7 things you should have learned from matt cutts but probably didn’t
Post on 12-May-2015
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7 Things You Should Have Learned From Matt Cutts But Probably Didn’t
Casey Szulc | Dustin Scott | Steven Shattuck
#1: Which of these is not a Google Ranking Factor?
A. On-page ContentB. Meta Keywords TagC. Back linksD. Page Load TimesE. HTML Title Tags
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#1: Answer
<head><meta name="keywords" content=”professional seo, enterprise seo, SEO,
search engine optimization, search media.”/><meta name="description" content="Slingshot SEO is a professional search
engine optimization practice whose full-service strategic consulting and Internet marketing services deliver unparalleled results for its enterprise-caliber clients."/>
<title>Slingshot SEO – Professional SEO </title>
<link rel="stylesheet" type="text/css" href="css/homepage_styles.css" />• <link rel="stylesheet" type="text/css" href="css/common_styles.css" />• <script type="text/javascript" src="js/preload.js"></script>
</head>
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B. The meta keywords tag is not a ranking factor
#2: What changed in Google’s algorithm update on April 24th, 2012?
Google Targeted:A. WebspamB. Duplicate ContentC. Old ContentD. Domain NamesE. Long-Tail Queries
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#2: Answer
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A. Webspam (Penguin – April 2012)
B. Duplicate Content (Panda – February 2011)C. Old Content (Caffeine – June 2010)D. Domain Names (Cassandra – April 2003)E. Long-Tail Queries (MayDay – May 2010)
#3: Which is more important to rank for a given keyword?
A. Having keywords in the URL pathhttp://example.com/tools/hammers/acme-metal-pounder
B. Having keywords in the file name, separated by hyphenshttp://example.com/tools-hammers-acme-metal-pounder
C. Having keywords in the file name, separated by underscoreshttp://example.com/tools_hammers_acme_metal_pounder
D. No difference to Google
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#3: Answer
A. Having Keywords in the URL pathD. No difference to Google
HOWEVER: Having keywords in the file namehttp://example.com/tools-hammers-acme-metal-pounder
“…looks a little spammy and users might not click on it.” –Matt Cutts
Underscores are not necessarily counted as word separators
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#4: What are the SEO implications of Subfolders vs. Subdomains?
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• B. Subdomainsindiana.mysite.comnewyork.mysite.comvirginia.mysite.com
• A. Subfoldersmysite.com/indianamysite.com/newyorkmysite.com/virginia
#4: Answer
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A. Subfoldersmysite.com/virginia-if you are a smaller sites-keep all page rank and link juice-site organization-not competing against yourself-helps fight against duplicate content
B. Subdomainsvirginia.mysite.com-completely different information or product-multiple listings in SERPs-target a particular keyword
#5: Which is true?
A. The geographic location of a web server affects SEOB. Displaying the date in URLs helps Google determine freshnessC. The <h2> tag should always be below the <h1> tag in HTML source code
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#5: AnswerA. The geographic location of a web server affects SEO.TRUE
B. Displaying the date in URLs helps Google determine freshness. FALSE
C. The <h2> tag should always be below the <h1> tag in HTML source code. FALSE
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#6: Which is false?
A. All of Wikipedia’s links are nofollowB. Product descriptions are not considered duplicate contentC. The @ symbol is ignored in search queries
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#6: Answer
A. All of Wikipedia’s links are nofollow. TRUE
B. Product descriptions are not considered duplicate content. FALSE
C. The @ symbol is ignored in search queries. TRUE
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#7: Which is true?
A. Bigger websites have more authority to GoogleB. The Penguin update only affects English queriesC. Google uses Twitter and Facebook links as ranking signals
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#7: Which is true?
A. Bigger websites have more authority in Google’s eyes. FALSE
B. The Penguin update only affects English queries. FALSE
C. Google uses Twitter and Facebook links as ranking signals. TRUE
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