7 steps to free internet monitoring
Post on 11-Nov-2014
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7 Steps to Free Internet Monitoring
by Pete Codella, APR
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Road map
• Why listen?• Free listening tools• Other tools / methods
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Why listen?
• Know how effective you’ve been• Find out what others are saying• Know how to adjust your messages
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Set the baseline
• Google Search your name• First page results – your top 10– Highlight the positive results in green– Neutral in yellow– Negative in red
• What’s your Google score?
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Listen a la Google
gmail.com
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Google Reader
google.com/reader
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Google Blog Search
blogsearch.google.com
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Google Blog Search
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Google Blog Search
right-clickRSS
selectcopy
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Google Reader5
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Twitter Search
search.twitter.com
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Sort in Google Reader
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Refine your search
• Use quotes• And• Or
InternetTutorials.net/boolean.html
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Google Alerts
google.com/alerts
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Google Alerts
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Google Analytics
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Now what?
• You’re a good listener• What are your goals and objectives?• How will you respond to what you’ve heard?
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Key takeaways
• Use Google to your advantage — for free• Listening is only the beginning• Put systems in place to respond
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