A SHORT PRESENTATION FOR:- Foreign companies doing PR in Indonesia; and
- PR pros working with Indonesia-bound clients
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MILLI-MEDIA
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GREATER FREEDOM HAS SPAWNED A VIBRANT MEDIA INDUSTRY
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100s OF PAPERS, TABLOIDS, MAGS; SCORES OF RADIO STATIONS
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A NEW ONLINE NEWS PORTAL IS LAUNCHED PRACTICALLY EVERY DAY
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BUT CONGLOMERATES CONTROL ALMOST ALL OF THESE OUTLETS …
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… ARE INVOLVED IN POLITICS … AND SUPPORT AN AGENDA OR PARTY
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DO YOUR HOMEWORK: FIND OUT WHO OWNS WHAT, AND WHY
MEDIA
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CLICK FACTORY
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INDONESIANS ARE AMONG ASIA’S LEADING USERS OF SOCIAL MEDIA
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MSM IS INFLUENCED BY, ENGAGES WITH TOP BLOGGERS/TWEETERS
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YOUTH CONSUME MORE DIGITAL NEWS THAN MSM PRINT/BROADCAST
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ROLLING COVERAGE IS TAKEN TO AN EXTREME IN THE BATTLE FOR CLICKS
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NEWS SITES PARSE EVERY EVENT INTO SENSATIONAL MICRO-POSTS
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STORIES ARE UPDATED MANY TIMES EVERY HOUR …
THIS JUST THIS JUST THIS JUST IN …
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LEVERAGING ON SNS TO GENERATE PAGE VIEWS AND AD REVENUE
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APPLES AND ORANGES
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AT WESTERN MEDIA, MANY REPORTERS WRITE FOR BOTH PRINT AND WEB
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IN INDONESIA, A WALL SEPARATES ONLINE AND PRINT REPORTERS
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AND A MEDIA’S PRINT & ONLINE EDITIONS HAVE DIFFERENT CONTENT
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SO MAKE SURE YOU KNOW TO WHOM YOU’RE PITCHING THAT STORY
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Speed 1 – 0 Accuracy
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JOURNALISTS SACRIFICE ACCURACY FOR SPEED IN QUEST OF CLICKS
HIT THE ROAD, JACK
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TYPOS, FACTUAL ERRORS, AND PHOTO GAFFES ARE FREQUENT
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PRs STRUGGLE TO ENSURE CLIENT MESSAGES ARE DELIVERED INTACT
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AND CAN’T COUNT ON MEDIA TO CHECK WEBSITES, READ FACTSHEETS
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TO GUARANTEE ACCURACY, GIVE MEDIA READY-TO-USE MATERIALS
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DO THE BAHASA-NOVA
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INDONESIANS STUDY ENGLISH IN H.S. BUT FEW HAVE ACHIEVED FLUENCY
AHH … ERM …
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ENGLISH COMPREHENSION LEVELS VARY AMONG REPORTERS …
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SO PLAY IT SAFE AND PROVIDE THEM WITH MATERIALS IN INDONESIAN …
BROSUR
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ESPECIALLY WHEN YOUR STORYUSES TECHNICAL/SPECIALIZED TERMS
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AND USE AN INTERPRETER FOR PRESS CONFERENCES, INTERVIEWS
ABC PERUSAHAAN MEMBUKA PABRIK BARU DI JAWA.
ABC COMPANY IS OPENING A NEW FACTORY IN JAVA.
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THANK YOU AND GOOD NIGHT.
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Icons made by Freepik: Slides 1-35Icons made by Daniel Bruce: Slide 5Icons made by Stephen Hutchings: Slide 12Icons made by Picol: Slides 19, 21Icons made by Situ Herrera: Slides 19, 21Icons made by Heydon: Slides 20-21All icons are from Flaticon.com and used under a Creative Commons 3.0 license.