7 site building mistakes you need to fix
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7 Site-Building Mistakes You Need to Fix
In This Lesson
7 Site-Building Mistakes You Need to Fix
In This Lesson
1. Weak Content
7 Site-Building Mistakes You Need to Fix
In This Lesson
1. Weak Content
2. Incorrect Metadata and Markup
7 Site-Building Mistakes You Need to Fix
In This Lesson
1. Weak Content
2. Incorrect Metadata and Markup
3. Pages or Sites that Load Too Slowly
7 Site-Building Mistakes You Need to Fix
In This Lesson
1. Weak Content
2. Incorrect Metadata and Markup
3. Pages or Sites that Load Too Slowly
4. Undetected Broken Links
7 Site-Building Mistakes You Need to Fix
In This Lesson
5. Using Flash
7 Site-Building Mistakes You Need to Fix
In This Lesson
5. Using Flash
6. Lack of Mobile-Friendly Optimization
7 Site-Building Mistakes You Need to Fix
In This Lesson
5. Using Flash
6. Lack of Mobile-Friendly Optimization
7. Absence of Basic Pages
7 Site-Building Mistakes You Need to Fix
1. Having Weak Content
7 Site-Building Mistakes You Need to Fix
1. Having Weak Content
Problem: Your content isn’t strong enough to hold an audience.
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
1. Having Weak Content
Problem: Your content isn’t strong enough to hold an audience
Solution: Create constructively with these 3 tips
7 Site-Building Mistakes You Need to Fix
1. Having Weak Content
Problem: Your content isn’t strong enough to hold an audience
Solution: Create constructively with these 3 tips
Audience Analysis
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
1. Having Weak Content
Problem: Your content isn’t strong enough to hold an audience
Solution: Create constructively with these 3 tips
Audience Analysis
Media Methods
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
1. Having Weak Content
Problem: Your content isn’t strong enough to hold an audience
Solution: Create constructively with these 3 tips
Audience Analysis
Media Methods
7 Site-Building Mistakes You Need to Fix
1. Having Weak Content
Problem: Your content isn’t strong enough to hold an audience
Solution: Create constructively with these 3 tips
Audience Analysis
Media Methods
Quantity vs. Quality
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
1. Having Weak Content
Problem: Your content isn’t strong enough to hold an audience
Secondary Solution: Pay others to create content, but be selective!
7 Site-Building Mistakes You Need to Fix
2. Incorrect Metadata and Markup
7 Site-Building Mistakes You Need to Fix
2. Incorrect Metadata and Markup
Problem: Incorrect use of metadata and markup
7 Site-Building Mistakes You Need to Fix
2. Incorrect Metadata and Markup
Problem: Incorrect use of metadata and markup
Solution: Check these four elements
7 Site-Building Mistakes You Need to Fix
2. Incorrect Metadata and Markup
Problem: Incorrect use of metadata and markup
Solution: Check these four elements
Title Tag & Meta description
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
2. Incorrect Metadata and Markup
Problem: Incorrect use of metadata and markup
Solution: Check these four elements
Title Tag & Meta description
h1, h2, h3
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
2. Incorrect Metadata and Markup
Problem: Incorrect use of metadata and markup
Solution: Check these four elements
Title Tag & Meta description
h1, h2, h3
Alt tags
7 Site-Building Mistakes You Need to Fix
2. Incorrect Metadata and Markup
Problem: Incorrect use of metadata and markup
Solution: Check these four elements
Title Tag & Meta description
h1, h2, h3
Alt tags
Internal Linking
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
2. Incorrect Metadata and Markup
Problem: Incorrect use of metadata and markup
Tool Suggestion: AffiloTools Health Check Module
https://tools.affilorama.com/health-check
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
Screencast
3. Pages or Sites That Load Too Slowly
7 Site-Building Mistakes You Need to Fix
3. Pages or Sites That Load Too Slowly
Problem: Your website or pages load too slowly.
