Analysis Driving Deeper
Insight
Pillar 3: Custom Targeted Reporting
Pillar 4: Driving Improvement Focused
Change
Pillar 5: Capability DevelopmentFocus end to end solutions, not just delivering or servicing
a product
WORLD CLASS TRACKING IMPLEMENTATION
● Standard tracking shows you the
HOW
● HOW the visitor reaches
conversion
● HOW is your web presence
performing
● You need to divine the WHY
● Insights from more than your
website
● Greater detail on activities of
value
PILLAR 1: WHAT IS THE PURPOSE?● Fill data collection gaps
● Not just click path insight
● GTM is your friend (AGAIN!)
● Test with real time
reporting
Generate insight not just additional data to be
analysed
● What questions needs answering?
● Look for insights with business application
● Configure accounts effectively
● Is the account configured to provide insight?
● Premium and integrations provide additional value
DATA ANALYSIS DERIVING DEEPER INSIGHT
● Be a detective
● Explore anomalies (positive & negative)
● Dive into data subsets
● Utilise collected customised data
● Look at the data from different angles
Stay focused on the question you are trying to answer
PILLAR 2: WHAT IS THE QUESTION?
● Know your audiences requirements
● Report relevant insights to your
audience
● Follow a process when building reports
● Identify
● Communicate
● Think
● Build
CUSTOM TARGETED REPORTING
● Think about the critical data required
● Data and insights in the same place
● Measure success by goal performance
● Giving stakeholders quick insight saves them
time
PILLAR 3: WHAT SHOULD YOU CONSIDER?
Look to provide insight not questions for you target
audience
DRIVING IMPROVEMENT FOCUSED CHANGE
● The key pillar for a successful
engagement
● Use findings to identify an improvement pathway
● Highlight high performance
● Explore opportunities for improvement
● Define the story required to meet business
objectives
PILLAR 4: WHY IS THIS IMPORTANT?
● Analysis provides insight
● Reporting delivers insight
● Delivery of insight shows opportunity not the path
● Inaction means time, resources and money is
wasted
Drive the resources needed for organizational
improvement
CAPABILITY DEVELOPMENT● Regularly changing Analytics industry
● Stay current on trends and product
features
● Create a learning plan and schedule
● A solution with training is more
effective
PILLAR 5: WHAT ARE YOUR AVENUES?● Analytics Academy, GAIQ
● GACP run training programs
● Webinars
● White Papers
● In house or offsite staff training
Learning and growth is an important key to success
KEY TAKE AWAYS
● More relevant data not just
volume
● Focus on the analysis
question
● Provide insights not more
questions
● Plan improvement pathways
