7 steps to rocking your brand on social media

WHO IS THIS FOR?

• Purpose-driven business owners• Big message, committed to making a difference• Feeling like no one “gets” what you do• You come across as generic, there’s no WOW factor• You know that your real magic isn't being

communicated • You’re left feeling invisible, frustrated and

overwhelmed :(

WHAT TO EXPECT…

•Visibility 101•7 Steps to Rocking Your Fab Brand•Keys to success•Pitfalls to avoid•Q & A

ABOUT ME…

• My background• My story• My purpose & mission

No Visibility = No Impact

Visibility > Ability

Where Do You Want to Go?

What’s Getting in the Way?

• Fear of rejection/failure• Self-doubt, not good enough• Fear/shame• Trouble staying consistent • No focus• Not organized• No strategy/plan• Lack of clarity about ideal client• Worrying what others think• Not sure how to use the tools• Playing small• Don’t like how to use computers• Not sure how to stand out

7 STEPS TO ROCKING YOUR FAB BRAND

Step 1: FAB YOU

• Mission and vision• Core values• Superpowers

• Your biz concept• Revenue streams• What makes you unique & relevant • Your secret sauce

Step 2: YOUR MESSAGE

• Your support network• Your ideal client

• Who are they• What is the #1 problem you’re solving • To niche or not to niche

Step 3: YOUR TRIBE

• Mission, vision, values• Image: style, hobbies, interests

Step 4: PERSONAL BRANDING

• Beyond logo• Your story

Step 5: YOUR BIZ BRAND

• Public speaking• Networking• Hosting events• Conferences• Cold calling

Step 6: Offline Visibility Tools

• Social media• Video• Webinars• email marketing• Blogging• Podcasting

Step 7: Online Visibility Tools

• Preference• Balance• Diversification• Goals• What’s next?

Online vs Offline Considerations

KEYS TO SUCCESS

Alignment + Balance + Consistency

GROW YOUR TRIBE

SOCIAL LISTENING

IT’S NOT ABOUT YOU

Pitfalls to Avoid

• Inconsistency• No focus - all over the place• Too much selling (remember the KLT factor)• Too little or too much content• No engagement• Impersonal

Questions?

Book a No-Pressure 30-Min Visibility Strategy Callhttp://positivefabulouswomen.com/visibility-strategy-call/