8 news now las vegas social media
TRANSCRIPT
Social MediaStrategies, Tactics & Tools
Friday, August 26, 11
Why Social Media?
“Ideas that spread through groups of people are far more powerful than ideas delivered
at an individual level.”- Seth Godin
Friday, August 26, 11
Social MediaWhy Do People Use Social Media?
Define Your Goals
Develop a Strategy
Building Relationships
Marketing Your Social Media Presence
Measuring Your Success
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Friday, August 26, 11
WHY PEOPLE USE SOCIAL MEDIA
(other than to connect with one another)
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Community Support
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Passion
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Iconic Brand Affinity
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Research Products or Services
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Stay Informed
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To Be Entertained
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To Network
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Set GoalsWhat do you want to accomplish with Social Media?
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Example GoalsImprove Customer Service
Generate Ideas for New Products
Rally a Community of Shared Interest
Highlight Your Competitive Differentiators
Improve Loyalty
Increase Sales
Friday, August 26, 11
Friday, August 26, 11
EXAMPLESFriday, August 26, 11
Customer Service
Twitter, Facebook and other social websites can help you answer common questions, spot negative trends early, and provide transparent feedback.
Does your organization have a strong customer service focus?
Friday, August 26, 11
Customer ServiceDoes your organization have a strong customer service focus?
Twitter, Facebook and other social websites can help you answer common questions, spot negative trends early, and provide transparent feedback.
Friday, August 26, 11
Generate Product Ideas
Starbucks has about 900k visitors per month, but 12 million fans on Facebook.
Use social media as a feedback channel to let your customers provide input on your product development.
Friday, August 26, 11
Rally a Community
8 News NOW’s Mission:
- Inform
- Connect
- Inspire
Use Social Media to get a group of people engaged in something they care about. Put your product at the center of that cause.
Friday, August 26, 11
Highlight Your Differentiators
Tap into community when your competitors business practices generate customer frustration
Facebook is an excellent platform to highlight what is different (better) about your company.
Friday, August 26, 11
Highlight Your Differentiators
Tap into community when your competitors business practices generate customer frustration
Facebook is an excellent platform to highlight what is different (better) about your company.
Friday, August 26, 11
Improve Loyalty
“Some food retailers find that as much as 65% - 95% of their sales
go to members of loyalty programs.”
- Center for Retail Management at Northwestern University
Develop win/win programs with consumers that make it easy for them to benefit from your loyalty programs.
Friday, August 26, 11
Increase SalesAn entire new dining category has been created thanks to social media: the rolling restaurant, location powered by Twitter.
Friday, August 26, 11
Building ConnectionsHow to Market Your Social Media Presence
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Friday, August 26, 11
MARKETING
Friday, August 26, 11
Marketing TacticsSweepstakes
Quizzes
Cross-Promotions
User Submitted Content
Voting
Coupons
Friday, August 26, 11
SweepstakesSocial Media users love contests. Give stuff away and require they like your page to enter to win, and they’ll flock like geese.
Duncan Donuts running a campaign asking users to “check-in” to their stores.
People who check in are registered to win.
Friday, August 26, 11
Voting + UGCEngage users in a creative, fun campaign using a poll.
Capriotti’s created “Vo-cap-u-lar-y”, fun made-up words describing how
great their product is.
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QuizzesAnother way to engage the user by making your content more interesting and interactive.
Complete this sentence: “I relieve tension by smashing my Guacamole with____?"
• A Williams-Sonoma avocado masher
• A jackhammer
• The bottom of my beer bottle
• A sturdy fork, of course – there’s another option?
Friday, August 26, 11
UGCCombine user-generated video, voting and a sweepstakes to create a highly interactive and visually impactful and viral campaign.
- Extra work required will require a extra big prize
- Encourage people to share with and get their friends and family to like your page to vote
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CouponsReward people you “like” like your business. Coupons with a larger than normal discount are a great way to attract followers.
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Friday, August 26, 11
TOOLS
Friday, August 26, 11
Marketing ToolsWooBox.com
For only $29 per month, you can create sweepstakes, coupons, group deals and custom Facebook Tabs.
Friday, August 26, 11
Marketing ToolsWildFireApp.com
The choice of many larger brands, Wildfire is an official Facebook partner and features a complete Social Media Marketing Suite.
Friday, August 26, 11
Marketing / Management ToolsHootSuite.com
A tool that allows you to manage multiple social media accounts, schedule updates, and analyze your audience.
Friday, August 26, 11
Management Toolsmonitor.wildfireapp.com
Benchmark your social media following vs. your competition. Works for both Facebook and Twitter and will email you weekly updates.
Friday, August 26, 11
Management Toolsbooshaka.com
This website looks at the activity on your Facebook page and show you a list of your most active Fans … act on that data!!!!
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Friday, August 26, 11
A FEW FINAL THOUGHTS
Friday, August 26, 11
Social Is MobileMore people are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same according to a recent study from Ruder Finn.”
(Source: Read Write Web, Feb 10)
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Mobile = Location
Friday, August 26, 11
Don’t Ignore Your Rating
Friday, August 26, 11
Don’t Ignore Your Rating
Friday, August 26, 11
Keep Your Eye On ...
Google Plus hit 25 millions users in one month making it the fastest growing website ever.
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