8 news now las vegas social media

Social MediaStrategies, Tactics & Tools

Friday, August 26, 11

Why Social Media?

“Ideas that spread through groups of people are far more powerful than ideas delivered

at an individual level.”- Seth Godin

Friday, August 26, 11

Social MediaWhy Do People Use Social Media?

Define Your Goals

Develop a Strategy

Building Relationships

Marketing Your Social Media Presence

Measuring Your Success

Friday, August 26, 11

Friday, August 26, 11

WHY PEOPLE USE SOCIAL MEDIA

(other than to connect with one another)

Friday, August 26, 11

Community Support

Friday, August 26, 11

Passion

Friday, August 26, 11

Iconic Brand Affinity

Friday, August 26, 11

Research Products or Services

Friday, August 26, 11

Stay Informed

Friday, August 26, 11

To Be Entertained

Friday, August 26, 11

To Network

Friday, August 26, 11

Set GoalsWhat do you want to accomplish with Social Media?

Friday, August 26, 11

Example GoalsImprove Customer Service

Generate Ideas for New Products

Rally a Community of Shared Interest

Highlight Your Competitive Differentiators

Improve Loyalty

Increase Sales

Friday, August 26, 11

Friday, August 26, 11

EXAMPLESFriday, August 26, 11

Customer Service

Twitter, Facebook and other social websites can help you answer common questions, spot negative trends early, and provide transparent feedback.

Does your organization have a strong customer service focus?

Friday, August 26, 11

Customer ServiceDoes your organization have a strong customer service focus?

Twitter, Facebook and other social websites can help you answer common questions, spot negative trends early, and provide transparent feedback.

Friday, August 26, 11

Generate Product Ideas

Starbucks has about 900k visitors per month, but 12 million fans on Facebook.

Use social media as a feedback channel to let your customers provide input on your product development.

Friday, August 26, 11

Rally a Community

8 News NOW’s Mission:

- Inform

- Connect

- Inspire

Use Social Media to get a group of people engaged in something they care about. Put your product at the center of that cause.

Friday, August 26, 11

Highlight Your Differentiators

Tap into community when your competitors business practices generate customer frustration

Facebook is an excellent platform to highlight what is different (better) about your company.

Friday, August 26, 11

Highlight Your Differentiators

Tap into community when your competitors business practices generate customer frustration

Facebook is an excellent platform to highlight what is different (better) about your company.

Friday, August 26, 11

Improve Loyalty

“Some food retailers find that as much as 65% - 95% of their sales

go to members of loyalty programs.”

- Center for Retail Management at Northwestern University

Develop win/win programs with consumers that make it easy for them to benefit from your loyalty programs.

Friday, August 26, 11

Increase SalesAn entire new dining category has been created thanks to social media: the rolling restaurant, location powered by Twitter.

Friday, August 26, 11

Building ConnectionsHow to Market Your Social Media Presence

Friday, August 26, 11

Friday, August 26, 11

MARKETING

Friday, August 26, 11

Marketing TacticsSweepstakes

Quizzes

Cross-Promotions

User Submitted Content

Voting

Coupons

Friday, August 26, 11

SweepstakesSocial Media users love contests. Give stuff away and require they like your page to enter to win, and they’ll flock like geese.

Duncan Donuts running a campaign asking users to “check-in” to their stores.

People who check in are registered to win.

Friday, August 26, 11

Voting + UGCEngage users in a creative, fun campaign using a poll.

Capriotti’s created “Vo-cap-u-lar-y”, fun made-up words describing how

great their product is.

Friday, August 26, 11

QuizzesAnother way to engage the user by making your content more interesting and interactive.

Complete this sentence: “I relieve tension by smashing my Guacamole with____?"

• A Williams-Sonoma avocado masher

• A jackhammer

• The bottom of my beer bottle

• A sturdy fork, of course – there’s another option?

Friday, August 26, 11

UGCCombine user-generated video, voting and a sweepstakes to create a highly interactive and visually impactful and viral campaign.

- Extra work required will require a extra big prize

- Encourage people to share with and get their friends and family to like your page to vote

Friday, August 26, 11

CouponsReward people you “like” like your business. Coupons with a larger than normal discount are a great way to attract followers.

Friday, August 26, 11

Friday, August 26, 11

TOOLS

Friday, August 26, 11

Marketing ToolsWooBox.com

For only $29 per month, you can create sweepstakes, coupons, group deals and custom Facebook Tabs.

Friday, August 26, 11

Marketing ToolsWildFireApp.com

The choice of many larger brands, Wildfire is an official Facebook partner and features a complete Social Media Marketing Suite.

Friday, August 26, 11

Marketing / Management ToolsHootSuite.com

A tool that allows you to manage multiple social media accounts, schedule updates, and analyze your audience.

Friday, August 26, 11

Management Toolsmonitor.wildfireapp.com

Benchmark your social media following vs. your competition. Works for both Facebook and Twitter and will email you weekly updates.

Friday, August 26, 11

Management Toolsbooshaka.com

This website looks at the activity on your Facebook page and show you a list of your most active Fans … act on that data!!!!

Friday, August 26, 11

Friday, August 26, 11

A FEW FINAL THOUGHTS

Friday, August 26, 11

Social Is MobileMore people are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same according to a recent study from Ruder Finn.”

(Source: Read Write Web, Feb 10)

Friday, August 26, 11

Mobile = Location

Friday, August 26, 11

Don’t Ignore Your Rating

Friday, August 26, 11

Don’t Ignore Your Rating

Friday, August 26, 11

Keep Your Eye On ...

Google Plus hit 25 millions users in one month making it the fastest growing website ever.

Friday, August 26, 11

THE END

chris waycway@8newsnow.comtwitter.com/chrisway234-567-9295

Friday, August 26, 11