7 key principles of mastering the b2b customer experience

THE NEXT SHIFT IN B2B SALES

7 Key Principles of Mastering the B2B Customer ExperienceHow sales teams can meet their customer’s B2C buying experience

B2B SALES IS BRO

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Sales teams are stuck…

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because they haven’t

changed how they

sell.

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But B2B customers have changed

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They’ve gone through a buying revolution

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And it started at the consumer level

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They buy online,

They buy in one-click,

They buy on social media,

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They buy with their phones,

& they buy from each other.

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And with each new way to buy…

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The experiencegets easier

and better.

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That B2C customer is your B2B customer too…

and they expect the samegreat buying experience.

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So what does a great B2B

buying experience look like?

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Collaborative

A GREAT B2B BUYING EXPERIENCE IS

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Sales teams are on the same page,& customers are too.

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Personalized

A GREAT B2B BUYING EXPERIENCE IS

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With messaging and content relevant to the customer.

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Private

A GREAT B2B BUYING EXPERIENCE IS

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For the buying and sellingteams ONLY.

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Digital

A GREAT B2B BUYING EXPERIENCE IS

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Accessible on any deviceand at any time.

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Insightful &Educational

A GREAT B2B BUYING EXPERIENCE IS

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Expert information yourcustomers want & need.

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In the Customer’s

Control

A GREAT B2B BUYING EXPERIENCE IS

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Customers engage on their time,not the seller’s time.

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Authentic

A GREAT B2B BUYING EXPERIENCE IS

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No sales tricks or gimmicks.

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A GREAT B2B BUYING EXPERIENCE

Creates strong customer relationships & valuable customer advocates.

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So how do you put this all together to create a great B2B buying experience?

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Let’s set up time to review the best strategy for your company.

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• Schedule time online: http://journeysales.com/contact/• Give us a call: (484)443-4100