7 seo-fundamentals-building trusted links-slides

SEO FundamentalsBuilding Trusted Links

Paul Wilsonhttp://search.cxpaul@search.cx

To Stay Safe & Build a Brand

My Link Vocabulary

Anchored Text“The visible, clickable text in a hyperlink” that shows the exact targeted keyword

I.E.: Healing Herbs source: http://plw.me/TZQPyQ

Partial Anchor“The visible, clickable text in a hyperlink” that shows an element of the targeted keyword

I.E.: Herbs that Heal Naturally and Quickly

Misc. Anchor“The visible, clickable text in a hyperlink” that does not show any aspect of the keywords

I.E.: Click Here or Read

Brand Anchor“The visible, clickable text in a hyperlink” that only shows the company’s URL.I.E.: HerbalDoc.com or www.HerbalDoc.com or http://HerbalDoc.com/me

I DON’T KNOW WHO YOU ARE,

WHERE YOU ARE, BUT WHEN I FIND YOU, I WILL HAVE

YOU REMOVE THOSE LINKS!

What Makes A Link Bad?

What Makes A Link Bad?

Not Relevant

Bad Neighbors

Excessive Links

Paid (Mostly)

Dup Content

Non-Brand

Gibberish

Hidden

WOULD I USE THIS SITE?

The Links You Want

Trustworthy Relevant

Powerful Social

Verifying Your Links

Trustworthy Powerful

Trust Flow: 10Domain mR: 3.05Page mR: 4.05

A Guide to Link Building

Velocity Quality

Quantity Dilution

HO

RRIB

LE E

XAM

PLES Would you want this link if

the Search Engines weren’t in the Equation?

PERFECT EXAMPLE HORRIBLE EXAMPLE

PERFECT EXAMPLES

Recommended Backlink Strategy

External Branded, Partial, & Misc Anchors

A Savvy Backlink Focus

Internal Anchored

Text

External Anchored

Text

Internal Linking Strategy

2. Identify Valuable Pages

3. Use Head and Longtail Keywords

1. Visually Map out Internal Links

4. Be Relevant and Natural

Content DistributionBranded, Partial, & Misc Anchors

Social

Link Baiting

Acquisition

Repacking

ResourcesStumbled Upon (http://plw.me/11CPvWX)Outbrain (http://plw.me/WWqz6V)Clicksor (http://plw.me/XEOqrm)Full Traffic (http://plw.me/WFPeOQ)

eBook SyndicationeBook Dir (http://plw.me/157nR3n)eLibrary (http://plw.me/VQ2hyG)eBook Jungle (http://plw.me/X3x1HF)MemoWare (http://plw.me/YSBMWE)eBook88 (http://plw.me/V0uIKp)

Doc SyndicationKindle Blogs (http://plw.me/12HX2mA)Dlvr.it Stories (http://plw.me/VQkvA7)Scribd (http://plw.me/12HlCnH)DocStoc (http://plw.me/WfNcDp) YUDUfree (http://plw.me/XsDS0e)

Video Syndication*Wibbitz (http://plw.me/Y5y3C8)Oneload (http://plw.me/WFvxXE)YouTube (http://plw.me/Z6nBRz)Metacafe (http://plw.me/WfQFln)DailyMotion (http://plw.me/157EqMA)Vimeo (http://plw.me/Z6BfEn)

Pod Syndication*Sound Gecko (http://plw.me/Wga0Ty)iTunes (http://plw.me/X11SaP)Stitcher (http://plw.me/14OUMsd)Blackberry (http://plw.me/VcoaWA)Amigo Fish (http://plw.me/WFIGQi)Digital Powd (http://plw.me/WFIMHK)

1. Primary Blogger Outreach

Free Infographic Directories

Infographr - http://plw.me/14Ov2MHVisually - http://plw.me/X0Ebj1Information Aesthetics- http://plw.me/12oihp1Cool Infographics - http://plw.me/XDJt1Y

More: http://plw.me/XsiAzW

4. Social Push to Your Networks

6. Solid Wrap-Up (Case Study)

5. Link Verification Campaign

2. Social Media News Release

3. Submit to Infographic Directories ResourcesMarketwire (http://plw.me/V1znvF) PitchEngine (http://plw.me/WgCnB7) RealWire (http://plw.me/X1j0NK)Case Study (http://plw.me/1580NRX)

An Accidental Case Study

Launched a Blog & Released Hundreds of Updates

Helped 10,000 Individuals find Temporary Housing

Released a Press Release on the Wire

Did a Blog Outreach and Engaged Forums

Had Under a Half a Million Visitors in the 1st Month

Databased over 100,000 Beds in the first 2 Weeks

Most Relevant & PowerfulExternal Anchored Text

Directories

Social Networks

Guest Blogging

Trusted Directories

1. Yahoo Directory (http://plw.me/UXI4qy)2. Business.com (http://plw.me/YR7bbS)3. Best of the Web (http://plw.me/WErkmZ)4. Joe Ant (http://plw.me/14NuyGE) 5. Uncover the Net (http://plw.me/U5oOG3)6. Directory World (http://plw.me/U5p0Ff)7. Busy Bits (http://plw.me/Y4wg0b) 8. Go Guides (http://plw.me/YlKASA) 9. Hot vs Not (http://plw.me/XxfGWI) 10. Gimpsy (http://plw.me/WdU3Ny) 11. AbiLogic (http://plw.me/12lKLjh) 12. InCrawler (http://plw.me/126uMtZ)

Surgical

Objective: Real Traffic

Write Amazing Content

Engage Their Community

Target the Right Blog

Focus with Top Competitors

Focus on Two

Be Sure G+ is One

Be on the Top 5

Have Profiles Public

Be Real and Consistent

Identify Power & Trust

See What Can Be Duplicated

ResourcesSEJ: http://plw.me/U5TiYkMBG: http://plw.me/VPP6ZeDo Content Distribution

Networks to Consider

1. Google+2. Facebook3. Twitter4. YouTube5. Pinterest6. LinkedIn7. FourSquare8. Quora9. Pheed10. Gentlemint

BUILDING BAD BACKLINKS IS NEVER

WORTH IT!

DO NOT BUILD MORE THEN 5% OF THE SAME

ANCHORED TEXT

ALWAYS VERIFY THE TRUST AND POWER OF

A BACKLINK

ALWAYS HAVE A MINDSET TO CREATE

QUALITY

Key Take Aways

SEO FundamentalsBuilding Trusted Links

Paul Wilsonhttp://search.cxpaul@search.cx