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VIPS is an abbreviation for ‘Very Important Person’s Society’ and strives to ‘treat each and every customer as a VIP guest’.
VIPS
My No.1 Steakhouse
After establishing its first store Deungchon branch in 1997, Ko-
rea’s homegrown brand VIPS has been steadily loved by all age
groups by providing premium steak and salad bar with various
dishes and seasonal menus.
As a result, 1 million customers had visited just in 3 years af-
ter its launch, and 100 millions had visited in 2012 after VIPS’s
successful transformation into a ‘premium steakhouse’ by
strengthening its traditional steak menu and interior in 2010.
A premium steakhouse VIPS is currently standing as the leader
of the family restaurant industry in Korea and is one of the
most well known brands in CJ Foodville as well.
CJ FOODVILLE
my No.1 steak HoUse
www.ivips.co.kr | www.cjfoodville.co.kr
Currently, VIPS has the most various steak items among all fam-
ily restaurants, with 19 different kinds of steak, and is loved for
its traditional steak and differentiated cooking method which
none of Korean family restaurant could provide. By popular-
izing premium steak such as dry-aged steak and porterhouse
steak, which could be tasted only in high-end steakhouse, VIPS
is fully performing its role as the No.1 brand in Korean family
restaurant industry.
Also, VIPS introduced a new concept of ‘salad bar’ in 1997
when launched, creating its differentiated point. VIPS has been
loved for its menus with a concept of ‘health’ and ‘well-being’
and for premium menus including salmon and shrimp, which
wasn’t easy to meet in regular restaurant. Its salad bar has been
pursuing ‘health’, ‘freshness’, and ‘diversity’ by offering more
than 2,000 menus for 15 years.
VIPS plans to extend its business abroad, starting with its entry
into Chinese market in 2012. With its operating know-how in
Korea and localized menu, service, and marketing, VIPS pur-
sues its goal as a Nd.1 brand in China and will jump into the
level of leading global brands.
TOUS les JOURS means ‘Everyday’ in French and is a healthy bakery with different ingredients.
TOuS LES JOurS
Healthy bakery with different ingredients
TOUS les JOURS (TLJ) mean ‘Everyday’ in French and is a healthy
bakery with different ingredients including flour, salt, and sug-
ar, which are essential materials to bake bread. As Korea’s first
oven bakery, providing fresh bread baked in store, TLJ provides
healthy, fresh, and authentic European bread and cake, using
flour exclusively made for baking, bay salt, and xylose sugar. TLJ
has grown with the history of the Korean franchise bakery and
has been pursuing its objective of ‘making healthy bread with
sincerity through natural ingredients and traditional method’.
CJ FOODVILLE
aUtHeNtic bakery
www.tlj.co.kr | www.cjfoodville.co.kr
TLJ supplies half-finished goods, including frozen dough, man-
ufactured with premium ingredients and advanced technology,
to franchises through Cold Chain System. It also well system-
ized a process of manufacture with TLJ’s unique manuals from
thaw, fermentation to baking.
Establishing its 1,000th store on July 2008, TLJ has further-
strengthened its technical capability and system that cannot be
easily emulated both at home and abroad to lead the bakery
industry and has also laid the foundation for global business by
completing registration of business name in the United States,
Japan, China, Thailand, and Indonesia.
In addition to establishing its status as the leading franchise
bakery by providing healthy bread with different natural ingre-
dients, TLJ plans to open more than 2,000 stores overseas by
2017 to leap forward as a global franchise bakery.
BIBIGO is a compound word formed from Korean word ‘bibi-da (to mix)’ and English word ‘to-go’, and is a global Korean food brand, aiming to capture the world with a taste of Korean food mainly of bibimbap.
BIBIGO
Korean Healthy Fresh Kitchen
As the frontrunner of the CJ’s Korean food globalization proj-
ect, Bibigo is a global Korean food brand, which customized
bibimbap, one of the Korean leading healthy foods, into for-
eign tastes with a concept of ‘Healthy’ and ‘Fresh’.
