Download - 5 pillars of world class analytics
The 5 Pillars of World Class Analytics
Michael David Director of Online Performance
@internetrix
WHAT ARE THE 5 PILLARS?
Pillar 1: World Class Tracking
Implementation
Pillar 2: Data Analysis Driving Deeper
Insight
Pillar 3: Custom Targeted Reporting
Pillar 4: Driving Improvement Focused
Change
Pillar 5: Capability DevelopmentFocus end to end solutions, not just delivering or servicing
a product
WORLD CLASS TRACKING IMPLEMENTATION
● Standard tracking shows you the
HOW
● HOW the visitor reaches
conversion
● HOW is your web presence
performing
● You need to divine the WHY
● Insights from more than your
website
● Greater detail on activities of
value
PILLAR 1: WHAT IS THE PURPOSE?● Fill data collection gaps
● Not just click path insight
● GTM is your friend (AGAIN!)
● Test with real time
reporting
Generate insight not just additional data to be
analysed
● What questions needs answering?
● Look for insights with business application
● Configure accounts effectively
● Is the account configured to provide insight?
● Premium and integrations provide additional value
DATA ANALYSIS DERIVING DEEPER INSIGHT
● Be a detective
● Explore anomalies (positive & negative)
● Dive into data subsets
● Utilise collected customised data
● Look at the data from different angles
Stay focused on the question you are trying to answer
PILLAR 2: WHAT IS THE QUESTION?
● Know your audiences requirements
● Report relevant insights to your
audience
● Follow a process when building reports
● Identify
● Communicate
● Think
● Build
CUSTOM TARGETED REPORTING
● Think about the critical data required
● Data and insights in the same place
● Measure success by goal performance
● Giving stakeholders quick insight saves them
time
PILLAR 3: WHAT SHOULD YOU CONSIDER?
Look to provide insight not questions for you target
audience
DRIVING IMPROVEMENT FOCUSED CHANGE
● The key pillar for a successful
engagement
● Use findings to identify an improvement pathway
● Highlight high performance
● Explore opportunities for improvement
● Define the story required to meet business
objectives
PILLAR 4: WHY IS THIS IMPORTANT?
● Analysis provides insight
● Reporting delivers insight
● Delivery of insight shows opportunity not the path
● Inaction means time, resources and money is
wasted
Drive the resources needed for organizational
improvement
CAPABILITY DEVELOPMENT● Regularly changing Analytics industry
● Stay current on trends and product
features
● Create a learning plan and schedule
● A solution with training is more
effective
PILLAR 5: WHAT ARE YOUR AVENUES?● Analytics Academy, GAIQ
● GACP run training programs
● Webinars
● White Papers
● In house or offsite staff training
Learning and growth is an important key to success
KEY TAKE AWAYS
● More relevant data not just
volume
● Focus on the analysis
question
● Provide insights not more
questions
● Plan improvement pathways