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
3. Pages or Sites That Load Too Slowly
Problem: Your website or pages load too slowly.
Solution: Watch out for these 3 common issues
7 Site-Building Mistakes You Need to Fix
3. Pages or Sites That Load Too Slowly
Problem: Your website or pages load too slowly.
Solution: Watch out for these 3 common issues
Your Images are too large
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
3. Pages or Sites That Load Too Slowly
Problem: Your website or pages load too slowly.
Solution: Watch out for these 3 common issues
Your Images are too large
You have a low-quality hosting provider
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix www.affilorama.com/blog/choose-a-web-host
www.whoishostingthis.com/hosting-reviews
3. Pages or Sites That Load Too Slowly
Problem: Your website or pages load too slowly.
Solution: Watch out for these 3 common issues
Your Images are too large
You have a low-quality hosting provider
You’re running an inefficient theme
7 Site-Building Mistakes You Need to Fix
3. Pages or Sites That Load Too Slowly
Problem: Your website or pages load too slowly.
Tool Suggestion: Google page speed tool
http://developers.google.com/speed/pagespeed/insights/
7 Site-Building Mistakes You Need to Fix
4. Undetected Broken Links
7 Site-Building Mistakes You Need to Fix
4. Undetected Broken Links
You have broken links on your website
7 Site-Building Mistakes You Need to Fix
4. Undetected Broken Links
You have broken links on your website
Solution: Use tools to find them, then replace with new or correct links
https://www.google.com/webmasters/tools
Wordpress Users: http://wordpress.org/plugins/broken-link-checker
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
Screencast here
4. Undetected Broken Links
Either:
Create a re-direct for that link
7 Site-Building Mistakes You Need to Fix
4. Undetected Broken Links
Either:
Create a re-direct for that link
Contact site owner with an updated link
7 Site-Building Mistakes You Need to Fix
5. Using Flash
7 Site-Building Mistakes You Need to Fix
5. Using Flash
Problem: Using Flash for your website’s multimedia displays
7 Site-Building Mistakes You Need to Fix
5. Using Flash
Problem: Using Flash for your website’s multimedia displays
Solution: Upload HTML5 videos via Youtube or Vimeo
https://www.youtube.com/html5
7 Site-Building Mistakes You Need to Fix
6. Lack of Mobile-Friendly Optimization
7 Site-Building Mistakes You Need to Fix
6. Lack of Mobile-Friendly Optimization
Problem: Your site isn’t optimized for mobile browsers
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
6. Lack of Mobile-Friendly Optimization
Problem: Your site isn’t optimized for mobile browsers
Solution: Use a responsive theme
7 Site-Building Mistakes You Need to Fix
6. Lack of Mobile-Friendly Optimization
Problem: Your site isn’t optimized for mobile browsers
Solution: Use a responsive theme
http://wordpress.org/plugins/wptouch/
http://getbootstrap.com/2.3.2/scaffolding.html#responsive
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
7. Absence of Basic Pages
7 Site-Building Mistakes You Need to Fix
7. Absence of Basic Pages
Problem: You don’t have any about, contact, or disclaimer pages
7 Site-Building Mistakes You Need to Fix
7. Absence of Basic Pages
Problem: You don’t have any about, contact, or disclaimer pages
Solution: Create these pages for your website
If you already have them, make sure they’re quality
7 Site-Building Mistakes You Need to Fix
7 Site-Building Mistakes You Need to Fix
In This Lesson
1. Weak Content
2. Incorrect Metadata and Markup
3. Pages or Sites that Load Too Slowly
4. Undetected Broken Links
7 Site-Building Mistakes You Need to Fix
In This Lesson
5. Using Flash
6. Lack of Mobile-Friendly Optimization
7. Absence of Basic Pages
7 Site-Building Mistakes You Need to Fix
Where to Now?
Check for these 7 issues on your own website
Fix anything needing attention
Use the Health Check Module in AffiloTools
https://tools.affilorama.com/health-check
7 Site-Building Mistakes You Need to Fix
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