In addition to ‘Bibigo Rice’, which is a new salad-type bibimbap
full of vegetables and Korean herbs, customized to Westerner,
customers can enjoy various Korean tapas as well. Customers
can create their own bibimbap, choosing rice balls-white rice,
black rice, organic barley, and sticky barley-, toppings -charcoal
grilled meat, chicken breast, and tofu-, and sauces –redpep-
per paste, ssamjang, sesame, and citron soy-to meet individual
preferences.
CJ FOODVILLE
koreaN HealtHy FresH kitcHeN
www.bibigo.co.kr | www.cjfoodville.co.kr
Various operation methods, including Quick Service Restaurant
(QSR) similar to McDonald’s, Casual Dining Restaurant (CDR)
where Korean food can be enjoyed in modern and casual din-
ing environment, and Bar & Dining concept emphasizing pre-
mium image, have been adopted to make fast global expansion
possible.
Bibigo, to capture world’s taste not as an exotic Asian food
but as a trendy food culture by satisfying ‘health’, ‘diet’, and
‘taste’! As it seeks to expand worldwide from England, China,
the United States, Japan, Vietnam and Singapore, Bibigo intro-
duces the excellence of Korea and its food culture to the whole
world through globalizing Korean food and feels great pride to
become the frontrunner in contributing to the increase of the
national brand value.
A Twosome Place means a PLACE for everyone, including A (myself), TWO (couple, friend), and SOME (friends), to relax.
A TWOSOME PLACE
Premium Dessert Cafe
A Twosome Place is a premium dessert cafe where one can
fully enjoy ‘one’s own small happiness’ and is a brand that al-
lows to experience ‘dessert culture’ to please both the eye and
the tongue. Based on its own technical capability accumulated
through extensive bakery business, A Twosome Place is lead-
ing differentiated dessert culture through specializing premium
desserts, which cannot be tasted in existing coffee shops. A
perfect harmony between brand new dessert and coffee with
profound scent and flavor delivers not only a ‘sweet happiness’
but also a ‘small indulgence’ in our daily lives.
CJ FOODVILLE
premiUm Dessert caFe
www.twosome.co.kr | www.cjfoodville.co.kr
A Twosome Place provides deep-roasted coffee to maintain its
original deep and rich scent and flavor in the best condition.
Various kinds of rich moist, fresh cake made by professional
patissier at the store and unique, fancy premium desserts are
the pride of A Twosome Place. Also, a great variety of premium
dessert including fresh yogurt ice cream and authentic Europe-
an macaroon, and sandwich with fresh ingredients pleases the
senses. Take your own time to relax with warm coffee, feel the
pleasure of sweet dessert with your lover, and enjoy the hap-
piness of having a party with your friends at A Twosome Place.
Twosome Coffee is a convenience cafe where you can have a delightful experience.
TWOSOME COFFEE
Convenience Cafe
Twosome Coffee is a Convenience Cafe where you can have
a delightful experience and a family brand of premium des-
sert cafe, A Twosome Place. Plus (+) on Twosome Coffee logo
means a differentiated concept of being a plus (+) on the cus-
tomers’ lives with careful concerns. In addition to deep-roasted
coffee full of true scent and flavor of its coffee beans, Twosome
Coffee is a trendy spot where you can enjoy fresh and unique
desserts such as waffle sand, cotton candy affogato, and cube
choux.
Come and visit Twosome Coffee, where you can have a delight-
ful experience, your boring daily life can be changed!
CJ FOODVILLE
coNveNieNce caFe
www.twosome.co.kr | www.cjfoodville.co.kr
China Factory is a compound word combining ‘China’ and ‘Factory’ and contains meaning of endless creation of tasty Chinese cuisine with magnificent food show.
ChInA FACTOry
Unconventional Chinese Casual Dining
China Factory is a place to eat out with joy where customers
can have a dimsum buffet, desserts, and tasty cuisines with
magnificent cooking shows. China Factory, as can be associ-
ated with its brand name, pleases customers’ senses by mag-
nificent cooking shows with fire at ‘Factory’-type open kitchen.
