"a large company content marketing journey"

A Large Company Content Marketing Journey

Todd Wheatland Kelly Services

CONTENTAUDIT

PRODUCTION&PACKAGING

IDEA

LEADMANAGEMENT

TARGET

DISTRIBUTION&PROMOTION

EXTERNALVOICES

INPUTS

CLOSED‐LOOPANALYSIS

TheContentMarke@ngProcess

INTERNALENGAGEMENT

C–SUITE

HR PROCUREMENT

PERMWORLD

CONTINGENTWORLD

STRATEGYWORLD

AUDIENCES&PERSONAEXPLORATION

C–SUITE

HR PROCUREMENT

TalentSourcing

TalentManagement Workforce

SupplyChain

Strategy

Leadership

TotalWorkforce

Management

TOPICHIERARCHIES

FREEContent&DistribuAon

MEMBERContent

LEADNURTURING&ROI

MonthlyUVs

+350%

‐ Noadver@sing‐ Social‐ OnlinePR‐ SEO

01.FUNNELS

02.EXPERTS

03.RESOURCES

01.OUTPOST

MANAGEMENT

02.POLITICALRISKS

03.SALESPROCESS

04.WEBCASTS

05.SLIDESHARE

05.SLIDESHARE…

A)  EXPERIMENT‐ADS

05.SLIDESHARE…

B)EXPERIMENT‐SOCIAL

05.SLIDESHARE…

C)EXPERIMENT‐LEADCAPTURE

‐ Why?‐ When?‐ Where?

05.SLIDESHARE…

D)EXPERIMENT‐DOWNLOAD&LINKINGMODEL

06.EVENTS

06.METRICS&ROI

01.SPOKESPEOPLE

Goodlooksdon’treallymaGer.

Nonsense.That’sjustsomethinguglypeopletelltheirchildren.

02.MAKEITBEAUTIFUL

03.CONTENTFAMILY/ATOMIZING

01.THETALENTPROJECT

02.VOLUME&SPEED

03.NICHECURATION

04.VIDEO

05.B2C

1. be an

EDITOR

2. Kill the

Cheerleaders

3. Hire a

German

4. will.you.are

5. Outsource with intent

6. Communicate. ���A lot.

7. Partner/ Co-opetition

8. Research &

Recurrence!

9. BACK IN THE REAL WORLD!

10. Do cool Stuff

twiGer.com/toddwheatland