marketing management on air arabia
TRANSCRIPT
![Page 1: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/1.jpg)
AIR ARABIA
![Page 2: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/2.jpg)
ABOUT THE COMPANY
• Started in FEB 2003•Most successful in low cost carriers
market.•Runs across three continents
![Page 3: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/3.jpg)
• Started in FEB 2003•Most successful in low cost carriers
market.•Runs across three continents
Largest Low Cost Carrier in
Middle EastCan you Believe
that …!!!
![Page 4: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/4.jpg)
SWOT ANALA
SYS
STRENGTHSWEAKNESS
OPPORTUNITIES THREATS
![Page 5: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/5.jpg)
![Page 6: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/6.jpg)
CHEAP FARES TONS OF DESTINATIONS CONFORTABLE FLIGHTS
![Page 7: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/7.jpg)
![Page 8: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/8.jpg)
UNABLE TO PLACE ITSELF IN HIGHER MARKET
![Page 9: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/9.jpg)
![Page 10: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/10.jpg)
EXPANSION, CREATE HUBS, CONNECT
![Page 11: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/11.jpg)
![Page 12: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/12.jpg)
COMPETETION FROM RIVALRIES
![Page 13: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/13.jpg)
![Page 14: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/14.jpg)
HOW DID ALL OF THIS HAPPEN
PRICING
COST CUTTING
OTHER STRATEGIES
SUCCESS
![Page 15: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/15.jpg)
HOW WAS LOW COST MAINTAINED
![Page 16: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/16.jpg)
Click to add text
![Page 17: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/17.jpg)
ANY OTHER STRATEGIES..??
![Page 18: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/18.jpg)
• Picking a universal aircraft model.
• Using Pioneering technologies to boost efficiency.
• Foreseeing the fluctuations of fuel price and dealing with it.
• Expanding to exotic locations.
![Page 19: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/19.jpg)
•Developing a proper pricing
strategy is important for a
company
![Page 20: Marketing management on Air Arabia](https://reader034.vdocument.in/reader034/viewer/2022042515/589aa11e1a28abfc1a8b5643/html5/thumbnails/20.jpg)
• Entering low end market• Used cost cutting practices effectively• Good decision making.• Expanding to exotic locations• Pay Less Fly More