Also, 6 types of fragrant tea and over 50 kinds of traditional
or fusion Chinese cuisines including chicken & duck, seafood,
vegetable & salad, and beef & pork are prepared for the joy of
choice. Customers can enjoy a dimsum buffet with 15 kinds of
dimsum made on the spot by Chinese dimsum expert chefs.
CJ FOODVILLE
cHiNese restaUraNt
www.chinafactory.co.kr | www.cjfoodville.co.kr
Cold Stone Creamery is a premium ice cream shop where customer can create ‘his/her own fresh ice cream on a frozen granite stone’.
COLD STOnE CrEAMEry
Fresh and Healthy Premium Ice Cream Brand
With a concept of ‘mixing’ ice cream on a frozen granite stone
at -9oC, Cold Stone Creamery enjoys sensational popularity and
is recording the fastest growth rate in the United States. After
its first store opened in Arizona in 1988, Cold Stone Creamery
is a global premium ice cream brand with more than 1,700
stores worldwide. When customer chooses preferred ice cream
and toppings out of 10 ice creams and 40 toppings, cheerful
Cold Stone staffs will quickly mixes, which could create 11.5
million types of combination, providing a tasty ice cream ‘just
for you’.
CJ FOODVILLE
premiUm icecream
www.icoldstone.co.kr | www.cjfoodville.co.kr
Loco Curry is an unconventional curry restaurant where curry is made of selected spices.
LOCO Curry
Unconventional Curry Made of Select Spices
Loco Curry is an unconventional curry restaurant, presenting
abundant taste and flavor through various menus made by 23
spices carefully selected and blended by curry experts, deep
taste of sauce which is brewed for over 24 hours, and fresh
ingredients delivered every morning. After selecting one ‘color
and taste’ from 3 choices –deep and rich ‘brown sauce’ made
of beef broth, spicy and tasty ‘red sauce’ mixed with chilly, black
pepper, tomatoes, and cream, and nutty and tender ‘yellow
sauce’ mixed with mild spices, yogurt, apple, banana, and fresh
cream-, various toppings such as croquette, deep-fried shrimp,
pork cutlet, and squid ring are added to enjoy richer and more
unique taste. Loco Curry offers curry made by chef at an open
kitchen when it’s ordered, not simply warming pre-made curry.
CJ FOODVILLE
Welcome to tHe WorlD oF taste
www.lococurry.com | www.cjfoodville.co.kr
Cheiljemyunso, Cheil means No.1, Jemyunso means noodle shop in Korean, is a noodle restaurant that touches customers by offer-ing the best noodles, following Korean traditional noodle making method with the devotion and consideration of a master.
ChEILJEMyunSO
Noodle Making Master’s Restaurant
Cheiljemyunso is a noodle restaurant that touches customers
by offering the best noodles, following Korean traditional noo-
dle making method with the spirit and devotion of a master.
Noodle making master makes udon noodles only using flour,
water, and bay salt, ferments the noodles at the noodle-making
room at 20oC-26oC for over 24 hours, boils in a large cauldron
at an open kitchen in the store, to create a bowl of chewy,
tasty udon. Cheiljemyunso with the history and know-how
of CJ that has been producing flour for over 60 years! With
the motto of providing ‘taste that moves the heart of Kore-
ans’, bringing back all those memories and nostalgia of noodle
shops, Jemyunso in Korean, in the past, Cheiljemyunso will
establish itself as the leading noodle restaurant to introduce
Korean noodle.
CJ FOODVILLE
cHeiljemyUNso
www.cheiljemyunso.co.kr | www.cjfoodville.co.kr
The Steak House is a traditional New York style premium steak house made by VIPS.
