social media monitoring foundation & first steps
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@andybeal
6 Steps to Becoming a Reputation Monitoring Ninja!
@andybeal
Allow Myself to Introduce Myself
• CEO of Trackur.com
• Publisher of MarketingPilgrim.com
• Coauthor of Radically Transparent
• And sometimes...
@andybeal
“Andy Beal...an Internet search engine developer, was involved in the development of...commercial
space launch ventures”
@andybeal
@andybeal
Tools?
@andybeal
@andybeal
The Key to Success?
@andybeal
1. Understand Your Goals
@andybeal
Why Are You Monitoring?• Improve reputation?
• Increase engagement?
• Measure campaign success?
• Track rogue employees?
• Spy on your competition?
• Keep an eye on your CEO?
@andybeal
2. Know Thyself
@andybeal
What to Monitor?• Your brands• Employees• Trademarks• Secrets• Slogans/campaigns• Want more?
@andybeal
3. My Favorite Price!
@andybeal
Don’t Spend Just Yet!• Why Free?– You’re a no-friend loser–Understand what’s of value
• What to use?–Google Alerts– Social Mention– Trackur Free
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4. Roll Up Your Sleeves
@andybeal
DIY First!• Understand your needs
• What are your weaknesses?
• Where’s your share of voice?
• Outsourcing insulates you
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5. Don’t Silo
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Share the Knowledge• Who needs to know?
• Who’s responsible?
• Community Managers are awesome!
• Give them access
• Remove bottlenecks
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6. Commit to Act
@andybeal
Don’t Just Sit There!• Fix the cause, not the symptom• Build better products• Train employees• Engage customers–Acknowledge–Reply– Thank
@andybeal
Homework!
@andybeal
Homework?
@andybeal
There’s no homework at PubCon!
@andybeal
Homework1. Make a list of your goals2. Compile a list of keywords to monitor3. Set up free monitoring tools for testing4. Make a list of your needs & available
resources5. Assign someone to monitor6. Establish a plan for actively listening7. Grab a beer and toast your success!
@andybeal
thanks!Yeah, seems funny now, but wait ‘til it
shows up on Google! [email protected]
andybeal.com
trackur.com
twitter.com/andybeal