cause marketing - a journey
DESCRIPTION
Presentation to inspire university students towards social entrepreneurship.TRANSCRIPT
Social-Entrepreneurship
... an online journey
Presented at:
Cork Institute of Technology
“Innovation Week”, 2012
www: KindCitizen.org
John Healy
Yesterday's Entrepreneurs
Today's Entrepreneurs
Ideas … come from analysis
Bill Hicks & THE CNN PROBLEM
Problem at CNN ….. Bad News
Bill Hicks & THE CNN PROBLEM
Bad News is … Bad for Advertising
An idea inspired by … Cork education!
Idea: Connect CNN Readers to NGOs!
Bad news … happens every day
How can we encourage Kindness?
Idea: Reward Kind People
KindCitizen Video
KindCitizen = Non-profit events
KindCitizen: Rewards people for sharing
Other Social Entrepreneurs
Other Social Entrepreneurs
Your Turn ... Start Something!
What should I start?
1.Interests you
2.Makes you laugh
3.Bothers you
Whatever ...
Slide 18
Skills for online entrepreneurship
Take the Leap... With 3 Skills
1. Hacker … of Code
2. Hunter … of People
3. Honer … of Art!
Slide 19
Must-Read Books
Eric Ries Adam Morgan
