a case study on air arabia
Post on 22-Jan-2018
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Pay Less ……...………….Fly More
LETS TALK ABOUT AIR ARABIA
FOUNDED ON 3rd FEBRUARY,2003
115 DESTINATIONS USING 44 AIRCRAFTS
HEAD QUARTERS: SHARJAH INTERNATIONAL AIRPORT
AIR ARABIA NAMED BEST LOW COST CARRIER AT WORLD
TOURISM AWARDS IN ISTANBUL BEST LOW COST AIRLINES AT AVIATION BUSINESS AWARDS -2015
AIRLINE OF YEAR-MIDDLE EAST AT AVIATION BUSINESS AWARDS-2015 AIRARABIA AWARDED FOR CUSTOMER INNOVATION AT FIRST
AVIATION ACHIEVEMENT AWARDS
R
E
C
O
G
N
I
T
I
O
S
AIR ARABIA STRATEGY THAT RESULTED IN SUCCESS
WHILE TRAVELLING THROUGH AIR
GOOD
CUSTOMER
SERVICE
GREAT FLYING EXPERIENCE
LARGE CABIN SPACE AND WIDER AISLE
ALLOWING SHORTER BOARDING TIME AND
REDUCED INFLIGHT CONGESTION
BEST LEG SPACE OFFERED BY
GENEROUS SEAT WIDTH
WHAT
IS
AIR ARABIA
PRICING
OBJECTIVE?
Plan is to achieve
Potential Regional Customers who cannot afford normal flying Expenses
UNIVERSAL AIRCRAFT MODEL
LOWERED TRAINING EXPENDITURE
SHARKLET TECHNOLOGY
BOOSTED
EFFICIENCY
DEDICATED AND CUSTOMER ORIENTED CREW
USER FRIENDLY ONLINE SERVICE
1.AIR ARABIA HAS SUCCEDED IN PROFITABLY CHALLENGING AIRLINES COMPANIES IN
MIDDLE EAST AND NORTH AFRICA.WHY DON’T ALL OTHER AIRLINES APPLY SAME
MODEL AS AIRARABIA?
AIR ARABIA TARGETS DISCOUNTED
SEGMENT
EMIRATES TARGETS LUXURY SEGMENT
SO SAME STRATERGY CANNOT BE ADOPTED
2.WHAT CHALLENGES DOES AIR ARABIA FACE ?DO YOU THINK COMPANY WILL BE
ABLE TO MAINTAIN ITS LEADERSHIP POSITION IN LOW COST MARKET IN MIDDLE EAST
AND NORTH AFRICA? WHAT WILL HAPPEN IF ANOTHER AIRLINES APPLY SAME MODEL
AS AIR ARABIA?
Increasing fuel and
operating costs
Striking right balance
between price and value
Leadership position depends on striking right balance
Loss of Market share
Reduction in profits
Created by Hemabhimanyu Maddineni,MIT Manipal,during a Marketing
Internship under Prof Sameer Mathur,IIM Lucknow
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