8/15 national & florida hispanic mobile poll
Post on 19-Feb-2017
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• Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform. Over the past several years, it has relied extensively on this type of polling to conduct market public opinion studies that inform its advertising strategies.
• Through its geo-location platform, respondents are identified nationwide from Adsmóvil’s database of over 32 million self identified Latinos.
• Each sample is non-random but is independently drawn. • Adsmovil approached FIU’s SIPA to engage in a joint polling effort that involves the
donation of Adsmóvil’s geo-location platform to conduct public opinion surveys related to the ongoing presidential election campaign in the United States.
• Adsmovil signed an MOU with FIU’s School of International and Public Affairs to jointly poll through the duration of the 2016 presidential election. The polls are conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPA’s Gordon Institute for Public Policy.
• The result is the New Latino Voice.
Background and Methodology
• Survey conducted daily during the week of August 8-15, 2016. • This is the 19th consecutive week of our poll• Banner Advertising Platform and geo-location of respondents
nationwide• Sample size for Question A: 1792 • Sample size for Question B: 1958 • Sample size for Florida:1399 • To date over 200,000 Latinos have responded to the New Latino
Voice.
Technical Information
QUESTION ONE If the elections were held today for whom would you vote?
5
SURVEY A
6
4521
April 11-15
April 18-22
April 23-30
May 3-9 May 10-16
May 17-23
May 24-June 1
Jun 2-5 June 6-12
June 13-19
June 20-26
June 27-July 4
July 5-17
July 18-25
July 26-31
Aug 1-7 Aug 8-15
62.3 64.9 64.4 67.468.2
77.474 74.7 76.2 75.2 78.8 80.1 81.1
76.7 76 74.6 74.7
25.923.3 23.2
18.616.7
8.7 9.5 8 7.7 7.5 7.1 6.6 7.2 7.111.2 10.2
12.511.8 11.9 12.4 13.9 15.1 1416.5 17.3 16.1 17.2
14.1 13.3 11.7
16.212.8
15.2 12.8
If the presidential elections were held today for whom would you vote?
Clinton Other Trump
7
Clinton Other Trump
74.7%
12.5% 12.8%
If the elections were held today for whom would you vote?
8
18-24 25-44 45-64 65+
72.4%76.8%
80.3%
56.1%
20.3%
10.9%6.4%
25.0%
7.3%12.3% 13.2%
18.9%
If the elections were held today for whom would you vote?
Clinton Other Trump
9
Male Female
78.5%
69.5%
9.7%16.3%
11.8%14.2%
If the elections were held today for whom would you vote?
Clinton Other Trump
What are the principal issues facing the USA?
QUESTION TWO
11
Survey B
12
April 11-15
April 18-22
April 23-30
May 3-9
May 10-16
May 17-23
May 24-
June 1
June 2-5
June 6-12
June 13-19
June 20-26
June 27-
July 4
July 5-17
July 18-25
July 26-31
Aug 1-7
Aug 8-15
18.8 18.6 18.6 18.6 20.3 18.1 16.522.1 20.6 17.8 18.5 18.2 17.9 17.9 19 18.1 19.9
5.3 5.1 5.1 5.6 3.6 5.1 5
5.6 6.76.9 5.8 5.7 3.2 6.2 5.4 5 5.6
14.2 15.3 16.3 17 16.5 18.6 17.6
19.5 16.113.1 14.3 15 16.2
15.5 13.7 1416.7
19.7 21.9 23.1 23.7 26 24.323.2
22.822
19.122.8 22.8
20.120.7 22 24.6
22.1
18.7 14.7 12.3 11.6 11.8 12.615
8.210.4
12.211.4 11.7
13.212.6 9.9 11.2
12.7
14.6 14.1 13.9 12.4 11.7 12.4 13.5 12 13.5
10.411.4 11.6
11.7 10.811.8
11.710.4
8.6 10.3 10.8 11.1 10 8.8 9.2 9.7 10.620.5
15.9 15 17.7 16.2 18.2 15.4 12.7
Principal Issue
Economy Education Employment Immigration Other Health Security
13
April 11-15
April 18-22
April 23-30
May 3-9
May 10-16
May 17-23
May 24- Ju
ne 1
June 2-5
June 6-12
June 13-19
June 20-26
June 27-July
4
July 5-17
July 18-25
July 26-31
Aug 1-7
August
8-15
8.6
10.3 10.8 11.110
8.8 9.2 9.710.6
20.5
15.915
17.716.2
18.2
15.4
12.7
19.7
21.923.1 23.7
26
24.323.2 22.8
22
19.1
22.8 22.8
20.1 20.722
24.6
22.1
18.8 18.6 18.6 18.6
20.3
18.116.5
22.120.6
17.818.5 18.2 17.9 17.9
1918.1
19.9
Principal Issue
Security Immigration Economy
14
Economy Education Employment Immigration Other Health Security
19.9%
5.6%
16.7%
22.1%
12.7%
10.4%
12.7%
Principal Issues
15
Male Female
23.9%14.0%
6.2%
4.8%
12.6%
22.6%
23.9%19.5%
11.7%14.1%
9.2% 12.1%
12.5% 12.9%
Principal Issue
Economy Education Employment ImmigrationOther Health Security
16
18-24 25-44 45-64 65
23.0% 18.1%24.6%
14.2%
4.4%5.5%
6.6%
5.4%
12.8% 17.9%13.3%
22.5%
23.0% 22.8%26.7%
12.0%
17.9% 11.0%7.4%
21.2%
8.4%9.3%
10.6% 14.6%
10.6% 15.4% 10.8% 10.1%
Principal Issues
Economy Education Employment ImmigrationOther Health Security
17
Elementary Middle High Undergraduate Graduate
22.4% 22.1% 18.8% 18.7% 21.8%
5.2% 4.1%4.3% 6.3%
7.3%
19.0% 19.8%18.7% 15.6%
13.0%
14.4% 19.8% 25.0% 24.6%16.8%
13.8%9.9% 11.4% 11.8%
17.7%
12.1% 9.9% 8.3% 10.9% 12.0%
13.2% 14.5% 13.4% 12.1% 11.4%
Principal Issue
Economy Education Employment ImmigrationOther Health Security
Florida
Week of August 1-7, 2016
19
July 26-31 Aug 1-7 Aug 8-15
76.4 75.775.3
10.7 10.7 12.1
12.9 13.613
If the elections were held today for whom would you vote? Florida
Clinton Other Trump
20
Clinton Other Trump
75.3%
11.5% 13.2%
If the elections were held today for whom would you vote?: Florida
21
18-24 25-44 45-64 65
63.3%
78.0% 79.8%
65.9%
22.4%
10.0% 7.1%
18.0%14.3% 12.0% 13.0% 16.1%
If the elections were held today for whom would you vote? Florida
Clinton Other Trump
22
Male Female
76.7%73.3%
9.5%14.3%13.8% 12.4%
If the elections were held today for whom would you vote? Florida
Clinton Other Trump
23
Elementary Middle High Undergraduate Graduate
65.3%69.8%
80.1% 77.9%
61.8%
14.7% 13.5% 11.5% 9.3%16.9%
20.0%16.7%
8.4%12.8%
21.3%
If the elections were held today, for whom would you vote? Florida
Clinton Other Trump
24
25
26
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