marketing your cause
DESCRIPTION
Alison Jobson, Straight Marketing Ltd explains:How to communicate your message effectively and engage supporters; Low cost marketing methods to increase awareness if your work; How to keep supporters engagedTRANSCRIPT
Alison JobsonStraight Marketing
Marketing Your Cause
Introduction• How to communicate your
message effectively and engage supporters• Low cost marketing methods
to increase awareness if your work• How to keep supporters
engaged
Unique Selling Point
30 minutes or less or it’s freeWhen it absolutely, positively has to be there overnightNever knowingly undersold
The Donkey Sanctuary
The Donkey Sanctuary photographed each donkey to replicate a classic family studio portrait style
The 4th Emergency Service
Every 9 seconds someone is rescued by the AA
Emotive Messages
Fighting malaria by supplying mosquito nets to AfricaNational Blood Service
Before After
Low Cost Marketing Methods
• Digital marketing• Public relations• Direct mail
Macmillan
Social Media
Coventry Rape Crisis
Child’s i Foundation
Free Digital Marketing
Nonprofit Program
Syrian Children’s Appeal
PR Stories: New premises
Mare and Foal Sanctuary
PR Stories: Events
Rowcroft Hospice
PR: National Stats
Terence Higgins Trust
PR Stories: International events
Red Cross
Free Tools