Digital Marketing Plan

Hafar Al-Batin,Saudi Arabia

Introduction To Digital MarketingNowadays, customers have access to information anytime and anyplace they want or need it. Thanks to the

Internet and globalization, most people on the globe are able to access the information

via computers, tablets or mobiles.

Why Digital Marketing is so important and gives us so many

Benefits?

Because via electronic channels and by posting positive comments, feedbacks about our services (our happy

customers) can attract new customers and build long-lasting relationship.

Every year more and more businesses give up traditional advertising methods and focus on SEO, Google

AdWords or Social Media spending huge money on these resources. This is the reason why the market gets

increasingly competitive and big

players get ahead of little companies.

benefits of Digital MarketingThe benefits of Digital Marketing lies in two key points ::

1. Saves money more highly than the classic marketing.

2. Specifically targets prospective customers.

So, after the Saudi market study , We decided that the advertising budget of Branch

will be divided as follows :

Objective•Primary objective

Increasing the number of new patients who they are coming from Digital

Marketing sources.

•Secondary objectives

- Build an online community.

- Increase conversions.

- Drive sales and/or leads.

- Become a media resource.

- Increase brand awareness.

Customer acquisition

A) “ Branding ” division (70%)

Billions of people browsing social media sites daily, but it remains to communicate and

not to decision-making.!, So, what we need here specifically is to show our Brand To

potential customers when they’re browsing these sites.. and just impressive them.!

We can also select specific accounts to attend the ad shows within the advertising

campaigns.

Facebook : (20%)

Twitter : (25%)

Instagram : (25%)

B) “ Marketing ” division (30%) These are the places where decision makers looking for the best service to meet their

needs, so these are the best places to market our services.

Google + (5%)

Google Ads (25%)

Twitter Platform number one in Saudi Arabia

Statistics

Saudi arabia accounts for over 40% of twitter users in mena region.

Twitter is the 5th most visited website in saudi, the average saudi user tweets 5 times a

day.

Saudi arabia ranks 7th globally in terms of individual accounts on social media,with

seven accounts for each individual

Action plan• Engagement campaign.

• Utilize promoted and pinned tweets

• • 1-2 posts per week.

• Mentions.

• Retweets our followers tweets.

• Local hashtag usage.

TWITTER ADVERTISING Examples

TARGETING TOOLSKEYWORD TARGETING

INTEREST TARGETING

Target influencers in your target market

OTHER TARGETING OPTIONS “ Gender - Location - Device “

AD COSTSBid pricing

◦ Cost based on max bid

◦ Can set budget or leave no budget and pay between

$0.01-$3.00 per follower (requires daily spend cap)

● Pay per engagement

$0.01-$3.00 per engagement (requires daily spend cap)

◦ Promoted Accounts – only pay per new follower

◦ Promoted Tweets – Pay per RT, click, reply or new follow

● Flat fee $200,000 (only for promoted trend)

instagraminstagram objectives

• Brand awareness

• Engagement with visual assets

• Showcase culture

• Link back to website, blog, and

other

• content assets

Action Plan

• 1-2 posts per week.

• Using hashtags.

• Monitor our competitors.

• Shares and comments.

Facebook• engagement campaign.

• Set up weekly sponsored posts and ads.

• 1-2 posts per week.

• Using engaging photos & videos.

• Using more infographics designs.

Google AdwordsPay Per Click (PPC) Campaign planning is done in two broad Phases

Campaign Framework

Campaign Optimization/ Management

Campaign FrameworkBid Optimization

For CPC model

For CPA model

For CPM model

Launching Campaign

on the basis of various

products

Budget option

Various Geography

Writing Ad

Brand specific ads

Product specific ads

Geography specific ads

Generic ads with

Keywords insertion

Image/ banner ads

Campaign OptimizationBid Optimization

Bid optimization will be done on various bases

keywords having low average position

Keywords having very good clicks but no conversions

First page bid particularly for Google adwords

Ad Copy Optimization

Ad Copy optimization will be done on the basis of

Ads getting lots of impression but no clicks

Ads getting lots of clicks but no conversions

Editing and resubmitting disapproved ads

View the A-B testing performance

Google adwords example

Google+ plays a major role in SEO.Optimize for SEO.

• 1 posts per Week.

• Search for a new keywords.

• Monitor our competitors.

• Get all G+ features, Like: url name, maps etc.

Thank youAhmed Ameen