5-step email marketing plan

5-StepE-mail

marketingprogram

Anne ShentonMarketing Director, Nexxtep

AGENDA

1

2

3

4

Setting up your account

Building and importing your list

Content and frequency

Setting up your first campaign

5 Measuring results

About NexxtepWe exist to be our clients’ trusted IT advisor, to help them solve business

challenges, operate more efficiently and increase profitability.nexxtep.com

IT ServicesTake IT issues out of your growth equation

Software developmentLine-of-business and mobile apps

Online marketingWebsite design, social media, “Virtual CMO”

Founded in 2002

Awarded “Small Business of the Year” and “Best Places to Work in Georgia”

Expanded to Jacksonville market in 2014

About me

Anne shenton

Marketing DirectorDigital Strategist

I manage our lead generation efforts and help our clients choose the right marketing tools and materials that can strengthen their bottom lines.

Experience

I have a six-month old daughter, Mara. Follow me on Instagram @anne_shenton for an endless stream of cuteness.

Fun fact

MARKETING STRATEGY

SOCIAL MEDIA

WEB DESIGN

EMAIL MARKETING

DIRECT MARKETING

95%

85%

45%

90%

70%

The percentage of people on your email list who open or view your email campaign. A 20% open rate would mean that of every 10 emails delivered, 2 were opened.

Open rate1

Percentage of people who clicked at least one link in your email campaign.

Click Rate2

(In this webinar), the number of people who sign up for your email list. To get your conversion rate, divide the total number of conversions by the number of visitors to your site.

Conversion rate3

Vocabulary

These are a few terms I will be using throughout the webinar.

Mailchimp.com

Subscription incentives

Sequence of emails sent daily as a

course or welcome series

Email series ebooks

“10 Things You Should Know About

X”

video

How to use your product

CHEaT SHEETS

Checklist for implementing a new

program

If you want your email list to stand out, take the time to create a valuable subscription incentive.

Frequency and engagement

Are negatively correlatedHow often should you send?

Well, how often do you have something really valuable for your readers?

Measure Everything andTest, Test & Test

Again

Email kick-starter kit

The fast track to generating leads and revenue with email marketing

Account setupSetup a free (or paid) email account and import your list for you

One-on-one consultation

Deliverable: 3-month action plan

Customized forms and welcome emailsBranded to your company and embedded in your website or landing page

$597

Questions?

ashenton@nexxtep.com