a business approach to html5
Post on 08-May-2015
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A business approach to HTML 5
Léonie WatsonDirector of Accessibility, Nomensa
@LeonieWatson @we_are_nomensa
Nomensa
Overview
• The business benefits of HTML5• The commercial challenges of HTML5• HTML5 as an enterprise tool• Businesses using HTML5• The business of HTML5
The business benefits of HTML5
It’s more effective
• Utilise existing skills• Reduce recruitment overheads
Yahoo! Mojito
It’s more efficient
• Maximise code efficiency• Reduce release costs
Financial times
It’s better for business
• Extend user reach
It’s better for consumers
• Maximise consumer engagement!
Google doodle
It’s better for everyone
• Minimise legal risk
The commercial challenges of HTML5
It isn’t always easy
• Keeping pace with the specification
It takes more planning
• Managing image resolution• Choosing video codecs
It isn’t available to everyone
• Support legacy browsers
HTML5 as an enterprise tool
Gov.uk: Enterprise case study
Gov.UK: Open and agile
• Created using open standards
• Developed in an agile environment
Gov.UK: Used by everyone
• Accessible to the widest possible audience
• Available in different browsers
Gov.UK: HTML5 doc type
<!DOCTYPE html>
Gov.UK: HTML5 doc type
<article>
<footer><section>
<header>
<nav><aside>
Gov.UK: HTML5 Geolocation API
Gov.UK: HTML5 video
Gov.UK: HTML5 Future plans
• Offline storage API
• Application cache API
Gov.UK: Enterprise HTML5
• Simpler Clearer Faster
Businesses using HTML5
Nike: HTML5 canvas
Lanyrd: HTML5 offline storage
Gov.UK: HTML5 video
Gov.UK: responsive design: Boston Globe
The business approach to HTML5
HTML5 is the future
• Taking first steps• Meeting the challenges• Enjoying the benefits
Thank you!
Léonie WatsonDirector of Accessibility, Nomensa
@LeonieWatson @we_are_nomensa
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