ThE STEAk hOuSE By VIPS
Traditional New York Style Premium Restaurant
The Steak House by VIPS is a fine dining restaurant that care-
fully selects the highest grade beef and perfectly cooks the best
steak with traditional New York steak cooking method. The
Steak House by VIPS serves various traditional steaks such as
Porterhouse Steak that has both sirloin and filet mignon which
is attached on both sides of T-shaped bone and Dry-Aged Steak
with extraordinary taste and sooth tender meat by ‘drying’ the
highest grade rib eye for 2~3 weeks in an exclusive aging cooler
at an appropriate temperature and humidity. Taste the essence
of premium steak and enjoy The Steak House by VIPS where
you can feel like being at NY Manhattan!
CJ FOODVILLE
Ultimate steak experieNce
www.thesteakhouse.co.kr | www.cjfoodville.co.kr
SeafoodOcean is a seafood family restaurant where various seafood cuisines can be enjoyed in a place with freshness and natural beauty of the ocean.
SEAFOODOCEAn
Traditional Seafood Family Restaurant
SeafoodOcean provides differentiated and unique seafood cui-
sines through its new recipe and presentation method of vari-
ous, high quality seafood to maximize each of their own taste.
Various cuisines cooked by diverse, distinctive methods such as
boiling, grilling, and frying can be enjoyed and unlike other sea-
food buffet restaurants, customers can also enjoy main menu
with fresh seafood. In addition, natural ocean-themed interior
adds the joy of feeling as if customers go for a picnic in com-
fortable, cozy deep sea.
CJ FOODVILLE
seaFooD restaUraNt
www.seafoodocean.co.kr | www.cjfoodville.co.kr
Fisher’s Market is an expression of its strong will to deliver fresh seafood directly to customers.
FIShEr’S MArkET
Seafood Buffet Restaurant
Fisher’s Market is a premium seafood buffet restaurant with
a healthy menu including sushi, rolls, and salads that all age
group can enjoy.
Customers can taste both various cuisines made by chefs at an
open kitchen and buffet dishes from sushi & roll section, salad
bar, Chinese food section, fried food bar, grill section, noodle
section, donburi section, oden section, and bakery section.
With its pleasant atmosphere, friendly service, and various
amenities for family and group, Fisher’s Market is the best res-
taurant to spend valuable time with good people.
CJ FOODVILLE
seaFooD bUFFet restaUraNt
www.fishersmarket.co.kr | www.cjfoodville.co.kr
The Place is a new concept of New York style casual dining cafe where fresh and various foods can be enjoyed at a reasonable
price.
ThE PLACE
New York Style Casual Dining Cafe
The Place is a New York style casual dining cafe where 100
types of various menus such as salad, appetizer, pizza, pasta,
sandwich, waffle, cake, coffee, beer, and wine can be enjoyed
at a reasonable price in a comfortable, refined atmosphere.
The Place has established itself as an attractive spot to nearby
workers and young people with its exotic atmosphere reminis-
cent of casual restaurant in Manhattan, unconventional opera-
tion method, various menus at a reasonable price, and excep-
tional taste. Customers choose menus on the preference from
salad bar with the price set by a weight as a unit.
The Place appeals to customers with its various menus, reason-
able price, and competitive taste compared to first-class res-
taurant.
CJ FOODVILLE
NeW york style DiNiNg caFe
www.cafetheplace.com | www.cjfoodville.co.kr
VIPS BURGER is a healthy and fresh premium homemade burger made by VIPS.
VIPS BurGEr
Healthy and Fresh Premium Homemade Burger
VIPS Burger, made up of Australian beef patty full of gravy de-
veloping the know-how of premium steak house VIPS, fresh
and smooth bun baked by technical capability of TOUS les
JOURS, and fresh vegetables such as onion, tomato, pickle, and
lettuce, provides rich taste of premium homemade burger.
VIPS Original Burger consisting of homemade patty, cheddar
cheese, and fresh vegetables and VIPS Classic Burger with ba-
con and more vegetables are the most popular menus. VIPS
Burger provides fun and cheerful service with its camper-van-
shaped store.
VIPS Burger will continue to make the highest quality premium
homemade burger at a reasonable price and extend its busi-
ness.
CJ FOODVILLE
premiUm HomemaDe bUrger
www.vipsburger.co.kr | www.cjfoodville.co.kr
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