6 event trends you can't ignore

6 Event Trends You Can’t Ignore

So you’ve been planning an event.

AWESOME LOGO

You’ve got a banner with your brand logo, picked a venue and sent out invites—

You’ve got a banner with your brand logo, picked a venue and sent out invites—

should be enough, right?

AWESOME LOGO

Not quite.

Your audience is changing.

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Your audience is changing. Technology is changing.

Your audience is changing. Technology is changing.

And the status quo won’t work anymore.

Infuse your event with these

6 trends

Infuse your event with these

6 trends and get stronger, more impactful results.

1 Think Democracy

1 Think DemocracyPeople want to participate if you give them control.

1 Think DemocracyDon’t just design your event with your people in mind. Get advice from your audience.

Allow them to vote on content, layout of the venue, timing—even food.

Insert Emotion2

2 Insert EmotionDry, clinical events don’t have the same appeal

2 Insert EmotionDry, clinical events don’t have the same appeal as ones that offer dynamic, emotional experiences.

Aside from simply capturing your audience’s attention, experiences with emotions can drive behavior change and positive brand loyalty.

Make a Connection3

3 Make a ConnectionAll marketers are trying to create a lasting connection with their audience.

3 Make a ConnectionAccordingly, brand experiences must have a human element that ties together your goals,

3 Make a ConnectionAccordingly, brand experiences must have a human element that ties together your goals, your message

3 Make a ConnectionAccordingly, brand experiences must have a human element that ties together your goals, your message and your audience

IN A FASCINATING WAY.

One-Off Events Don’t Work4

4 One-Off Events Don’t WorkAnd that means your event must tie into other engagement tactics you offer.

Your event is a stepping stone to the next connection point with your audience—you need to work hard to keep attention and stay relevant.

Let’s Get Phigital5

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Let’s Get PhigitalIt’s not about an all-digital event.

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Let’s Get PhigitalNor should an immersive event be exclusively inside the walls of your venue.

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Integrate physical/real and digital/virtual to create a holistic design through personalization, audience tracking, mobile experience and more.

6 Partnerships Mean Power

6 Partnerships Mean PowerBrands are lauding agency partners as the secret sauce behind their best events.

Working together with strong, like- minded partners empowers companies to push boundaries and build stronger, healthier brands through live experiences.

Want More Event Tips?Article: 6 Actionable Ways to Spice Up Your Event Branding

Article: 5 Event Tech Tips to Maximize Engagement in 2016

White Paper: Bring Meeting Strategy into Focus

Client Story: Auto Parts Distributor Expo

ITA Group provides innovative engagement solutions—events,

incentives and recognition programs—that maximize business

impact and value for organizations globally.

For more than 50 years, we’ve served as a proven, trusted partner for some

of the world’s biggest brands. And, each of our solutions is infused with

MotivologySM, an exclusive brand of motivation that gives our clients a competitive

advantage in aligning and motivating their most important asset—their people.

Learn more of our story at itagroup.com.